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Social Media Marketing For Introverts and for Business

Social Media Marketing For Introverts

Put the words INTROVERT and SOCIAL composed and what do you get? A bunch of introverts breaking out in a cold sweat. But as much as we introverts like our comfy, quiet cocoons, social media is an essential form of connection with the outside world, specially for business growth. Some find it easy to hide behind the safety of the glowing laptop screen, but if socializing via keyboard is still enough to give you anxiety, it’s time to breathe a sigh of relief, fellow introvert. These five tips will have you on your way to marketing and communicating on your terms.

Social Media Marketing For Introverts

I’ve been very amazed to learn that most of my business mentors, including very well-known celebrity-level entrepreneurs, self-identify as introverts. But how can that be? They are often in the public eye. They present in front of big crowds. They have many people working for them, asking their advice, compete for their attention.
Being introverted doesn’t inevitably mean you are uncomfortable around other people. For our definition here, being introverted means getting your energy from quiet spaces and calm positions, and preferring time alone – or at least needing some quiet time to compress after being with large or loud crowds.
You don’t need to become extroverted to be successful on social media. You need to be YOU. Be the best you can be. The right people will be captivating to you. And the cool thing about building relationships online is… you can take time off-line whenever the communication become too much.

Social Media Marketing For Introverts

Remember that *personal* does not mean *private*

Whenever I tell my shy clients that they need to be more personal on social, I directly see them stiffen. They say: “But I don’t want to share personal stuff,” but what they are really saying is, “I don’t want to share personal stuff.”
Don’t worry!
You should NOT share private information. But you do want to share your character. Share:
• your interests, hobbies, passions
• causes that you believe in
• your unique quirks
But don’t worry that you need to share personal details. You shouldn’t! Doesn’t that make you feel safer?

Social Media Marketing For Introverts

Create a brand for yourself

Still feel anxious about revealing too much of yourself? To make social media work for your business, you do need to post private updates as part of a broad, multifaceted marketing campaign. So how can you make this work?
Solution: Instead of posting about yourself, post about your brand.
Your private *brand* is the impression you want to evoke whenever someone sees your name or your posts. How do you want your viewers, readers, followers, and promising clients to feel when they read your updates?
• Motivated?
• Optimistic?
• Inspired?
• Powerful?
• Entertained?
Once you are clear on your brand, make sure that every update you make is in adjustment with this brand image. When you focus on supporting your followers in this way instead of focusing on yourself, posting frequently becomes so much easier.

Show, don’t tell

Some introverts are exceptional writers, and if that’s you, get as creative and poetic as you want. If not, don’t fear. Social media allows us to simply show our story. The masses are challenging visual stimulation like never before, so instead of writing it out, allow a simple picture to speak volumes. A loner’s best friend is a photo that speaks a thousand words (without us having to actually write any of them).

Interact in real life

What? Real life interactions? I know… the thought of making small talk with a big group of people might make your stomach clench, so relax. All I’m implying is to take your online relationships (one at a time) to the next level.
Social media contacts can develop into meaningful and helpful relation that have the power to push you ahead in your personal and professional life. Don’t underrate the power of stepping outside of your comfort zone to meet a contact for coffee or simply chat on the phone for a few minutes.

How to Be Successful In a Social Media Role If You Are an Introvert

You are wistful about social media, and you love the real time excitement and the fizz it provides. You have the talent and knowledge, and you want to make a career in it.
But a trifling voice doubts whether you can. Because, you are an introvert.
And social media is apparently all about extroversion and being on the outside.

Social Media Marketing For Introverts

Introverts vs Extroverts

Many of you reading this post may feel this way. And why not? The whole world looks to thrive around extroverts. Whether you are on social media, or in your office, you may feel that talkative and loud people overrun the world.
Introverts and Social Media are made for Each Other
You will not find any other field in marketing which is as well adapted for your personality as social media. If you are already an active user of Facebook or Twitter, you know how very easy it is too explicit your full selves on social media. If you have not yet tried it out, do so today.

You’ll find that many introverts change into extroverts online and back into introvert’s offline. This ability to switch between both sides can help you to balance the challenging aspects of social media communication as well as personal management offline.
In fact, there are many introverts who love social media for this reason and are very capable at using it. Join their group and feel the impact that your personality would make in connecting on social media platforms. Think of it as a magic wand. Imagine how powerful you feel!
What will give you influence is that the usual barriers (which you may encounter in real life situations), such as shy, awkwardness, stranger anxiety as well as hesitations in starting up or ending conversations are no longer existent on the social media platform.

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6 Social Media Tips to Enhance Your Marketing Strategy

6 Social Media Tips to Enhance Your Marketing Strategy

We’ve seen that social media marketing has been playing a vital role for all sizes of businesses over the years.
Even you’re running a big company or a freshly opened startup, you always need to have new goals and target to guide your social media marketing strategy further.
Creating a strong online presence across diverse social media channels is a productive way to reach your target audience, integrate with them in the best way and lower your marketing costs as well.
You might already create a few social company profiles to advance your brand. However, what really matter is, which exclusive content forms you’re using to position your brand or service and what are the additional method you choose to attract your potential clients in order to get liked by them and get shared on their online network.

6 Social Media Tips to Enhance Your Marketing Strategy

1) Take advantage of your Blog!

Blogging is an effective way to enhance your social media efforts. For starters, if you share your blog posts in status updates, you’ll have a high chance of bringing people back to your website. In addition, you can demonstrate your company’s knowledge in your industry and increase brand exposure by sharing your content to a relevant and targeted audience.

Blogging is also a great platform for mentioning other people, businesses, and apps, which will surely lead to them to share your content and mention you as well. Remember to include social sharing buttons on your blog to inspire readers to share it effortlessly on their social media of choice.

2) Repurpose Old Content

Repurposing content is not only a big way to save time but also very productive for expanding your reach, if done in the right way. Think about it, regularly creating content for the same group of readers is not going to help you expand your audience significantly. What IS necessary, is getting your already beneficial content to reach MORE people.

One of the keys to social media marketing is focusing on: High Quality Content + Multiple Formats + Wide Online circulation. Some experts actually approve spending 20% of your time creating content and 80% of your time distributing it.
Wondering how? For starters, try choosing out key elements from your previous content, and reposting them with a link back to the authentic article. In addition to re-sharing your quality content on Facebook, Twitter, etc. you should also try modify your content in a number of different ways. For example, change your articles optically and reshare them on platforms like Slideshare. Make infographics or quotes out your material and share them on sites like Instagram. Or even use your old content to create pdf reports, or an email/newsletter series. You can also try making Youtube videos and introduce Webinars. The idea is to get your ideas on as many dinstictive platforms as possible with the hopes of captivate new users who find your content valuable.

3) Save time with photo editing tools

Images are extremely crucial for social media marketing. Consider this, articles with images get 94% more total views. Nevertheless, as you probably know from experience, creating and editing images can end up taking more time than you wanted. Well, you’re in luck!

6 Social Media Tips to Enhance Your Marketing Strategy

4) Attract users’ attention with Infographics

Users love infographics because they explain facts clearly, concisely, and quickly. This resource is incredible, and the people at Slideshare with Column Five, explain it really well, through an infographic, obviously
Be sure to include your business’ watermark so that your work is credited and your brand gains popularity as the infographic gets shared across the web. You can also have it linked back to your site to boost more traffic to! If you aren’t skilful in design, or just don’t have that much time to spend on them.

6 Social Media Tips to Enhance Your Marketing Strategy

5) Incorporate Audio into your content

Marketing and communication are greatly visual based these days, that’s why incorporating audio into your marketing method is a great way to stand out and link with your audience on a personal level. Sound affects our bodies, thoughts, and actions and has a various ways of reaching people distinguish to media that appeals to other senses.
Here are some ways that you can contain audio in your social media marketing method: First of all, Twitter lets you audio-tweet beyond the 140 character limit, so start taking advantage of that. Or, you could try recording client testimonials, greeting visitors with an audio message from the CEO, recording blog posts for those who prefer Podcasts, when quoting someone contain their actual audio quote, or even play appealing background music on your site to keep users there longer (Be careful here! Sound can also have a negative effect, so make sure disabling all audio is an option).
All of these are great ideas for breaking through today’s visual clutter and giving your brand a personal touch.

6) Use Content Calendars for Social Media

Are you carrying out your social media marketing strategy as effortlessly as possible? Working with Content Calendars for Social Media are extremely helpful when it comes to arrange all of the content you want to generate and publish. They allow you to get forward on work and start scheduling your posts ahead of time. Another advantage of organizing your content in this way is that you can incorporate evaluations of your previous posts’ performance to help you plan your promotional campaigns with greater efficiency.

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4 Productive Ways to Use Snapchat for Your Business

 

4 Productive Ways to Use Snapchat for Your Business

Snapchat isn’t just a photo- and video-sharing platform — it’s also one of the most productive ways to build and establish relationships with clients. As a small business, adding Snapchat to your social media marketing can help grow your brand with slightest effort.

Businesses everywhere are finding immense success using Snapchat as part of their social media marketing strategy. One example is UsTrendy, a popular self-reliant fashion e-commerce site and one of the fastest growing retailers online. The company has experienced 300 percent revenue growth year-to-year, and Snapchat has been a major marketing focus for them, said Sam Sisakhti, founder and CEO of UsTrendy. The secret to their success is intergrade customers into their Snapchat marketing campaigns to do their marketing for them.

“We have had some of our clients and college ambassadors share Snapchat promo codes and outfits of themselves to their friends,” Sisakhti said. These Snapchats have gone viral, giving UsTrendy plenty of word-of-mouth publicity to help grow brand recognition. [The Secret to Going Viral: 5 Social Media Tips]

Sales have also significantly increased, thanks in part to Snapchat marketing.

“We have seen some good success,” Sisakhti said. “We base it on feedback from our college ambassadors and clients who mentioned they saw us from a Snapchat outfit video from an UsTrendy customer. Sales have certainly been spawned from Snapchat.”

Here are three Snapchat marketing strategies you can practice for a successful campaign and make the most out of the platform.

4 Productive Ways to Use Snapchat for Your Business

  1. be fast and memorable

What makes Snapchat exclusive — and so successful — is that Snapchats are timed. Unlike other text and multimedia messaging platforms, senders can set a time limit for how long receivers can view photos and videos. This can be anywhere from one to 10 seconds, after which the message self-destructs. Although this feature makes the service more appealing for users, it also means businesses have a very short window of time to capture customers and productively deliver their message.

“[Snapchat] is a time-sensitive form of connection and not something people can come back to,” Sisakhti said. “Marketing on it needs to state the amount proposition very quickly, and call to action needs to be simple, easy and memorable.”

Some ways this can be done include sending Snapchats to report flash sales, distribute promo codes and give clients quick inside looks at the company behind the curtains, Sisakhti said. But don’t just stick to photos — videos also make very productive promotional tools, especially when time is limited.

“Snapchat marketing is a really innovative way to reach your target market through memorable videos,” Sisakhti said. “The videos can be done by your company or by your clients to promote your brand for you.”

Whichever strategy you use, what’s crucially important is making sure you have a very specific and targeted message, Sisakhti emphasized.

 

  1. Get personal

If there’s anything businesses need to understand about how clients use Snapchat, it’s that Snapchat is supposed to be fun. Don’t be afraid to show identity, tell your business’s story and make clients feel special with your Snapchats.

“Snapchat is all about one-on-one interplay, making it much more personal and exclusive than Facebook, Instagram, Pinterest, Twitter, etc.,” said Gayane Margaryan, online communications collaborate at the African Wildlife Foundation.

Margaryan suggests playing off the individuality aspect to humanize your business and personally use with customers in the following ways:

  • Exclusive sales and events.Tell your valuable customers about special sales or events, maybe even going so far as to hold insider events just for these people. For example, a Snapchat invite-only tasting or tour of a brewery, a sale at a boutique, an opening, etc.
  • Share promotions with your valued customers.For example, one froyo business had a great giveaway where they had clients snap a photo of themselves enjoying the shop’s froyo. As a reward, members received a discount code right back via a Snapchat.
  • Preview new products.For example, if you’re a restaurant you can view a new dish you’re working on. If you own a clothing store, show them clothing that your store is about to put onto the shelf. You can even give clients the opportunity to order or try new items before others can.
  • Offer a behind-the-scenes look at your business.Snapchat can be a really beneficial way to showcase behind-the-scenes footage via video or photo by granting your customers to get a sneak peek into your production process if it’s exceptionally interesting, daily insights into life at your business, bringing your clients closer to your business and making them feel a part of the process.

“Exclusivity and one-on-one communication is the key to Snapchat,” Margaryan said. “Ensure that you’re able to provide this when you begin to take part on this platform. As with any social media platform, you want to be providing your followers with an exclusive experience. Take your clients inside your brand, make them feel more connected and valuable, and grow their loyalty.”

4 Productive Ways to Use Snapchat for Your Business

  1. Know your audience

Snapchat marketing isn’t for everyone. The platform is essentially used by younger generations — a third of 18- to 24-year-olds use Snapchat — making it an effective marketing channel only if your business provides to younger customers.

“Snapchat can be a productive marketing tool for businesses targeting a younger clientele,” said Ken Wisnefski, founder and CEO of Internet marketing company. Businesses can promote particular products, offer discounts and use the Snapchat Stories feature to entice younger audiences to engage in their brand, he added.

Because of this, however, Snapchat isn’t worth your time or money if younger generations aren’t your target customers — at least not right now.

“For marketers providing to an older demographic, Snapchat isn’t going to provide them with the return on investment to make it helpful,” Wisnefski said. “Of course, there was once a time when Facebook was viewed as a platform for
younger people, and that is surely no longer the case.”

 

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SMM Benefits in both business and Lifestyle Branding

SMM Benefits in both business and Lifestyle Branding

Going social must be based on business goal

Much like any other form of marketing, you can only complete valuable results through Social Media channels if you can define what those results are upfront and create your social media platforms around these objectives.

Your first step is to describe whether you should be on social media at all.  What do you hope to achieve in real business objectives by being on social media platforms?  It’s crucial that you use social media to support real business goals like customer acquisition or increased sales.

Businesses can use Social Media to successfully help with certain business objectives, including:

 SMM Benefits in both business and Lifestyle Branding

  • Community Building and Engagement
    Social media is not just about extending your brand message.  It is also about creating a community around your brand and then captivating with this community to get direct feedback on your products and services.

 

  • Awareness
    Engaged communities will easily share your content and spiral your message, increasing your brand awareness across different social media platforms, and to new markets.

 

  • Sales
    Social media is not a direct sales tool, but if used right, social media can be a useful tool to engage with communities that might be in the sales cycle for products and services like yours.

Only once you’ve settled on why you should be on social media and what you hope to achieve, should you move onto deciding which social media platforms to use of the social media “Big 6″ being Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google +/Google Communities.  YouTube may also be thought out as a social media platform, but is really more of a content platform from which links are shared.

For each platform you decide to use, you need to know accurately who your audience is and what you plan to say to them.  Then you should put together your content plan and allocate essential resources to execute these plans.

 

Social Media Marketing lifestyle

SMM Benefits in both business and Lifestyle Branding

Take a minute to open your personal Facebook account and really think about what it is companies are posting about and advertising.

Content marketing is becoming less about the words you put on a page and more about the involvement you create for your followers. With social media marketing becoming a daily influence in both personal and professional lives, your content technique is key.

So what should your social media strategy include? To create this ‘lifestyle’ approach that connects with your followers on the next level, think about including a mix of the following:

Service/Product offerings:

Although this is possibly the one thing every company does on social media, try to share your service offerings in different ways – think about key messages and how you’re imitating them.
Note: Trying to straight out hard sell to your followers constantly will result in lower engagement levels and a higher unfollowed rate.

Blogs:
Blogging is something we inspire all our clients to get involved with. It’s a great form of content marketing and once pushed through to social media accounts, it helps exceedingly with generating traffic to your website and gives your followers that little bit extra content!

Industry News:
With an impressive rise in people looking to social media for the latest news and happenings, forward thinking companies are taking to social media to share news relevant to their following. If you’re in professional services, be sure to share news on what’s happening and how it may affect your followers.
Note: Be sure to check a website’s reliability and read articles carefully to ensure you’re not sharing ‘fake news’ in order not to hurt your own business’s reputation and positioning.

Interesting related articles:
Who doesn’t love a good read? Mix it up, if it’s on brand/compatible to your business offerings, chances are your audience will engage. Think, “10 benefits for… 5 ways how… did you know…”

Promotions/Competitions:
Throw in a promotion/contest – show your followers you appreciate their attention and commitment to your brand by giving back. “For the month of May receive 20% off… Like and Share for your chance to win this…”

Behind the Scenes:
Show a bit of company traits! If you’re in retail, fashion or hospitality, get on Snapchat and connect with your audience in a more personal way by snapping that photo shoot, or new menu.

Customer Experiences:
Every now and then share a client’s experience, give your brand that reality aspect – millennial’s these day’s love nothing more than checking out reviews to see whether your product or service is for them!

Quotes:
Motivating, inspiring and humorous, informative, academic – everyone loves a good quote they can relate too.
Note: Quotes are re-shared and liked like crazy, so it’s a good start to engage your audience!

Visuals:
Visuals are key – ask any marketing specialist how important the visual aspect of any communication is! Be creative, yet strategic and guarantee all your images are in line with your brand.
Note: Infographics are also great! Easy to understand and visually appealing.

If you need assistance with your social media marketing, smmgeeks.com has some of the sharpest young social media experts experienced across multiple industries. Contact Us today!

Small business tips: how to use social media to increase business

SMM Benefits in both business and Lifestyle Branding

Knowing how to capitalise on your brand’s social media existence is crucial. Small business experts and entrepreneurs share their tips for turning ‘likes’ into profits

Social media is changing the way business is carried out. A recent study by the Internet Advertising Bureau UK found that nearly 80% of customers  would be more inclined to buy more often in the future because of a brand’s occupancy on social media.

For small firms, knowing how to capitalise on this is crucial. Julia Bramble, founder of social media consultancy Bramble Buzz, says: “If businesses haven’t got the right [social media] presence then they’re really going to be missing out, because consumers are expecting to find businesses and brands on there.”

What SME owners must focus on, says Bramble, is their target market: “The key message is to think about who your clients are, think about everything you know about them, where they live, what their lifestyles are, what their curiosity are, business wise and outside of business, and that’ll give you big clues as to the social networks they’re likely to be using.”

Decide which platforms are right for you

SMM Benefits in both business and Lifestyle Branding

Not all social media platforms will be suitable for your business and the goals and objectives you’ve set. Below we offer a high-level look at the most popular platforms.

  • Facebook: The world’s most favourite social media network with more than 2 billion users as of September 2017, it features the biggest number of regular users, making it the most engaging network in terms of sheer reach. For more, check out our definitive Facebook marketing guide for business.
  • Instagram: Instagram’s claim to fame is its visual-centric access, where successful marketing is based in large part on the creative appeal of the content you share. This platform also swank the best engagement levels among all social networks at 59 percent, according to the 2016 Bloglovin’ Global Influencer Survey. Related: How to Use Instagram for Business: A Complete Guide for Marketers.
  • LinkedIn: The world’s biggest social networking site for professionals with more than 467 million users. Learn how to put the platform to work for your business with our inclusive LinkedIn marketing guide.
  • Twitter: Twitter is famous for its brevity thanks to the 280-character tweet limit. Our imperative guide to Twitter marketing will teach you everything you need to know about tweeting your way to social media success.
  • Snapchat: An abandon content platform that’s especially popular with younger demographics. Here’s everything you need to know about using Snapchat for business
  • YouTube: An excellent resource for brands who have the possessions to take advantage of the popularity of online videos. Learn more about using the platform with our post 18 Smart Ways to advertise Your YouTube Channel.
  • Pinterest: What makes Pinterest exclusive is its users, who are searching to find ideas for all parts of their lives. This makes Pinterest ideal for driving action, such as an acquisition or a visit to your website. Learn more in our comprehensive guide to using Pinterest for business.

Lifestyle Branding

SMM Benefits in both business and Lifestyle Branding

  • When you take a devise brand voice and blend it with an intangible added value campaign message, what you end up with is lifestyle branding.
  • Traditionally, lifestyle branding worked for products that had no practical function, like clothing fashions or jewellery.  Luxury items, where people pay more just for singleness, use lifestyle branding.  When someone buys a Gucci bag instead of one at Target, they do it because the view they have of their life matches the quality and style of Gucci (not because the bag holds more stuff or will last longer).
  • Lifestyle branding tells a story.  A story of how your product fits into the recognized lifestyle of your customers.
  • Which brings us back to social media marketing.  Platforms like Facebook, Pinterest, Instagram and Snapchat are really storytelling platforms.  While talking about product facial characteristics will totally flop, a storyline that makes the unreal, emotional value connection is a perfect fit for the type of content people consume on social media.  Funny, interesting, surprising (even obscene if that fits your brand voice) content is engages people and gets shared through their networks.
  • And your brand story spreads.  For KPIs, you can track followers, likes, barometer traffic, and even improved SEO on your website.  But overall, SMM is about deepen your brand story and making the lifestyle connection with your audience.
  • When they take your story to heart and begin to build your product into their lives, you’ve polished a powerful marketing goal.
  • It isn’t fully mirrored in a number graph or pie chart.  It’s more intangible in value.
  • But like car that makes you feel like you care about the community or the smartphone that makes you feel popular, it’s a value that’s as real as a steering wheel or touch screen.