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The Future of “going Live” on Social Media Platforms

Over
the past year, it seems as though almost everyone is going “live.” You know,
those notifications on Facebook, Snapchat or Instagram giving us real-time
looks or even exclusive, behind the scenes footage. Yes, this phenomenon on our
social feeds has only increased to becoming almost a daily occurrence, meaning
it’s not going away anytime soon.

While the practice of live streaming has been around longer than the webcam, the usage of it on social media is still in its infancy. Of course, a this evolution stems from the natural progression from simply taking short videos on mobile phones to broadcasting them on social networks. We now look towards social as one of our primary providers of news and entertainment, with live feeds giving us an immediate look at the world.Whether it be a music festival or protest, we’re constantly seeing events as they unfold. And when we think back to the power that social media has brought on in the past, this is only going to add more fuel to the fire. The influence that live streaming is only going to get more powerful in the future, as people will find usage for it like we’ve never seen before. Even as much as it seemed like the next logical step, live streaming is an enormous step towards changing social media forever.

Live Streaming Has Exploded

If you’re on Facebook,
then at some point today you’ll most likely receive a notification that some
person or company is “Live.” It’s no secret why Facebook promotes these posts
as they not only are happening in real time, but that immediate access plays a
significant role in looking at our audience as well as when they’re
participating.

And while Facebook has been one of the most prominent players in the world of live streaming, other social platforms have started to catch on to the wave as well. The current trend has shown YouTube and Facebook being tied almost neck-and-neck, with Snapchat closely behind. Going live on facebook influences new followers and for you to reach the pinnacle you planning to reach you should really invest in Buy Live views to speed up the process of getting the recognition you sorely deserve

One insight gleaned from this new trend is the growing relationship of streaming platforms, like Netflix and Hulu, opening the door for us to receive live content on social platforms. As we’ve gravitated away from our TV’s and more towards our phones, tablets, and computer, these outlets have become primary sources to receiving news and entertainment. In fact, this change has been occurring so rapidly that the most recent presidential debates were some of the most popular live streams in history. However, it’s not just news and media outlets taking part as brands have been entering the live streaming realm too.

Where Brands Fit In

Brands usage of live streaming has entered the market in a variety of different ways. From product launches to social campaigns, live streams have provided brands with an opportunity to connect with their audiences in real-time in a way we haven’t seen before.

Viewers can now react
as an event is happening, giving marketers immediate feedback into gauging the
response of a campaign or product. More, this can help curb “social media”
disasters as if the video is getting a poor response; then they can cut the
cord immediately. In yet, so far the responses have been great, giving
marketers and brands a leg up in terms of creating more engagement within their
community.

With New Trends, the Tech Is To Follow

As live streaming has become more ubiquitous, tech companies
have followed suite in creating new ways to be able to stream. Not only have we
found ways for drones to live stream
that foundation has also transformed into more companies entering the market as
well.

For example, companies like Freecast are setting the bar
regarding innovation within the live streaming industry. Freecast offers users
the ability to stream straight from their camera onto any platform. This is not
only the first instance of being able to broadcast HDMI-enabled footage but
additionally being able to have multiple cameras and angles all on the same
feed. While they’re still an early one to market, it’s showing that live
streaming is here to stay, and with it will only come more and more changes in
how we digest media.

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4 Productive Ways to Use Snapchat for Your Business

 

4 Productive Ways to Use Snapchat for Your Business

Snapchat isn’t just a photo- and video-sharing platform — it’s also one of the most productive ways to build and establish relationships with clients. As a small business, adding Snapchat to your social media marketing can help grow your brand with slightest effort. Businesses everywhere are finding immense success using Snapchat as part of their social media marketing strategy. One example is UsTrendy, a popular self-reliant fashion e-commerce site and one of the fastest growing retailers online. The company has experienced 300 percent revenue growth year-to-year, and Snapchat has been a major marketing focus for them, said Sam Sisakhti, founder and CEO of UsTrendy. The secret to their success is intergrade customers into their Snapchat marketing campaigns to do their marketing for them. “We have had some of our clients and college ambassadors share Snapchat promo codes and outfits of themselves to their friends,” Sisakhti said. These Snapchats have gone viral, giving UsTrendy plenty of word-of-mouth publicity to help grow brand recognition. [The Secret to Going Viral: 5 Social Media Tips] Sales have also significantly increased, thanks in part to Snapchat marketing. “We have seen some good success,” Sisakhti said. “We base it on feedback from our college ambassadors and clients who mentioned they saw us from a Snapchat outfit video from an UsTrendy customer. Sales have certainly been spawned from Snapchat.” Here are three Snapchat marketing strategies you can practice for a successful campaign and make the most out of the platform.

4 Productive Ways to Use Snapchat for Your Business

  1. be fast and memorable
What makes Snapchat exclusive — and so successful — is that Snapchats are timed. Unlike other text and multimedia messaging platforms, senders can set a time limit for how long receivers can view photos and videos. This can be anywhere from one to 10 seconds, after which the message self-destructs. Although this feature makes the service more appealing for users, it also means businesses have a very short window of time to capture customers and productively deliver their message. “[Snapchat] is a time-sensitive form of connection and not something people can come back to,” Sisakhti said. “Marketing on it needs to state the amount proposition very quickly, and call to action needs to be simple, easy and memorable.” Some ways this can be done include sending Snapchats to report flash sales, distribute promo codes and give clients quick inside looks at the company behind the curtains, Sisakhti said. But don’t just stick to photos — videos also make very productive promotional tools, especially when time is limited. “Snapchat marketing is a really innovative way to reach your target market through memorable videos,” Sisakhti said. “The videos can be done by your company or by your clients to promote your brand for you.” Whichever strategy you use, what’s crucially important is making sure you have a very specific and targeted message, Sisakhti emphasized.  
  1. Get personal
If there’s anything businesses need to understand about how clients use Snapchat, it’s that Snapchat is supposed to be fun. Don’t be afraid to show identity, tell your business’s story and make clients feel special with your Snapchats. “Snapchat is all about one-on-one interplay, making it much more personal and exclusive than Facebook, Instagram, Pinterest, Twitter, etc.,” said Gayane Margaryan, online communications collaborate at the African Wildlife Foundation. Margaryan suggests playing off the individuality aspect to humanize your business and personally use with customers in the following ways:
  • Exclusive sales and events.Tell your valuable customers about special sales or events, maybe even going so far as to hold insider events just for these people. For example, a Snapchat invite-only tasting or tour of a brewery, a sale at a boutique, an opening, etc.
  • Share promotions with your valued customers.For example, one froyo business had a great giveaway where they had clients snap a photo of themselves enjoying the shop’s froyo. As a reward, members received a discount code right back via a Snapchat.
  • Preview new products.For example, if you’re a restaurant you can view a new dish you’re working on. If you own a clothing store, show them clothing that your store is about to put onto the shelf. You can even give clients the opportunity to order or try new items before others can.
  • Offer a behind-the-scenes look at your business.Snapchat can be a really beneficial way to showcase behind-the-scenes footage via video or photo by granting your customers to get a sneak peek into your production process if it’s exceptionally interesting, daily insights into life at your business, bringing your clients closer to your business and making them feel a part of the process.
“Exclusivity and one-on-one communication is the key to Snapchat,” Margaryan said. “Ensure that you’re able to provide this when you begin to take part on this platform. As with any social media platform, you want to be providing your followers with an exclusive experience. Take your clients inside your brand, make them feel more connected and valuable, and grow their loyalty.”

4 Productive Ways to Use Snapchat for Your Business

  1. Know your audience
Snapchat marketing isn’t for everyone. The platform is essentially used by younger generations — a third of 18- to 24-year-olds use Snapchat — making it an effective marketing channel only if your business provides to younger customers. “Snapchat can be a productive marketing tool for businesses targeting a younger clientele,” said Ken Wisnefski, founder and CEO of Internet marketing company. Businesses can promote particular products, offer discounts and use the Snapchat Stories feature to entice younger audiences to engage in their brand, he added. Because of this, however, Snapchat isn’t worth your time or money if younger generations aren’t your target customers — at least not right now. “For marketers providing to an older demographic, Snapchat isn’t going to provide them with the return on investment to make it helpful,” Wisnefski said. “Of course, there was once a time when Facebook was viewed as a platform for younger people, and that is surely no longer the case.”