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How to Make Money on TikTok App, A Step By Step Guide To Get You Started!

If you are a teenager, there can be limited
opportunities to make cash for your skills. Some talented young musicians,
though, have discovered how they can make money on Musical.ly. (Now TikTok)

For
the benefit of anybody over the age of 21, we recently profiled Top 20 Musical.ly Influencers Who Have Built Small Media Empires
for Themselves. In that article, we explained what Musical.ly is, and
profiled some of the hottest young talents who star on the platform today.

DMR has tried to curate statistics relating to Musical.ly, although as they observe, it can be much harder to find hard facts and figures about Muscial.ly than for the more prominent social networks. However, DMR reports that Musical.ly currently has 200 million users, 60 million of whom use the network each month.

With
an average of 13 million videos per day uploaded, Musical.ly’s young users love
showcasing their talent. It must be remembered that many of these will be
lip-synching copies of pop songs.

With
all of this interest by 13-21 year-olds, it was inevitable that brands who
target this demographic would take notice. This means that there are now income
opportunities for the more talented, outgoing and influential of the youngsters.

One of the top muser’s is Ariel Martin, aka
@BabyAriel. Ariel has over 20 million Musical.ly followers. She has now turned
it into a full-time job and works with brands such as Sour Patch Kids and
Universal Studios.

She
does operate a multi-platform campaign, working on Instagram, Snapchat, and
YouTube as well. It is not uncommon for the top deals across the three
platforms to generate six-figure incomes for the musers.

Of
course, the secret to success on Musical.ly is the same as every other social
network. You need to be forever engaging. If you want to make money on
Musical.ly, you first need people to notice you. You don’t even have to be
musically talented. Quite a few of the more popular acts still lip synch, and
some have expanded their repertoire into comedy.

Companies
have been willing to pay $200 to $20,000 per branded video promoted by
influencers, depending on the individual’s level of influence.

Live.ly

But the most natural way for
the talented performers to make money, however, is on Musical.ly’s live
streaming app, Live.ly.

Live.ly burst upon the world in
mid-2016. According to Musical.ly, the top 10 performers made on average
$46,000 over a two week period in those early days. Bart Baker earned
$30,000 from his first dozen performances.

If you earn money through Live.ly, you do have to share some of it. Apple’s iTunes takes a 30% cut, and then Muscial.ly takes a further 20%. Presumably, Google has a similar arrangement as Apple does for payments made through the Android app.

Lauren Godwin discovered the
benefits of performing on Livel.ly. She can take in $40,000 a monthfor her
Livel.ly performances, making $600 to $3,000 per performance, depending on how
long she performs.


How the Live.ly Payment System Works

The youngsters who use Livel.ly
can buy virtual coins – 100 coins for $0.99.

When viewers like a particular
performance on Livel.ly they can use their virtual coins to buy emoji which pop
up on the screen during a live performance. These emoji come at a range of
prices, from five cents for a panda head up to $50 for a blue creature with a
halo, wearing a pink dress.

The more somebody is prepared
to gift the performer the more prominent their name displays on the screen for
everybody to see.

The better performers encourage
their followers to support them. They give a shout out to their more generous
fans.

This appeals to the youngsters
who watch these videos. They love the public praise they receive if they make a
significant enough donation.

Plus there will always be the
collectors, who deliberately aim to buy one of each available emoji.

The shout-outs can generate
even more than the virtual emoji gifts can. Viewers quite often buy their stars
gifts, just so they can hear their heroes shout-out their name.

The more organized musers
include honors boards on their pages showing everybody who their top
contributors are.

To the hip youngsters of
Generation Z, this is a form of a pay-to-play system. They are happy to pay
their virtual dollars (using real cash of course,), to be part of the
experience.

The nearest their parents got
to public recognition like this came with old-style telethons, where you saw
your name flash across the screen if you made a significant enough donation.
Today’s youngsters can see their name instantly appear in their “programs,” and
can even chat with their heroes.


Essential Elements of
Musical.ly’s Gift Points Policy

Although people buy tokens to
spend on emoji, technically they are buying Musical.ly Gift Points. Part of the musical.ly
Gift Points Policy states that “You may exchange gift points purchased by
you for Gifts to be used by you for other Users.” Technically, the fans are
giving gifts to the performers.

The performers can “redeem such
gift points anytime, provided that each User may redeem no more than $1000 in
any calendar day/week with the minimum amount being $100 for each request.”

With Apple and Musical.ly
keeping half the proceeds between them, this means that performers will receive
$100 for every 20,000 coins that people donate to them.


Even Mainstream Artists Use Musical.ly and Live.ly Now

The service has come a long way
in a short time. Initially, it was just children who supported the service, and
serious musicians ignored it. As the bulk of amateurs lip-sync, one of the
first things that Musical.ly had to do was to set up arrangements with major
recording studios, for their music to be used.

Over time several mainstream
celebrities discovered the popularity of the service, and that it is where many
of their fans spend their spare time. Hence, you will find that mainstream musicians
like Ariana Grande, Selena Gomez, and Gwen Stefani now frequent the site.

This, of course, has a snowball
effect. The more celebrities see their peers operating on a service, the more
likely that they will go and try it out. This, in turn, keeps their fans
interested and increases their music sales.

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Learn How Entrepreneurs Make Millions Overnight

There are three basic ways of earning money which include trading time for money, trading money for money and trading expertise/value for money.

Society and the formal education system promote the first method of earning money which involves trading time for money.  In other words, you work for someone else for a specific amount of time and then they pay you.  Working for someone else drains your energy and you don’t make much money.

The second way to earn money is utilized by a small portion of the population and involves trading money for money.  In other words, you are earning money through investing.  Investing can be risky because if you lack additional funds then how can you invest any money in the first place?  Therefore, many people can’t even try this option because they only have enough money to pay their bills.

The third way to earn money is the best option.  This entrepreneurial option involves trading expertise/value for money.  This is the strategy of entrepreneurial experts.  You have a flexible schedule, work less, and earn more.  You can make thousands of dollars a day in this option.

In order to earn money through trading expertise/value for money you need to first figure out who you are and what you can give to others.  What information do you know that could help others?  You can find value from previous work experience or even from your hobbies.  From this you can create your intellectual property.

What is Intellectual property?  How big is the market for Intellectual property?  Is there room for you in the Intellectual property market?  These may be a few of the questions you have when you are investigating the information marketing business.  First of all, anyone can create intellectual property.  You don’t need to be a Rocket Scientist.  You just need to have an area or expertise, or access to an expert, and a drive to succeed.

Intellectual property combines e-commerce and book publishing.  For example, you can write and sell an eBook.  Recent research has found that approximately 6 out of every 10 American adults surf the Internet on a daily basis seeking out entertainment, education, and to shop for products.  People are more comfortable buying online then in the past.  The market through the Internet is global and encompasses millions of people.  Therefore, the information marketing business has room for everyone, you can go through a range or online marketing platforms on the internet for your business profile or Brand, through platforms like Instagram, Twitter, Facebook, YouTube and many more.

When you market on the Internet, you market to your niche.  Therefore, you don’t have to worry whether or not your neighbor will want to buy your product.  The Internet opens the niche market for you. for example if you have more Instagram followers you easily dominate competition hence this is the most popular platform for marketers.

If creating and selling intellectual property on the Internet is so simple, why isn’t everyone doing this?  The formal educational system and previous societal beliefs are to blame.  In school, we are taught to finish school and then become an employee at a company.  The entrepreneurial spirit is not promoted; in fact it is almost shunned.

Don’t let societal beliefs stop you.  The intellectual property market is wide, diverse, and ready to fill your pocket book with cash.

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How Social Media Has changed Politics and Voters lives in 2019

How Social Media Has changed Politics

using social media in politics together with Twitter, fb, and YouTube has dramatically modified the way campaigns are run and how Americans have interaction with their elected officers.
the superiority of social media in politics has made elected officers and applicants for public office extra responsible and reachable to citizens. And the capacity to publish content material and broadcast it to tens of millions of humans right now permits campaigns to cautiously manipulate their applicants’ pics based totally on wealthy units of analytics in realtime and at nearly no fee.
here are 10 ways Twitter, facebook, and YouTube have changed American politics.

Direct contact with Voters

How Social Media Has changed Politics

Social media gear which include facebook, Twitter, and Youtube permit politicians to talk at once to electorate for free. the usage of those social media allows politicians to bypass the traditional technique of reaching citizens through paid advertising and marketing or earned media.

marketing without paying for marketing

How Social Media Has changed Politics

It has emerge as fairly not unusual for political campaigns to provide classified ads and put up them totally free on YouTube as opposed to, or in addition to, purchasing time on television or the radio.
often times, newshounds protecting campaigns will write approximately those YouTube advertisements, basicallybroadcasting their message to a much wider audience without charge to the politicians.

How Campaigns go Viral

Twitter and facebook have turn out to be instrumental in organizing campaigns. They permit like-minded citizens and activists to without difficulty share news and records consisting of campaign events with every other. that’s what the “proportion” function on fb and “retweet” feature of Twitter are for.
Donald Trump used Twitter closely in his 2016 presidential marketing campaign. “i really like it due to the fact i will get additionally my point of view accessible, and my factor of view could be very essential to a variety of people that aresearching at me,” Trump stated.

Tailoring the Message to the target market

Political campaigns can tap right into a wealth of information or analytics about the people who are following them on social media, and customise their messages based on selected demographics. In other phrases, a campaign might alsodiscover one message suitable for electorate under 30 years vintage will not be as powerful with over 60 years vintage.

Fundraising

a few campaigns have used so-known as “money bombs” to elevate massive amounts of coins in a quick time period. money bombs are normally 24-hour periods wherein applicants press their supporters to donate cash. They use social media consisting of Twitter and fb to get the word out and often tie those cash bombs to specific controversies that emerge for the duration of campaigns.
The popular libertarian Ron Paul, who ran for president in 2008, has orchestrated some of the maximum successful cashbomb fundraising campaigns.
Controversy
Direct get entry to to electorate also has its disadvantage. Handlers and public-members of the family experts oftenmanipulate a candidate’s photo, and for correct motive: allowing a baby-kisser to send out unfiltered tweets or facebookposts has landed many a candidate in hot water or in embarrassing situations. a good instance is Anthony Weiner.
comments
requesting feedback from voters or parts can be an awesome component. And it is able to be a very awful component, depending on how politicians respond. Many campaigns hire staffers to display their social media channels for a terribleresponse and scrub some thing unflattering. but this kind of bunker-like mentality can make a campaign seem defensiveand closed off from the public. properly run current-day campaigns will engage the general public irrespective ofwhether their feedback is poor or effective.

Weighing Public Opinion

The fee of social media is in its immediacy. Politicians and marketing campaign do clearly nothing with out first knowinghow their coverage statements or moves will play the various citizens, and Twitter and facebook each permit them to right now gauge how the public is responding to an issue or controversy. Politicians can then adjust their campaigns thus, in real time, without using e9903ad95ad37314b776e582a45a05bf experts or highly-priced polling.

it’s Hip

One cause social media is powerful is that it engages younger voters. commonly, older people generally tend to make up the most important part of voters who surely go to the polls. however Twitter and fb have energized more youthfulcitizens, which has had a profound impact on elections. President Barack Obama become the first flesh presser to tap into the electricity of social media throughout his a success campaigns.

The energy of Many

Social media equipment have allowed individuals to without difficulty be a part of collectively to petition the authoritiesand their elected officials, leveraging their numbers against the impact of effective lobbyists and monied unique hobbies. Make no mistake, lobbyists and special hobby still have the top hand, however the day will come when the strength of social media allows like-minded citizens to sign up for collectively in methods a good way to be simply as powerful.

One cause social media is powerful is that it engages younger voters. commonly, older people generally tend to make up the most important part of voters who surely go to the polls. however Twitter and fb have energized more youthfulcitizens, which has had a profound impact on elections. President Barack Obama become the first flesh presser to tap into the electricity of social media throughout his a success campaigns.

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Social Media Marketing For Introverts and for Business

Social Media Marketing For Introverts

Put the words INTROVERT and SOCIAL composed and what do you get? A bunch of introverts breaking out in a cold sweat. But as much as we introverts like our comfy, quiet cocoons, social media is an essential form of connection with the outside world, specially for business growth. Some find it easy to hide behind the safety of the glowing laptop screen, but if socializing via keyboard is still enough to give you anxiety, it’s time to breathe a sigh of relief, fellow introvert. These five tips will have you on your way to marketing and communicating on your terms.

Social Media Marketing For Introverts

I’ve been very amazed to learn that most of my business mentors, including very well-known celebrity-level entrepreneurs, self-identify as introverts. But how can that be? They are often in the public eye. They present in front of big crowds. They have many people working for them, asking their advice, compete for their attention. Being introverted doesn’t inevitably mean you are uncomfortable around other people. For our definition here, being introverted means getting your energy from quiet spaces and calm positions, and preferring time alone – or at least needing some quiet time to compress after being with large or loud crowds. You don’t need to become extroverted to be successful on social media. You need to be YOU. Be the best you can be. The right people will be captivating to you. And the cool thing about building relationships online is… you can take time off-line whenever the communication become too much.

Social Media Marketing For Introverts

Remember that *personal* does not mean *private*

Whenever I tell my shy clients that they need to be more personal on social, I directly see them stiffen. They say: “But I don’t want to share personal stuff,” but what they are really saying is, “I don’t want to share personal stuff.” Don’t worry! You should NOT share private information. But you do want to share your character. Share: • your interests, hobbies, passions • causes that you believe in • your unique quirks But don’t worry that you need to share personal details. You shouldn’t! Doesn’t that make you feel safer? Social Media Marketing For Introverts

Create a brand for yourself

Still feel anxious about revealing too much of yourself? To make social media work for your business, you do need to post private updates as part of a broad, multifaceted marketing campaign. So how can you make this work? Solution: Instead of posting about yourself, post about your brand. Your private *brand* is the impression you want to evoke whenever someone sees your name or your posts. How do you want your viewers, readers, followers, and promising clients to feel when they read your updates? • Motivated? • Optimistic? • Inspired? • Powerful? • Entertained? Once you are clear on your brand, make sure that every update you make is in adjustment with this brand image. When you focus on supporting your followers in this way instead of focusing on yourself, posting frequently becomes so much easier.

Show, don’t tell

Some introverts are exceptional writers, and if that’s you, get as creative and poetic as you want. If not, don’t fear. Social media allows us to simply show our story. The masses are challenging visual stimulation like never before, so instead of writing it out, allow a simple picture to speak volumes. A loner’s best friend is a photo that speaks a thousand words (without us having to actually write any of them).

Interact in real life

What? Real life interactions? I know… the thought of making small talk with a big group of people might make your stomach clench, so relax. All I’m implying is to take your online relationships (one at a time) to the next level. Social media contacts can develop into meaningful and helpful relation that have the power to push you ahead in your personal and professional life. Don’t underrate the power of stepping outside of your comfort zone to meet a contact for coffee or simply chat on the phone for a few minutes.

How to Be Successful In a Social Media Role If You Are an Introvert

You are wistful about social media, and you love the real time excitement and the fizz it provides. You have the talent and knowledge, and you want to make a career in it. But a trifling voice doubts whether you can. Because, you are an introvert. And social media is apparently all about extroversion and being on the outside. Social Media Marketing For Introverts

Introverts vs Extroverts

Many of you reading this post may feel this way. And why not? The whole world looks to thrive around extroverts. Whether you are on social media, or in your office, you may feel that talkative and loud people overrun the world. Introverts and Social Media are made for Each Other You will not find any other field in marketing which is as well adapted for your personality as social media. If you are already an active user of Facebook or Twitter, you know how very easy it is too explicit your full selves on social media. If you have not yet tried it out, do so today. You’ll find that many introverts change into extroverts online and back into introvert’s offline. This ability to switch between both sides can help you to balance the challenging aspects of social media communication as well as personal management offline. In fact, there are many introverts who love social media for this reason and are very capable at using it. Join their group and feel the impact that your personality would make in connecting on social media platforms. Think of it as a magic wand. Imagine how powerful you feel! What will give you influence is that the usual barriers (which you may encounter in real life situations), such as shy, awkwardness, stranger anxiety as well as hesitations in starting up or ending conversations are no longer existent on the social media platform.
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6 Social Media Tips to Enhance Your Marketing Strategy

6 Social Media Tips to Enhance Your Marketing Strategy

We’ve seen that social media marketing has been playing a vital role for all sizes of businesses over the years.
Even you’re running a big company or a freshly opened startup, you always need to have new goals and target to guide your social media marketing strategy further.
Creating a strong online presence across diverse social media channels is a productive way to reach your target audience, integrate with them in the best way and lower your marketing costs as well.
You might already create a few social company profiles to advance your brand. However, what really matter is, which exclusive content forms you’re using to position your brand or service and what are the additional method you choose to attract your potential clients in order to get liked by them and get shared on their online network.

6 Social Media Tips to Enhance Your Marketing Strategy

1) Take advantage of your Blog!

Blogging is an effective way to enhance your social media efforts. For starters, if you share your blog posts in status updates, you’ll have a high chance of bringing people back to your website. In addition, you can demonstrate your company’s knowledge in your industry and increase brand exposure by sharing your content to a relevant and targeted audience.

Blogging is also a great platform for mentioning other people, businesses, and apps, which will surely lead to them to share your content and mention you as well. Remember to include social sharing buttons on your blog to inspire readers to share it effortlessly on their social media of choice.

2) Repurpose Old Content

Repurposing content is not only a big way to save time but also very productive for expanding your reach, if done in the right way. Think about it, regularly creating content for the same group of readers is not going to help you expand your audience significantly. What IS necessary, is getting your already beneficial content to reach MORE people.

One of the keys to social media marketing is focusing on: High Quality Content + Multiple Formats + Wide Online circulation. Some experts actually approve spending 20% of your time creating content and 80% of your time distributing it.
Wondering how? For starters, try choosing out key elements from your previous content, and reposting them with a link back to the authentic article. In addition to re-sharing your quality content on Facebook, Twitter, etc. you should also try modify your content in a number of different ways. For example, change your articles optically and reshare them on platforms like Slideshare. Make infographics or quotes out your material and share them on sites like Instagram. Or even use your old content to create pdf reports, or an email/newsletter series. You can also try making Youtube videos and introduce Webinars. The idea is to get your ideas on as many dinstictive platforms as possible with the hopes of captivate new users who find your content valuable.

3) Save time with photo editing tools

Images are extremely crucial for social media marketing. Consider this, articles with images get 94% more total views. Nevertheless, as you probably know from experience, creating and editing images can end up taking more time than you wanted. Well, you’re in luck!

6 Social Media Tips to Enhance Your Marketing Strategy

4) Attract users’ attention with Infographics

Users love infographics because they explain facts clearly, concisely, and quickly. This resource is incredible, and the people at Slideshare with Column Five, explain it really well, through an infographic, obviously
Be sure to include your business’ watermark so that your work is credited and your brand gains popularity as the infographic gets shared across the web. You can also have it linked back to your site to boost more traffic to! If you aren’t skilful in design, or just don’t have that much time to spend on them.

6 Social Media Tips to Enhance Your Marketing Strategy

5) Incorporate Audio into your content

Marketing and communication are greatly visual based these days, that’s why incorporating audio into your marketing method is a great way to stand out and link with your audience on a personal level. Sound affects our bodies, thoughts, and actions and has a various ways of reaching people distinguish to media that appeals to other senses.
Here are some ways that you can contain audio in your social media marketing method: First of all, Twitter lets you audio-tweet beyond the 140 character limit, so start taking advantage of that. Or, you could try recording client testimonials, greeting visitors with an audio message from the CEO, recording blog posts for those who prefer Podcasts, when quoting someone contain their actual audio quote, or even play appealing background music on your site to keep users there longer (Be careful here! Sound can also have a negative effect, so make sure disabling all audio is an option).
All of these are great ideas for breaking through today’s visual clutter and giving your brand a personal touch.

6) Use Content Calendars for Social Media

Are you carrying out your social media marketing strategy as effortlessly as possible? Working with Content Calendars for Social Media are extremely helpful when it comes to arrange all of the content you want to generate and publish. They allow you to get forward on work and start scheduling your posts ahead of time. Another advantage of organizing your content in this way is that you can incorporate evaluations of your previous posts’ performance to help you plan your promotional campaigns with greater efficiency.

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4 Productive Ways to Use Snapchat for Your Business

 

4 Productive Ways to Use Snapchat for Your Business

Snapchat isn’t just a photo- and video-sharing platform — it’s also one of the most productive ways to build and establish relationships with clients. As a small business, adding Snapchat to your social media marketing can help grow your brand with slightest effort.

Businesses everywhere are finding immense success using Snapchat as part of their social media marketing strategy. One example is UsTrendy, a popular self-reliant fashion e-commerce site and one of the fastest growing retailers online. The company has experienced 300 percent revenue growth year-to-year, and Snapchat has been a major marketing focus for them, said Sam Sisakhti, founder and CEO of UsTrendy. The secret to their success is intergrade customers into their Snapchat marketing campaigns to do their marketing for them.

“We have had some of our clients and college ambassadors share Snapchat promo codes and outfits of themselves to their friends,” Sisakhti said. These Snapchats have gone viral, giving UsTrendy plenty of word-of-mouth publicity to help grow brand recognition. [The Secret to Going Viral: 5 Social Media Tips]

Sales have also significantly increased, thanks in part to Snapchat marketing.

“We have seen some good success,” Sisakhti said. “We base it on feedback from our college ambassadors and clients who mentioned they saw us from a Snapchat outfit video from an UsTrendy customer. Sales have certainly been spawned from Snapchat.”

Here are three Snapchat marketing strategies you can practice for a successful campaign and make the most out of the platform.

4 Productive Ways to Use Snapchat for Your Business

  1. be fast and memorable

What makes Snapchat exclusive — and so successful — is that Snapchats are timed. Unlike other text and multimedia messaging platforms, senders can set a time limit for how long receivers can view photos and videos. This can be anywhere from one to 10 seconds, after which the message self-destructs. Although this feature makes the service more appealing for users, it also means businesses have a very short window of time to capture customers and productively deliver their message.

“[Snapchat] is a time-sensitive form of connection and not something people can come back to,” Sisakhti said. “Marketing on it needs to state the amount proposition very quickly, and call to action needs to be simple, easy and memorable.”

Some ways this can be done include sending Snapchats to report flash sales, distribute promo codes and give clients quick inside looks at the company behind the curtains, Sisakhti said. But don’t just stick to photos — videos also make very productive promotional tools, especially when time is limited.

“Snapchat marketing is a really innovative way to reach your target market through memorable videos,” Sisakhti said. “The videos can be done by your company or by your clients to promote your brand for you.”

Whichever strategy you use, what’s crucially important is making sure you have a very specific and targeted message, Sisakhti emphasized.

 

  1. Get personal

If there’s anything businesses need to understand about how clients use Snapchat, it’s that Snapchat is supposed to be fun. Don’t be afraid to show identity, tell your business’s story and make clients feel special with your Snapchats.

“Snapchat is all about one-on-one interplay, making it much more personal and exclusive than Facebook, Instagram, Pinterest, Twitter, etc.,” said Gayane Margaryan, online communications collaborate at the African Wildlife Foundation.

Margaryan suggests playing off the individuality aspect to humanize your business and personally use with customers in the following ways:

  • Exclusive sales and events.Tell your valuable customers about special sales or events, maybe even going so far as to hold insider events just for these people. For example, a Snapchat invite-only tasting or tour of a brewery, a sale at a boutique, an opening, etc.
  • Share promotions with your valued customers.For example, one froyo business had a great giveaway where they had clients snap a photo of themselves enjoying the shop’s froyo. As a reward, members received a discount code right back via a Snapchat.
  • Preview new products.For example, if you’re a restaurant you can view a new dish you’re working on. If you own a clothing store, show them clothing that your store is about to put onto the shelf. You can even give clients the opportunity to order or try new items before others can.
  • Offer a behind-the-scenes look at your business.Snapchat can be a really beneficial way to showcase behind-the-scenes footage via video or photo by granting your customers to get a sneak peek into your production process if it’s exceptionally interesting, daily insights into life at your business, bringing your clients closer to your business and making them feel a part of the process.

“Exclusivity and one-on-one communication is the key to Snapchat,” Margaryan said. “Ensure that you’re able to provide this when you begin to take part on this platform. As with any social media platform, you want to be providing your followers with an exclusive experience. Take your clients inside your brand, make them feel more connected and valuable, and grow their loyalty.”

4 Productive Ways to Use Snapchat for Your Business

  1. Know your audience

Snapchat marketing isn’t for everyone. The platform is essentially used by younger generations — a third of 18- to 24-year-olds use Snapchat — making it an effective marketing channel only if your business provides to younger customers.

“Snapchat can be a productive marketing tool for businesses targeting a younger clientele,” said Ken Wisnefski, founder and CEO of Internet marketing company. Businesses can promote particular products, offer discounts and use the Snapchat Stories feature to entice younger audiences to engage in their brand, he added.

Because of this, however, Snapchat isn’t worth your time or money if younger generations aren’t your target customers — at least not right now.

“For marketers providing to an older demographic, Snapchat isn’t going to provide them with the return on investment to make it helpful,” Wisnefski said. “Of course, there was once a time when Facebook was viewed as a platform for
younger people, and that is surely no longer the case.”

 

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SMM Benefits in both business and Lifestyle Branding

SMM Benefits in both business and Lifestyle Branding

Going social must be based on business goal

Much like any other form of marketing, you can only complete valuable results through Social Media channels if you can define what those results are upfront and create your social media platforms around these objectives.

Your first step is to describe whether you should be on social media at all.  What do you hope to achieve in real business objectives by being on social media platforms?  It’s crucial that you use social media to support real business goals like customer acquisition or increased sales.

Businesses can use Social Media to successfully help with certain business objectives, including:

 SMM Benefits in both business and Lifestyle Branding

  • Community Building and Engagement
    Social media is not just about extending your brand message.  It is also about creating a community around your brand and then captivating with this community to get direct feedback on your products and services.

 

  • Awareness
    Engaged communities will easily share your content and spiral your message, increasing your brand awareness across different social media platforms, and to new markets.

 

  • Sales
    Social media is not a direct sales tool, but if used right, social media can be a useful tool to engage with communities that might be in the sales cycle for products and services like yours.

Only once you’ve settled on why you should be on social media and what you hope to achieve, should you move onto deciding which social media platforms to use of the social media “Big 6″ being Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google +/Google Communities.  YouTube may also be thought out as a social media platform, but is really more of a content platform from which links are shared.

For each platform you decide to use, you need to know accurately who your audience is and what you plan to say to them.  Then you should put together your content plan and allocate essential resources to execute these plans.

 

Social Media Marketing lifestyle

SMM Benefits in both business and Lifestyle Branding

Take a minute to open your personal Facebook account and really think about what it is companies are posting about and advertising.

Content marketing is becoming less about the words you put on a page and more about the involvement you create for your followers. With social media marketing becoming a daily influence in both personal and professional lives, your content technique is key.

So what should your social media strategy include? To create this ‘lifestyle’ approach that connects with your followers on the next level, think about including a mix of the following:

Service/Product offerings:

Although this is possibly the one thing every company does on social media, try to share your service offerings in different ways – think about key messages and how you’re imitating them.
Note: Trying to straight out hard sell to your followers constantly will result in lower engagement levels and a higher unfollowed rate.

Blogs:
Blogging is something we inspire all our clients to get involved with. It’s a great form of content marketing and once pushed through to social media accounts, it helps exceedingly with generating traffic to your website and gives your followers that little bit extra content!

Industry News:
With an impressive rise in people looking to social media for the latest news and happenings, forward thinking companies are taking to social media to share news relevant to their following. If you’re in professional services, be sure to share news on what’s happening and how it may affect your followers.
Note: Be sure to check a website’s reliability and read articles carefully to ensure you’re not sharing ‘fake news’ in order not to hurt your own business’s reputation and positioning.

Interesting related articles:
Who doesn’t love a good read? Mix it up, if it’s on brand/compatible to your business offerings, chances are your audience will engage. Think, “10 benefits for… 5 ways how… did you know…”

Promotions/Competitions:
Throw in a promotion/contest – show your followers you appreciate their attention and commitment to your brand by giving back. “For the month of May receive 20% off… Like and Share for your chance to win this…”

Behind the Scenes:
Show a bit of company traits! If you’re in retail, fashion or hospitality, get on Snapchat and connect with your audience in a more personal way by snapping that photo shoot, or new menu.

Customer Experiences:
Every now and then share a client’s experience, give your brand that reality aspect – millennial’s these day’s love nothing more than checking out reviews to see whether your product or service is for them!

Quotes:
Motivating, inspiring and humorous, informative, academic – everyone loves a good quote they can relate too.
Note: Quotes are re-shared and liked like crazy, so it’s a good start to engage your audience!

Visuals:
Visuals are key – ask any marketing specialist how important the visual aspect of any communication is! Be creative, yet strategic and guarantee all your images are in line with your brand.
Note: Infographics are also great! Easy to understand and visually appealing.

If you need assistance with your social media marketing, smmgeeks.com has some of the sharpest young social media experts experienced across multiple industries. Contact Us today!

Small business tips: how to use social media to increase business

SMM Benefits in both business and Lifestyle Branding

Knowing how to capitalise on your brand’s social media existence is crucial. Small business experts and entrepreneurs share their tips for turning ‘likes’ into profits

Social media is changing the way business is carried out. A recent study by the Internet Advertising Bureau UK found that nearly 80% of customers  would be more inclined to buy more often in the future because of a brand’s occupancy on social media.

For small firms, knowing how to capitalise on this is crucial. Julia Bramble, founder of social media consultancy Bramble Buzz, says: “If businesses haven’t got the right [social media] presence then they’re really going to be missing out, because consumers are expecting to find businesses and brands on there.”

What SME owners must focus on, says Bramble, is their target market: “The key message is to think about who your clients are, think about everything you know about them, where they live, what their lifestyles are, what their curiosity are, business wise and outside of business, and that’ll give you big clues as to the social networks they’re likely to be using.”

Decide which platforms are right for you

SMM Benefits in both business and Lifestyle Branding

Not all social media platforms will be suitable for your business and the goals and objectives you’ve set. Below we offer a high-level look at the most popular platforms.

  • Facebook: The world’s most favourite social media network with more than 2 billion users as of September 2017, it features the biggest number of regular users, making it the most engaging network in terms of sheer reach. For more, check out our definitive Facebook marketing guide for business.
  • Instagram: Instagram’s claim to fame is its visual-centric access, where successful marketing is based in large part on the creative appeal of the content you share. This platform also swank the best engagement levels among all social networks at 59 percent, according to the 2016 Bloglovin’ Global Influencer Survey. Related: How to Use Instagram for Business: A Complete Guide for Marketers.
  • LinkedIn: The world’s biggest social networking site for professionals with more than 467 million users. Learn how to put the platform to work for your business with our inclusive LinkedIn marketing guide.
  • Twitter: Twitter is famous for its brevity thanks to the 280-character tweet limit. Our imperative guide to Twitter marketing will teach you everything you need to know about tweeting your way to social media success.
  • Snapchat: An abandon content platform that’s especially popular with younger demographics. Here’s everything you need to know about using Snapchat for business
  • YouTube: An excellent resource for brands who have the possessions to take advantage of the popularity of online videos. Learn more about using the platform with our post 18 Smart Ways to advertise Your YouTube Channel.
  • Pinterest: What makes Pinterest exclusive is its users, who are searching to find ideas for all parts of their lives. This makes Pinterest ideal for driving action, such as an acquisition or a visit to your website. Learn more in our comprehensive guide to using Pinterest for business.

Lifestyle Branding

SMM Benefits in both business and Lifestyle Branding

  • When you take a devise brand voice and blend it with an intangible added value campaign message, what you end up with is lifestyle branding.
  • Traditionally, lifestyle branding worked for products that had no practical function, like clothing fashions or jewellery.  Luxury items, where people pay more just for singleness, use lifestyle branding.  When someone buys a Gucci bag instead of one at Target, they do it because the view they have of their life matches the quality and style of Gucci (not because the bag holds more stuff or will last longer).
  • Lifestyle branding tells a story.  A story of how your product fits into the recognized lifestyle of your customers.
  • Which brings us back to social media marketing.  Platforms like Facebook, Pinterest, Instagram and Snapchat are really storytelling platforms.  While talking about product facial characteristics will totally flop, a storyline that makes the unreal, emotional value connection is a perfect fit for the type of content people consume on social media.  Funny, interesting, surprising (even obscene if that fits your brand voice) content is engages people and gets shared through their networks.
  • And your brand story spreads.  For KPIs, you can track followers, likes, barometer traffic, and even improved SEO on your website.  But overall, SMM is about deepen your brand story and making the lifestyle connection with your audience.
  • When they take your story to heart and begin to build your product into their lives, you’ve polished a powerful marketing goal.
  • It isn’t fully mirrored in a number graph or pie chart.  It’s more intangible in value.
  • But like car that makes you feel like you care about the community or the smartphone that makes you feel popular, it’s a value that’s as real as a steering wheel or touch screen.