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5 Valid Reasons Why Artists struggle with social media, and how they could succeed

You’ve heard it before, but it bears repeating: social
media is here to stay! It is changing the way the art world works and how
people are buying art.

Perhaps you’re aware of the opportunity, and you’re giving
it your best effort. You log into Facebook and share your latest work. You
tweet every other day. But, it hasn’t been giving you the results you expected.
You get discouraged. You do even less with social media. Does this sound
familiar? 

Here are some common reasons that artists struggle with
social media and how to overcome them:

1. “I Don’t Know What to Write”

You probably think authors and poets have it easy when it
comes to social media. They always know what to say, right? That may be true,
but visual artists actually have the advantage. In recent years, led by the
popularity of Pinterest, social media has been trending away from words towards
images. According to new Twitter data, tweets with images are 35% more likely
to be shared than text-only tweets. And Pinterest and Instagram were designed
to be visual platforms.

So, don’t worry about what you say. Instead, give fans and
consumers a glimpse into your world. Share a work in progress or a picture of
you in your studio. Snap a shot of your new supplies, or simply share an image
that inspires you. It may seem trite, but your fans will enjoy getting a peek
into your creative process.

2. “I Don’t Have Time”

We understand that you’d rather be creating than worrying about posting on social media at certain times of day. Luckily, there are a number of free and easy-to-use tools out there that make this task much simpler. Buffer and Hootsuite are both popular options, allowing you to auto-schedule posts and shorten links. That way you can take care of an entire week of posts (across all your social media platforms) in one sitting.

If you’re looking for a way to fill your feed with
interesting articles and inspiration from other artists, try out Feedly.
This platform lets you subscribe to your favorite blogs and magazines (Art Biz
Blog, ARTnews, Artist Daily, etc.), read all their most recent posts in one
spot, and easily share articles on your Twitter and Facebook feeds right from
there.

3. “I Don’t See Returns”

When you first build a social presence, it’s likely going to be small.  It’s easy to be discouraged by those small numbers and feel that you’re not making an impact, or that your effort is not seeing rewards. Don’t give up just yet! When it comes to social media, quality is more important than quantity. It’s okay if you only have 50 Facebook page likes on your Facebook page if those 50 people are actively engaged and sharing your content. In fact, that’s better than having 500 people who ignore your posts! Focus on the followers you do have and give them content they will enjoy. When they share your work, it’s not just those 50 people seeing your talent; it’s their friends, and the friends of their friends.

Over time, if growth just isn’t happening, it isn’t you.
Your target audience might not hang out on the social media platform that
you’re currently using. Take some time to think about who you are trying to
reach, and then dig around to find out where these people hang out online.
Design your social media strategy backwards with your audience and goal in
mind, and select the right platform based on that goal.

4. “I’ll Just Post and Be Done with It”

Social media is called “social” for a reason. If you just
throw up a post and never engage with your users or the post again, it’s like
walking into a party and standing alone in the corner. What’s the point? Think
of it this way; social media is a way to have a conversation with your
customers and fans. If you aren’t participating in conversations or reaching
out to other people, you’re not doing it right!

Here are a few strategies: If someone posts a comment on
your blog or Facebook, make sure you reply within 24 hours. Even a simple
“Thanks!” will go a long way in terms of engagement, because it makes people
feel good to know that you’re reading their posts and that there is a real
person behind the page. A great way to spark a conversation is to pose a
question on Facebook. Ask people to name a new piece of art that you created or
ask what they think of a show at a local gallery or museum.

5. “I Don’t Understand It”

Do you ever feel like there’s a new social network to learn
every few months when you haven’t gotten a handle on the first one? Social
media can be frustrating and ineffective if you don’t know what you should be
doing on that platform. Know that you aren’t alone in this! Don’t be afraid to
ask for help. Ask a friend or first-born child if they can show you around a
Facebook page. Chances are they’ll know enough to make you comfortable and
maybe even show you a trick or two. If you’ve exhausted your personal network
and still feel unsure of what you’re doing, there’s plenty of great content out
there to guide you through it. Here are a few places to start:

Ultimately know that you aren’t going to do anything with
one post that will ruin your entire career. This is a low-stakes, high-reward
activity that can be career-changing!

You don’t have to do it all, either!
Develop a strong social strategy by checking out “Which Social Media
Channel is Right for Your Art Business?”

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How Social Media Has changed Politics and Voters lives in 2019

How Social Media Has changed Politics

using social media in politics together with Twitter, fb, and YouTube has dramatically modified the way campaigns are run and how Americans have interaction with their elected officers.
the superiority of social media in politics has made elected officers and applicants for public office extra responsible and reachable to citizens. And the capacity to publish content material and broadcast it to tens of millions of humans right now permits campaigns to cautiously manipulate their applicants’ pics based totally on wealthy units of analytics in realtime and at nearly no fee.
here are 10 ways Twitter, facebook, and YouTube have changed American politics.

Direct contact with Voters

How Social Media Has changed Politics


Social media gear which include facebook, Twitter, and Youtube permit politicians to talk at once to electorate for free. the usage of those social media allows politicians to bypass the traditional technique of reaching citizens through paid advertising and marketing or earned media.


marketing without paying for marketing

How Social Media Has changed Politics

It has emerge as fairly not unusual for political campaigns to provide classified ads and put up them totally free on YouTube as opposed to, or in addition to, purchasing time on television or the radio.
often times, newshounds protecting campaigns will write approximately those YouTube advertisements, basicallybroadcasting their message to a much wider audience without charge to the politicians.

How Campaigns go Viral


Twitter and facebook have turn out to be instrumental in organizing campaigns. They permit like-minded citizens and activists to without difficulty share news and records consisting of campaign events with every other. that’s what the “proportion” function on fb and “retweet” feature of Twitter are for.
Donald Trump used Twitter closely in his 2016 presidential marketing campaign. “i really like it due to the fact i will get additionally my point of view accessible, and my factor of view could be very essential to a variety of people that aresearching at me,” Trump stated.


Tailoring the Message to the target market


Political campaigns can tap right into a wealth of information or analytics about the people who are following them on social media, and customise their messages based on selected demographics. In other phrases, a campaign might alsodiscover one message suitable for electorate under 30 years vintage will not be as powerful with over 60 years vintage.


Fundraising


a few campaigns have used so-known as “money bombs” to elevate massive amounts of coins in a quick time period. money bombs are normally 24-hour periods wherein applicants press their supporters to donate cash. They use social media consisting of Twitter and fb to get the word out and often tie those cash bombs to specific controversies that emerge for the duration of campaigns.
The popular libertarian Ron Paul, who ran for president in 2008, has orchestrated some of the maximum successful cashbomb fundraising campaigns.
Controversy
Direct get entry to to electorate also has its disadvantage. Handlers and public-members of the family experts oftenmanipulate a candidate’s photo, and for correct motive: allowing a baby-kisser to send out unfiltered tweets or facebookposts has landed many a candidate in hot water or in embarrassing situations. a good instance is Anthony Weiner.
comments
requesting feedback from voters or parts can be an awesome component. And it is able to be a very awful component, depending on how politicians respond. Many campaigns hire staffers to display their social media channels for a terribleresponse and scrub some thing unflattering. but this kind of bunker-like mentality can make a campaign seem defensiveand closed off from the public. properly run current-day campaigns will engage the general public irrespective ofwhether their feedback is poor or effective.


Weighing Public Opinion


The fee of social media is in its immediacy. Politicians and marketing campaign do clearly nothing with out first knowinghow their coverage statements or moves will play the various citizens, and Twitter and facebook each permit them to right now gauge how the public is responding to an issue or controversy. Politicians can then adjust their campaigns thus, in real time, without using e9903ad95ad37314b776e582a45a05bf experts or highly-priced polling.


it’s Hip


One cause social media is powerful is that it engages younger voters. commonly, older people generally tend to make up the most important part of voters who surely go to the polls. however Twitter and fb have energized more youthfulcitizens, which has had a profound impact on elections. President Barack Obama become the first flesh presser to tap into the electricity of social media throughout his a success campaigns.


The energy of Many


Social media equipment have allowed individuals to without difficulty be a part of collectively to petition the authoritiesand their elected officials, leveraging their numbers against the impact of effective lobbyists and monied unique hobbies. Make no mistake, lobbyists and special hobby still have the top hand, however the day will come when the strength of social media allows like-minded citizens to sign up for collectively in methods a good way to be simply as powerful.


One cause social media is powerful is that it engages younger voters. commonly, older people generally tend to make up the most important part of voters who surely go to the polls. however Twitter and fb have energized more youthfulcitizens, which has had a profound impact on elections. President Barack Obama become the first flesh presser to tap into the electricity of social media throughout his a success campaigns.

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Predictions for the Shape of Content Marketing In 2020

Predictions for the Shape of Content Marketing In 2020

You’re right, and 2017 is shaping up to be a big year for content marketing, but as fast as technology develops, it still takes a few years for trends to really take form. Google Glass seemed like a big deal at the time—until it wasn’t, and smart watches never grew to become the market dominators they were once forecasted to be.

At the same time, I remember seeing the flurry of posts calling for the death of SEO at the arrival of the Panda and Penguin updates, which played a major role in shaping SEO (but never came close to killing it).

So rather than taking a stab at the immediate repercussions and developments that may tweak your content marketing strategy this year, I want to look further into the future, where these trends and technologies will have had more time to manifest, so you can prepare for the bigger disruptions to come:

Augmented reality interactions

Predictions for the Shape of Content Marketing In 2020

Augmented reality had a big year in 2016, with Oculus Rift, Pokemon Go, and the announcement of Snapchat Spectacles (among other tech developments). But it’s still not popular or widespread enough for it to be categorized as a viable medium for conte

nt marketing. But now, all doubts about the technology’s future have been squashed, and brands will be racing to be among the first to leverage this new medium for their own purposes, whether that’s interactive advertising or new experiences for in-person customers.

A reshaping of SEO.

Predictions for the Shape of Content Marketing In 2020

Unless you’ve been centering your business on an Amazon store or a similar eCommerce platform, most of your SEO efforts revolve around your website. This seems both intuitive and obvious; search engine results pages (SERPs) are basically giant lists of web pages, so the more visibility you get there, the better. However, we’re starting to see different kinds of entries in SERPs, and less exposure for websites in general. Knowledge Graph entries and rich answers are replacing traditional site entries, apps (including streaming app content) are rising in relevance, and of course, our digital assistants are parroting answers to us, eliminating the need to review an SERP. As these trends develop, users will still rely on search, but they’ll use it in entirely new ways—and the importance of website-specific optimization will begin to decline in favor of things like app SEO and optimization for rich answers.

Live video dominance.

Predictions for the Shape of Content Marketing In 2020

Live video’s popularity isn’t exactly a secret, but there’s one thing holding it back from being a dominant form of content on the web: participation. Live videos, when available, attract a lot of user attention, but not enough brands have jumped on the trend. Part of this is due to the amount of planning necessary for a “successful” feed, and mobile data plans and Wi-Fi reliability may also enter into the equation. But by 2020, my guess is live video will stabilize as an available means of communication, and we’ll see it in higher demand and in more places—including search results.

A native advertising surge.

People hate advertisements. They’re tired of being bombarded with ad messages, they don’t like the idea of being persuaded, and they resent the big businesses that are trying to take their money. That’s why native advertising, which I view as a hybrid of traditional advertising and content marketing, is likely to constitute the majority of ad revenue online by 2020. Even traditional forms of advertising will work harder to “blend in” with the type of content that users expect to see in a given medium.

Content length extremes.

Currently, there’s a wide range of different-length content that can become popular. Short, medium, and long posts all have advantages and disadvantages, with long posts attracting more links, and short posts spreading faster and requiring less investment. By 2020, I imagine we’ll see more polarization toward content extremes; people who want deep, long content will want the deepest, longest content they can find, while anyone who wants a fast read will only consume content in bite-sized chunks. This will force most content marketers to rethink their direction, optimizing for one style over the other.

Higher social value.

We’ll also see a spike in the social value associated with the content we produce and share. Authorship is currently important, and influencer marketing yields fantastic results, but as corporate distrust grows and internet accessibility widens, it’s going to be even more important to know—personally—who you’re getting your content from. Individual personalities are going to make or break brands, and the value of a post can increase exponentially based on who writes or shares it.

Personal device interactions.

Predictions for the Shape of Content Marketing In 2020

Voice search has exploded in popularity over the past five years or so, mostly because algorithms became good enough to actually understand what we’re saying. But we’re now starting to interact with our devices in new and uncharted ways; we’re having real, back-and-forth conversations with them, eliminating the need for screen-based or type-based interactions. By 2020, I believe this will give rise to new types of content that aren’t screen-based; podcasts are an interesting start, but in the future, more conversational, interactive forms of content will be in demand.

Though some of these predictions are speculative, the majority of them are end-game visions of trends that have already begun. If you have a good rhythm, it’s a good idea to maintain it; there’s no use scrapping your strategy and rebuilding from scratch for concepts that are only now coming into fruition.

Still, it pays to think ahead; the most successful content marketers tend to be the ones who beat their competitors to market, so there’s definitely a value in early adoption.

 

 

 

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SMM Benefits in both business and Lifestyle Branding

SMM Benefits in both business and Lifestyle Branding

Going social must be based on business goal

Much like any other form of marketing, you can only complete valuable results through Social Media channels if you can define what those results are upfront and create your social media platforms around these objectives.

Your first step is to describe whether you should be on social media at all.  What do you hope to achieve in real business objectives by being on social media platforms?  It’s crucial that you use social media to support real business goals like customer acquisition or increased sales.

Businesses can use Social Media to successfully help with certain business objectives, including:

 SMM Benefits in both business and Lifestyle Branding

  • Community Building and Engagement
    Social media is not just about extending your brand message.  It is also about creating a community around your brand and then captivating with this community to get direct feedback on your products and services.

 

  • Awareness
    Engaged communities will easily share your content and spiral your message, increasing your brand awareness across different social media platforms, and to new markets.

 

  • Sales
    Social media is not a direct sales tool, but if used right, social media can be a useful tool to engage with communities that might be in the sales cycle for products and services like yours.

Only once you’ve settled on why you should be on social media and what you hope to achieve, should you move onto deciding which social media platforms to use of the social media “Big 6″ being Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google +/Google Communities.  YouTube may also be thought out as a social media platform, but is really more of a content platform from which links are shared.

For each platform you decide to use, you need to know accurately who your audience is and what you plan to say to them.  Then you should put together your content plan and allocate essential resources to execute these plans.

 

Social Media Marketing lifestyle

SMM Benefits in both business and Lifestyle Branding

Take a minute to open your personal Facebook account and really think about what it is companies are posting about and advertising.

Content marketing is becoming less about the words you put on a page and more about the involvement you create for your followers. With social media marketing becoming a daily influence in both personal and professional lives, your content technique is key.

So what should your social media strategy include? To create this ‘lifestyle’ approach that connects with your followers on the next level, think about including a mix of the following:

Service/Product offerings:

Although this is possibly the one thing every company does on social media, try to share your service offerings in different ways – think about key messages and how you’re imitating them.
Note: Trying to straight out hard sell to your followers constantly will result in lower engagement levels and a higher unfollowed rate.

Blogs:
Blogging is something we inspire all our clients to get involved with. It’s a great form of content marketing and once pushed through to social media accounts, it helps exceedingly with generating traffic to your website and gives your followers that little bit extra content!

Industry News:
With an impressive rise in people looking to social media for the latest news and happenings, forward thinking companies are taking to social media to share news relevant to their following. If you’re in professional services, be sure to share news on what’s happening and how it may affect your followers.
Note: Be sure to check a website’s reliability and read articles carefully to ensure you’re not sharing ‘fake news’ in order not to hurt your own business’s reputation and positioning.

Interesting related articles:
Who doesn’t love a good read? Mix it up, if it’s on brand/compatible to your business offerings, chances are your audience will engage. Think, “10 benefits for… 5 ways how… did you know…”

Promotions/Competitions:
Throw in a promotion/contest – show your followers you appreciate their attention and commitment to your brand by giving back. “For the month of May receive 20% off… Like and Share for your chance to win this…”

Behind the Scenes:
Show a bit of company traits! If you’re in retail, fashion or hospitality, get on Snapchat and connect with your audience in a more personal way by snapping that photo shoot, or new menu.

Customer Experiences:
Every now and then share a client’s experience, give your brand that reality aspect – millennial’s these day’s love nothing more than checking out reviews to see whether your product or service is for them!

Quotes:
Motivating, inspiring and humorous, informative, academic – everyone loves a good quote they can relate too.
Note: Quotes are re-shared and liked like crazy, so it’s a good start to engage your audience!

Visuals:
Visuals are key – ask any marketing specialist how important the visual aspect of any communication is! Be creative, yet strategic and guarantee all your images are in line with your brand.
Note: Infographics are also great! Easy to understand and visually appealing.

If you need assistance with your social media marketing, smmgeeks.com has some of the sharpest young social media experts experienced across multiple industries. Contact Us today!

Small business tips: how to use social media to increase business

SMM Benefits in both business and Lifestyle Branding

Knowing how to capitalise on your brand’s social media existence is crucial. Small business experts and entrepreneurs share their tips for turning ‘likes’ into profits

Social media is changing the way business is carried out. A recent study by the Internet Advertising Bureau UK found that nearly 80% of customers  would be more inclined to buy more often in the future because of a brand’s occupancy on social media.

For small firms, knowing how to capitalise on this is crucial. Julia Bramble, founder of social media consultancy Bramble Buzz, says: “If businesses haven’t got the right [social media] presence then they’re really going to be missing out, because consumers are expecting to find businesses and brands on there.”

What SME owners must focus on, says Bramble, is their target market: “The key message is to think about who your clients are, think about everything you know about them, where they live, what their lifestyles are, what their curiosity are, business wise and outside of business, and that’ll give you big clues as to the social networks they’re likely to be using.”

Decide which platforms are right for you

SMM Benefits in both business and Lifestyle Branding

Not all social media platforms will be suitable for your business and the goals and objectives you’ve set. Below we offer a high-level look at the most popular platforms.

  • Facebook: The world’s most favourite social media network with more than 2 billion users as of September 2017, it features the biggest number of regular users, making it the most engaging network in terms of sheer reach. For more, check out our definitive Facebook marketing guide for business.
  • Instagram: Instagram’s claim to fame is its visual-centric access, where successful marketing is based in large part on the creative appeal of the content you share. This platform also swank the best engagement levels among all social networks at 59 percent, according to the 2016 Bloglovin’ Global Influencer Survey. Related: How to Use Instagram for Business: A Complete Guide for Marketers.
  • LinkedIn: The world’s biggest social networking site for professionals with more than 467 million users. Learn how to put the platform to work for your business with our inclusive LinkedIn marketing guide.
  • Twitter: Twitter is famous for its brevity thanks to the 280-character tweet limit. Our imperative guide to Twitter marketing will teach you everything you need to know about tweeting your way to social media success.
  • Snapchat: An abandon content platform that’s especially popular with younger demographics. Here’s everything you need to know about using Snapchat for business
  • YouTube: An excellent resource for brands who have the possessions to take advantage of the popularity of online videos. Learn more about using the platform with our post 18 Smart Ways to advertise Your YouTube Channel.
  • Pinterest: What makes Pinterest exclusive is its users, who are searching to find ideas for all parts of their lives. This makes Pinterest ideal for driving action, such as an acquisition or a visit to your website. Learn more in our comprehensive guide to using Pinterest for business.

Lifestyle Branding

SMM Benefits in both business and Lifestyle Branding

  • When you take a devise brand voice and blend it with an intangible added value campaign message, what you end up with is lifestyle branding.
  • Traditionally, lifestyle branding worked for products that had no practical function, like clothing fashions or jewellery.  Luxury items, where people pay more just for singleness, use lifestyle branding.  When someone buys a Gucci bag instead of one at Target, they do it because the view they have of their life matches the quality and style of Gucci (not because the bag holds more stuff or will last longer).
  • Lifestyle branding tells a story.  A story of how your product fits into the recognized lifestyle of your customers.
  • Which brings us back to social media marketing.  Platforms like Facebook, Pinterest, Instagram and Snapchat are really storytelling platforms.  While talking about product facial characteristics will totally flop, a storyline that makes the unreal, emotional value connection is a perfect fit for the type of content people consume on social media.  Funny, interesting, surprising (even obscene if that fits your brand voice) content is engages people and gets shared through their networks.
  • And your brand story spreads.  For KPIs, you can track followers, likes, barometer traffic, and even improved SEO on your website.  But overall, SMM is about deepen your brand story and making the lifestyle connection with your audience.
  • When they take your story to heart and begin to build your product into their lives, you’ve polished a powerful marketing goal.
  • It isn’t fully mirrored in a number graph or pie chart.  It’s more intangible in value.
  • But like car that makes you feel like you care about the community or the smartphone that makes you feel popular, it’s a value that’s as real as a steering wheel or touch screen.