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Internet Entrepreneurship: First Step, Getting Started

First steps: choosing the business

When I was thinking about starting an internet business there were
a few things that were must have requirements.

The first one was that I needed to be able to get the business to profitability for less than $1600. In practice each site has cost more than that when you figure in the marketing costs needed to get it off the ground quickly. The silk tie retailing site was set up for less than $300 but when you factor in marketing spend, then I have spent almost $800 per month on marketing, mostly Google Adwords and Overture. It is only after month three that I have got close to breaking even. Anyway, near enough and if you are more patient and make less costly mistakes than me then you should be able to do it for less.

Secondly. The business had to need as little manual work as possible. I am after a business that I can start working part time and as am a management consultant and sell my time by the hour, for me time really is money. I am also not keen on hiring people if I can avoid it. The internet has the potential to offer some really virtual businesses and I wanted to use this.

For this reason as well as start-up costs this means that I do not want to stock or handle any products. I do a lot of supply chain consulting work so it was obvious to me that I could have a business that used other companies to buy, store and deliver the products. The easiest way to do this is by using dropshipping. Dropshippers are wholesalers that ship individual customer orders direct to your customers.

I am after a business that I can start working part time and as am a management consultant and sell my time by the hour, for me time really is money. I am also not keen on hiring people if I can avoid it. The internet has the potential to offer some really virtual businesses and I wanted to use this. For this reason as well as start-up costs this means that I do not want to stock or handle any products. I do a lot of supply chain consulting work so it was obvious to me that I could have a business that used other companies to buy, store and deliver the products. The easiest way to do this is by using dropshipping. Dropshippers are wholesalers that ship individual customer orders direct to your customers.

There is a lot of information on dropshipping online, however it has to be said that there are some terrible dropshipping companies where prices are too high or products too common to successful. Typical of these is Select which charges a fee to join, but once you join you find that the prices are often higher than they are being sold for on eBay and are widely sold with lots of competition. It is very hard to make good money from these sort of dropshippers. There are however some good companies out there with niche products where achievable margins are good.

The third requirement was that the business needed to have the potential to generate at least $1k per month in profit. That way with a few web businesses it could become my full time job. I decided that I was not trying to start the next Amazon, instead I was after a good profitable niche. Something not too competitive and with no house-hold names as competitors. This means that I have not gone into electronics even though it is the area I know the best, it is a very competitive market online and were competition includes Amazon and Dixons. To be successful in electronics you either need to find a niche not served by the big boys or spend serious money to get established and get good Amazon Reviews.

then started searching for business ideas. I read the get rich quick newsletters, internet marketing newsletters, internet business forums and drop shipping websites. I searched for dropship suppliers then when I found a product that I thought might be promising, did a search for it and checked out the competition. If after that it still looked interesting then I did a keyword search on Google AdWords to find out how many clicks I could get and at what cost.

While doing this I came across some sites selling ready-made business websites. Essentially they provide a shop template, a catalogue and a supplier of stock and off you go. These sell for between ú50 ($80) and ú500 ($800). I wasted a fair bit of money with a couple of false starts. I bid on a lingerie web business template on eBay with a starting price of ú99; my wife was a lingerie merchandiser for Marks & Spencers and so I thought she could help, then I saw a gadgets website from the same people and thought I would get that and see if I could find a gadgets niche and bid for that too. Trouble was I then did some more research and found that lingerie was very competitive online and that the supplier I would be getting had a limited selection of very tarty undies at rather high prices. I also found that the gadget supplier was the Select and as I have already said they are overpriced. I then found the tie web business and decided this was a better niche where margins really are 60% and bought that one from UK who have been very good. Unfortunately no one else bid on the two on eBay and I ended up winning them although I no longer wanted them. $300 wasted. Oops. So do your homework carefully before buying; look carefully at the sample sites and try and find some clues to the suppliers, check the competition out and make sure the margins are high enough.

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Making Sense of Internet Marketing for your business profile

The key components of an Internet marketing program include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Placement, Affiliate Marketing and Viral/Social Marketing.  The goal of all of these is to increase a website traffic (number of people who visit) however each uses a different tactic to meet this goal.  An effective Internet marketing program leverages a mix of these components to maximize their value at a particular point in the overall program.

Search Engine Optimization (SEO) is an attempt to increase your website ranking in organic (non-paid) search results in Google, Yahoo! and other search engines.  Search engines use complex, proprietary algorithms to determine how a page ranks.  In general higher ranking is achieved by optimizing the actual website content to increase its relevancy to certain search words (keywords).  Additionally, SEO attempts to increase the website perceived authority by acquiring quality links to your website from other complementary sites (back links).  Finally higher ranking websites are highly visible to search engines meaning most or all of their web pages are indexed by the search engines.

Many aspects of a complete SEO effort can be outsourced, but some aspects are more effective when controlled by those most familiar with the product or service.   SEO generally has a longer-term ROI than other Internet marketing methods because a websiteÆs authority is generally built over time.  It is important to know that SEO is never truly finished.  Competition and buyer preferences change and evolve over time, therefore, the authority of a website changes and must be re-evaluated routinely.

Effectiveness of a SEO program is measured in terms of search result rank, search engine saturation and overall visibility.  Result rank is determined by how high a website appears in organic results.  Saturation is an indication of how much of a website is indexed by search engines and overall visibility shows how many references are found for a website.

Search Engine Marketing (SEM) essentially is a shortcut to increased search result rankings.  By sponsoring links in search engine results, advertisers can ensure that relevant links are displayed along with search results whenever certain keywords are searched for.  These are generally displayed above or in a separate column beside organic results.  In these pay per click (PPC) programs advertisers bid to determine ranking and only pay when links are actually clicked by a visitor.

SEM can be, and probably is best, outsourced.  Experienced SEM practitioners can maximize the results of a pay-per-click program by increasing the quality of website visitors.  Additionally, knowledge of the bidding process and keyword selection can significantly reduce the amount paid per click-through over time.

SEM has the shortest term ROI as resulting traffic is immediate and measurable.  The ability to tightly control expenses, all the way down to cost per click, makes the expense very predictable.  Negatively, there is little if any residual value effect of SEM beyond potential relationships with new buyers.  SEM is predominately a point in time exercise, although it can be very effective during a campaign.

Paid Placement is similar to traditional print or media advertising.   Advertisers pay a fee to have their add is played on a website or alongside search engine results.  Ads are often banners that include a marketing message that entices viewers to click the ad and be transferred to the advertiser website.  Paid placement also includes sponsored links on content pages, paid reviews or pop-up ads that appear before or on top of a content page.

Paid placement can include SEM tactics, but here the sponsored links appear on content websites rather than search engine results pages.  Placement is based on relevancy of selected keywords and the displaying website content.  The advertiser has limited control over where ads appear.  Ads on content sites generally rank higher for lower bids than on search engine results.

Direct placement of ads on specific content sites is generally based on a set fee or per million impressions (displays).  Direct placement allows an advertiser to specify specific website, durations and potentially exact placement on a page.  This is most effective if a product or service would appeal to visitors of a specific website.  For instance, Dell might place an ad on a computer buying guide website.

Purchase and management of direct placement ads can be outsourced, although it requires less expertise and oversight than SEM.

Affiliate Marketing allows website owners to resell products or services for a percentage or set fee commission.  Commissions may be paid for sales, leads or even website visit referrals.  Almost all major retail stores support affiliate marketing programs and generally use a third party service to manage the relationship with affiliates.  While affiliate marketing allows a product or service provider to extend its marketing capability it is still responsible for all aspects of distribution.

Affiliate marketing can be outsourced in part or whole.  Generally the affiliate marketer selects an affiliate management provider to handle acquiring and managing new affiliates.

Although not an absolute, Affiliate marketing tends to be most utilized by product or service providers who have a wide range of products to offer.  This increases the likelihood that content site owners are going to assign valuable screen space to a product.  Alternatively the provider may offer higher incentive commissions or target very specific content sites.

Friends holding up thought bubbles with social media concept icons

Viral/Social Marketing is similar to traditional word of mouth advertising although done through websites.  Marketers attempt create buzz about their products by leveraging social networks, emails, blogs, videos or other venues that allow viewers to easily spread the word. This form of Internet marketing is often associated with the term Web 2.0 because it tends to leverage more user driven venues and content rather than commercial content sites.

Viral/Social Internet marketing, much like SEO is an ongoing effort and similarly it is possible to outsource all or some efforts in this area.  Development of complex marketing campaigns would likely be outsourced to a marketing firm specializing in leveraging the Internet, however, smaller campaigns and the tactical aspects could be handled internally or by your SEO/SEM partner.

In closing, an effective Internet marketing program will leverage some or all of these components in a complementary way.  Each component brings visitors to a website through its own unique tactics, timeframe and cost.  If planned and managed properly, each component can be utilized by the next one to create even greater value.  A successful Internet marketing plan will consider the short-term, long-term and budgetary goals of the product or service provider, deploying the components that met those goals.

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Is Branding a Legitimate Internet Marketing Strategy?

Internet marketing is all about hard results, not generic concepts
of branding. Still, there are ways to go about branding your product or service
on the net without spending a fortune.

Branding refers to the vague notion of creating an identity for a product, service or name with consumers. The classic example, of course, is Coca Cola. Being first on the scene, the company has been able to create such a strong name brand that most people use the word coke instead of soda when ordering. This is true even when they prefer Pepsi. In the world of marketing, we all bow before the marketing team that accomplished this branding. The Internet, however, is a different beast. That same marketing team would be crushed if they went after a similar strategy on the net.

The Internet is so large that branding is an expensive and
difficult goal unless you are the first major presence in a niche. Sites like EBay
and Amazon were the first major money players in their fields, giving them a
huge advantage over subsequent competitors. Unless you are coming to a field
with a lot of money and no current dominant site, your branding efforts are
going to meet with failure or limited success at best. If you want to stick
with it, the only cost effective and ultimately successful strategy is to
pursue a width search engine optimization campaign.

Search engine optimization is simply an effort to get pages on your site ranked high in search results on the three big search engines Google, Yahoo and MSN. To establish your brand, the best Internet marketing strategy is to identify every single phrase your prospects use to find services or products in your business area. You then build optimized pages for every single phrase and get them ranked.

This strategy has two benefits. First, it will produce free traffic to your site. If you build 200 pages and each gets 50 visitors a day, your site will receive 10,000 visitors a day. The second benefit is your brand becomes established. Regardless of what the prospect searches for, they keep seeing your site. This creates both recognition and credibility with the prospect as they tend to equate high rankings with quality. As they visit your site over and over, they will also become readily familiar with your unique selling position as presented on the site.

If you want to establish a brand, avoid wasting your money on
banners and such unless you are in a niche that isnt dominated by any single
site. Instead, use the width search engine optimization tactic to establish
your site and pick up free traffic.

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Predictions for the Shape of Content Marketing In 2020

Predictions for the Shape of Content Marketing In 2020

You’re right, and 2017 is shaping up to be a big year for content marketing, but as fast as technology develops, it still takes a few years for trends to really take form. Google Glass seemed like a big deal at the time—until it wasn’t, and smart watches never grew to become the market dominators they were once forecasted to be. At the same time, I remember seeing the flurry of posts calling for the death of SEO at the arrival of the Panda and Penguin updates, which played a major role in shaping SEO (but never came close to killing it). So rather than taking a stab at the immediate repercussions and developments that may tweak your content marketing strategy this year, I want to look further into the future, where these trends and technologies will have had more time to manifest, so you can prepare for the bigger disruptions to come:

Augmented reality interactions

Predictions for the Shape of Content Marketing In 2020

Augmented reality had a big year in 2016, with Oculus Rift, Pokemon Go, and the announcement of Snapchat Spectacles (among other tech developments). But it’s still not popular or widespread enough for it to be categorized as a viable medium for conte nt marketing. But now, all doubts about the technology’s future have been squashed, and brands will be racing to be among the first to leverage this new medium for their own purposes, whether that’s interactive advertising or new experiences for in-person customers.

A reshaping of SEO.

Predictions for the Shape of Content Marketing In 2020

Unless you’ve been centering your business on an Amazon store or a similar eCommerce platform, most of your SEO efforts revolve around your website. This seems both intuitive and obvious; search engine results pages (SERPs) are basically giant lists of web pages, so the more visibility you get there, the better. However, we’re starting to see different kinds of entries in SERPs, and less exposure for websites in general. Knowledge Graph entries and rich answers are replacing traditional site entries, apps (including streaming app content) are rising in relevance, and of course, our digital assistants are parroting answers to us, eliminating the need to review an SERP. As these trends develop, users will still rely on search, but they’ll use it in entirely new ways—and the importance of website-specific optimization will begin to decline in favor of things like app SEO and optimization for rich answers.

Live video dominance.

Predictions for the Shape of Content Marketing In 2020

Live video’s popularity isn’t exactly a secret, but there’s one thing holding it back from being a dominant form of content on the web: participation. Live videos, when available, attract a lot of user attention, but not enough brands have jumped on the trend. Part of this is due to the amount of planning necessary for a “successful” feed, and mobile data plans and Wi-Fi reliability may also enter into the equation. But by 2020, my guess is live video will stabilize as an available means of communication, and we’ll see it in higher demand and in more places—including search results.

A native advertising surge.

People hate advertisements. They’re tired of being bombarded with ad messages, they don’t like the idea of being persuaded, and they resent the big businesses that are trying to take their money. That’s why native advertising, which I view as a hybrid of traditional advertising and content marketing, is likely to constitute the majority of ad revenue online by 2020. Even traditional forms of advertising will work harder to “blend in” with the type of content that users expect to see in a given medium.

Content length extremes.

Currently, there’s a wide range of different-length content that can become popular. Short, medium, and long posts all have advantages and disadvantages, with long posts attracting more links, and short posts spreading faster and requiring less investment. By 2020, I imagine we’ll see more polarization toward content extremes; people who want deep, long content will want the deepest, longest content they can find, while anyone who wants a fast read will only consume content in bite-sized chunks. This will force most content marketers to rethink their direction, optimizing for one style over the other.

Higher social value.

We’ll also see a spike in the social value associated with the content we produce and share. Authorship is currently important, and influencer marketing yields fantastic results, but as corporate distrust grows and internet accessibility widens, it’s going to be even more important to know—personally—who you’re getting your content from. Individual personalities are going to make or break brands, and the value of a post can increase exponentially based on who writes or shares it.

Personal device interactions.

Predictions for the Shape of Content Marketing In 2020

Voice search has exploded in popularity over the past five years or so, mostly because algorithms became good enough to actually understand what we’re saying. But we’re now starting to interact with our devices in new and uncharted ways; we’re having real, back-and-forth conversations with them, eliminating the need for screen-based or type-based interactions. By 2020, I believe this will give rise to new types of content that aren’t screen-based; podcasts are an interesting start, but in the future, more conversational, interactive forms of content will be in demand. Though some of these predictions are speculative, the majority of them are end-game visions of trends that have already begun. If you have a good rhythm, it’s a good idea to maintain it; there’s no use scrapping your strategy and rebuilding from scratch for concepts that are only now coming into fruition. Still, it pays to think ahead; the most successful content marketers tend to be the ones who beat their competitors to market, so there’s definitely a value in early adoption.      
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Lies that SEO agencies tell

Lies that SEO agencies tell
With the advancement in technology, came the internet which turned out to play a significant role in the word of business.As such every business today is looking to own website and use it as a mode of marketing, hence the all-important issue of SEO. Web owners have been using SEO as a method to manipulate rankings in search engines. Some agencies in SEO even used black hat tricks to gain and keep clients until the major players in the search engine discovered and banned them. Even with digitalization and the search engines upgrading their algorithms, some agencies are still stuck in the old way of doing things simply because they don’t wish to lose their clients and with this the still employ the old hat tricks.In the world today, the SEO field is more sophisticated, as agencies are now using long-term measures such as exceptional content provision as opposed to short term tricks that were applied before.

 

These short term tricks include:
-A single strategy can work for every site

Lies that SEO agencies tell

Some agencies claim to have packaged strategy that works for everyone and every business. Even in a case of two clients with the same business, there is always a likelihood that their likes and wants will differ, this is regarding the target audience, clients, the content just to mention a few. This, in turn, means that the two SEO for the two sites is going to be different; hence there is no particular package of strategies that will cater for everyone.
More is better
Some agencies let the clients believe that they can use one strategy more to fill their site with content without considering the quality of the content.In SEO quality is way more important that quantity. Having content of quantity will get the site better results in due time. The only content of high quality is needed on the site. This also applies in posting blog posts and inbound links

-Guaranteed success

Lies that SEO agencies tell

Clients who employ SEO agencies always expect to see some progress after the project as such; some agents rush to assure their clients of results way above what can be achieved in a short period in this case an agency may assure their client of being ranked top within no time.As clients will always want to see the value for the money invested in the campaign, they get skeptical.Just like every other thing, so it takes timSo the agency needs to put everything to their client in white and black and make the client understand that the campaign may take the time to realize the desired results. Yes, the client may have goals to achieve , competitors and challenges, budget and many other things to deal with, but they shouldn’t give a time frame so shouldn’t the agency assure clients of the top spot on the search engine.It takes time, how long, nobody can tell.

-There is only one route for one to succeed

Lies that SEO agencies tell

 

 

 

 

 

 

Some agencies may specialize in a single SEO part and ignore the others that exist.In doing so, they lie to their clients that there is only one way for an SEO strategy to succeed.this is a form of a black hat trick which with the search engines upgrading their algorithms, such agencies risk banishment.instead they are to focus on most if not all parts of the SEO to be ranked higher.SEO is wide and complex for any particular agency to narrow it down to a single strategy.

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How do I rank high to get more views for my youtube video

To have get more views to yout youtube video (which might be targeting irrelevant topics or subjects), find the actual words and phrases (keywords) people use to find content like yours on YouTube. You need to use both free tools (like Keyword Tool and YouTube Trends) and paid tools (VideoCents and vidIQ, for instance), to get insights into what people are trying to search on YouTube.

The paid tools give a little more data, but their true value comes from providing a sense of how hard it truly is to rank for specific terms.

Maximize Video Watch Time

rank high to get more views

Watch time is a significant metric for YouTube’s search ranking. YouTube suggests those video to users which may have longer watch time, not to anyone who has higher views. If you’re creating videos that people are watching & spending additional time on, after that YouTube will recommend those videos to new users often. Watch time is a significant metric for YouTube’s search ranking. YouTube suggests those videos to users which may have longer watch time, not to anyone who has higher views. If you’re making videos that people are watching & spending additional time on YouTube to watch more contents after that YouTube will recommend those videos to new users often.

Why it is Important to be Consistent with Your Content Creation?

Why it is Important to be Consistent on youtube

It establishes credibility:

Should you be regularly releasing high-top quality, informative content material, you will begin to become regarded as a thought innovator and build influence inside your industry. You cannot underestimate the value of this sort of respect from readers.

It boosts your SEO:

Among those aforementioned long-term benefits consistent content advertising/marketing is way better Search Engine Optimization (SEO). Search engine of a significant value really worth on the frequency with that you publish latest, high-quality content. This might make a weblog an especially pivotal SEO tool. The higher your site climbs in search rankings, the even more visibility you have and the more new business you are likely to get.

Why you should Keep Your Content Consistent?

be consistant with what you provide to your audience

First we must be certain you set up to create for success. We would like your followers to understand when to anticipate refreshing, new articles from you. This means you’re more likely to create an application for your followers, various like a Tv series, and you’re essentially likely to stay to it. If you can’t spend on posting videos more regularly than once weekly, than pick one night that you will stick to-no subject matter what-no excuses.

Your YouTube channel is similar to your own personal Tv Network. If you want to build up your Network’s pursuing, at least you have to consider accountability and invest in providing content material to your viewers on a single day weekly. It’s really no not the same as your favourite tv set show. Your viewers have to know when exactly to tune in.

Although some Youtuber’s also invest in a specific time on a particular day, studies have demonstrated that basically having a particular day will do to appease folks tuning in on the internet. It’s not essential but if you discover it’s something your viewers enjoys or it helps continue to keep you in collection, then DO IT!

Conclusion

As with any platform you publish on, you’ll only get out of YouTube what you put into it. The steps above might seem like a lot of work, but the results make it a sound investment of your time.

As with any platform you publish on, you’ll only get out of YouTube what you placed into it. The measures above might appear like a large amount of work, but the effects produce it a sound purchase of your time.

Go to your YouTube Analytics now and see how many views youre currently getting from search. You can do this by clicking Creator Studio > Analytics > Traffic Source sand look for the stats for YouTube Search.