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Predictions for the Shape of Content Marketing In 2020

Predictions for the Shape of Content Marketing In 2020

You’re right, and 2017 is shaping up to be a big year for content marketing, but as fast as technology develops, it still takes a few years for trends to really take form. Google Glass seemed like a big deal at the time—until it wasn’t, and smart watches never grew to become the market dominators they were once forecasted to be.

At the same time, I remember seeing the flurry of posts calling for the death of SEO at the arrival of the Panda and Penguin updates, which played a major role in shaping SEO (but never came close to killing it).

So rather than taking a stab at the immediate repercussions and developments that may tweak your content marketing strategy this year, I want to look further into the future, where these trends and technologies will have had more time to manifest, so you can prepare for the bigger disruptions to come:

Augmented reality interactions

Predictions for the Shape of Content Marketing In 2020

Augmented reality had a big year in 2016, with Oculus Rift, Pokemon Go, and the announcement of Snapchat Spectacles (among other tech developments). But it’s still not popular or widespread enough for it to be categorized as a viable medium for conte

nt marketing. But now, all doubts about the technology’s future have been squashed, and brands will be racing to be among the first to leverage this new medium for their own purposes, whether that’s interactive advertising or new experiences for in-person customers.

A reshaping of SEO.

Predictions for the Shape of Content Marketing In 2020

Unless you’ve been centering your business on an Amazon store or a similar eCommerce platform, most of your SEO efforts revolve around your website. This seems both intuitive and obvious; search engine results pages (SERPs) are basically giant lists of web pages, so the more visibility you get there, the better. However, we’re starting to see different kinds of entries in SERPs, and less exposure for websites in general. Knowledge Graph entries and rich answers are replacing traditional site entries, apps (including streaming app content) are rising in relevance, and of course, our digital assistants are parroting answers to us, eliminating the need to review an SERP. As these trends develop, users will still rely on search, but they’ll use it in entirely new ways—and the importance of website-specific optimization will begin to decline in favor of things like app SEO and optimization for rich answers.

Live video dominance.

Predictions for the Shape of Content Marketing In 2020

Live video’s popularity isn’t exactly a secret, but there’s one thing holding it back from being a dominant form of content on the web: participation. Live videos, when available, attract a lot of user attention, but not enough brands have jumped on the trend. Part of this is due to the amount of planning necessary for a “successful” feed, and mobile data plans and Wi-Fi reliability may also enter into the equation. But by 2020, my guess is live video will stabilize as an available means of communication, and we’ll see it in higher demand and in more places—including search results.

A native advertising surge.

People hate advertisements. They’re tired of being bombarded with ad messages, they don’t like the idea of being persuaded, and they resent the big businesses that are trying to take their money. That’s why native advertising, which I view as a hybrid of traditional advertising and content marketing, is likely to constitute the majority of ad revenue online by 2020. Even traditional forms of advertising will work harder to “blend in” with the type of content that users expect to see in a given medium.

Content length extremes.

Currently, there’s a wide range of different-length content that can become popular. Short, medium, and long posts all have advantages and disadvantages, with long posts attracting more links, and short posts spreading faster and requiring less investment. By 2020, I imagine we’ll see more polarization toward content extremes; people who want deep, long content will want the deepest, longest content they can find, while anyone who wants a fast read will only consume content in bite-sized chunks. This will force most content marketers to rethink their direction, optimizing for one style over the other.

Higher social value.

We’ll also see a spike in the social value associated with the content we produce and share. Authorship is currently important, and influencer marketing yields fantastic results, but as corporate distrust grows and internet accessibility widens, it’s going to be even more important to know—personally—who you’re getting your content from. Individual personalities are going to make or break brands, and the value of a post can increase exponentially based on who writes or shares it.

Personal device interactions.

Predictions for the Shape of Content Marketing In 2020

Voice search has exploded in popularity over the past five years or so, mostly because algorithms became good enough to actually understand what we’re saying. But we’re now starting to interact with our devices in new and uncharted ways; we’re having real, back-and-forth conversations with them, eliminating the need for screen-based or type-based interactions. By 2020, I believe this will give rise to new types of content that aren’t screen-based; podcasts are an interesting start, but in the future, more conversational, interactive forms of content will be in demand.

Though some of these predictions are speculative, the majority of them are end-game visions of trends that have already begun. If you have a good rhythm, it’s a good idea to maintain it; there’s no use scrapping your strategy and rebuilding from scratch for concepts that are only now coming into fruition.

Still, it pays to think ahead; the most successful content marketers tend to be the ones who beat their competitors to market, so there’s definitely a value in early adoption.

 

 

 

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Lies that SEO agencies tell

Lies that SEO agencies tell
With the advancement in technology, came the internet which turned out to play a significant role in the word of business.As such every business today is looking to own website and use it as a mode of marketing, hence the all-important issue of SEO. Web owners have been using SEO as a method to manipulate rankings in search engines. Some agencies in SEO even used black hat tricks to gain and keep clients until the major players in the search engine discovered and banned them. Even with digitalization and the search engines upgrading their algorithms, some agencies are still stuck in the old way of doing things simply because they don’t wish to lose their clients and with this the still employ the old hat tricks.In the world today, the SEO field is more sophisticated, as agencies are now using long-term measures such as exceptional content provision as opposed to short term tricks that were applied before.

 

These short term tricks include:
-A single strategy can work for every site

Lies that SEO agencies tell

Some agencies claim to have packaged strategy that works for everyone and every business. Even in a case of two clients with the same business, there is always a likelihood that their likes and wants will differ, this is regarding the target audience, clients, the content just to mention a few. This, in turn, means that the two SEO for the two sites is going to be different; hence there is no particular package of strategies that will cater for everyone.
More is better
Some agencies let the clients believe that they can use one strategy more to fill their site with content without considering the quality of the content.In SEO quality is way more important that quantity. Having content of quantity will get the site better results in due time. The only content of high quality is needed on the site. This also applies in posting blog posts and inbound links

-Guaranteed success

Lies that SEO agencies tell

Clients who employ SEO agencies always expect to see some progress after the project as such; some agents rush to assure their clients of results way above what can be achieved in a short period in this case an agency may assure their client of being ranked top within no time.As clients will always want to see the value for the money invested in the campaign, they get skeptical.Just like every other thing, so it takes timSo the agency needs to put everything to their client in white and black and make the client understand that the campaign may take the time to realize the desired results. Yes, the client may have goals to achieve , competitors and challenges, budget and many other things to deal with, but they shouldn’t give a time frame so shouldn’t the agency assure clients of the top spot on the search engine.It takes time, how long, nobody can tell.

-There is only one route for one to succeed

Lies that SEO agencies tell

 

 

 

 

 

 

Some agencies may specialize in a single SEO part and ignore the others that exist.In doing so, they lie to their clients that there is only one way for an SEO strategy to succeed.this is a form of a black hat trick which with the search engines upgrading their algorithms, such agencies risk banishment.instead they are to focus on most if not all parts of the SEO to be ranked higher.SEO is wide and complex for any particular agency to narrow it down to a single strategy.

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How do I rank high to get more views for my youtube video

To have get more views to yout youtube video (which might be targeting irrelevant topics or subjects), find the actual words and phrases (keywords) people use to find content like yours on YouTube. You need to use both free tools (like Keyword Tool and YouTube Trends) and paid tools (VideoCents and vidIQ, for instance), to get insights into what people are trying to search on YouTube.

The paid tools give a little more data, but their true value comes from providing a sense of how hard it truly is to rank for specific terms.

Maximize Video Watch Time

rank high to get more views

Watch time is a significant metric for YouTube’s search ranking. YouTube suggests those video to users which may have longer watch time, not to anyone who has higher views. If you’re creating videos that people are watching & spending additional time on, after that YouTube will recommend those videos to new users often. Watch time is a significant metric for YouTube’s search ranking. YouTube suggests those videos to users which may have longer watch time, not to anyone who has higher views. If you’re making videos that people are watching & spending additional time on YouTube to watch more contents after that YouTube will recommend those videos to new users often.

Why it is Important to be Consistent with Your Content Creation?

Why it is Important to be Consistent on youtube

It establishes credibility:

Should you be regularly releasing high-top quality, informative content material, you will begin to become regarded as a thought innovator and build influence inside your industry. You cannot underestimate the value of this sort of respect from readers.

It boosts your SEO:

Among those aforementioned long-term benefits consistent content advertising/marketing is way better Search Engine Optimization (SEO). Search engine of a significant value really worth on the frequency with that you publish latest, high-quality content. This might make a weblog an especially pivotal SEO tool. The higher your site climbs in search rankings, the even more visibility you have and the more new business you are likely to get.

Why you should Keep Your Content Consistent?

be consistant with what you provide to your audience

First we must be certain you set up to create for success. We would like your followers to understand when to anticipate refreshing, new articles from you. This means you’re more likely to create an application for your followers, various like a Tv series, and you’re essentially likely to stay to it. If you can’t spend on posting videos more regularly than once weekly, than pick one night that you will stick to-no subject matter what-no excuses.

Your YouTube channel is similar to your own personal Tv Network. If you want to build up your Network’s pursuing, at least you have to consider accountability and invest in providing content material to your viewers on a single day weekly. It’s really no not the same as your favourite tv set show. Your viewers have to know when exactly to tune in.

Although some Youtuber’s also invest in a specific time on a particular day, studies have demonstrated that basically having a particular day will do to appease folks tuning in on the internet. It’s not essential but if you discover it’s something your viewers enjoys or it helps continue to keep you in collection, then DO IT!

Conclusion

As with any platform you publish on, you’ll only get out of YouTube what you put into it. The steps above might seem like a lot of work, but the results make it a sound investment of your time.

As with any platform you publish on, you’ll only get out of YouTube what you placed into it. The measures above might appear like a large amount of work, but the effects produce it a sound purchase of your time.

Go to your YouTube Analytics now and see how many views youre currently getting from search. You can do this by clicking Creator Studio > Analytics > Traffic Source sand look for the stats for YouTube Search.