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Predictions for the Shape of Content Marketing In 2020

Predictions for the Shape of Content Marketing In 2020

You’re right, and 2017 is shaping up to be a big year for content marketing, but as fast as technology develops, it still takes a few years for trends to really take form. Google Glass seemed like a big deal at the time—until it wasn’t, and smart watches never grew to become the market dominators they were once forecasted to be.

At the same time, I remember seeing the flurry of posts calling for the death of SEO at the arrival of the Panda and Penguin updates, which played a major role in shaping SEO (but never came close to killing it).

So rather than taking a stab at the immediate repercussions and developments that may tweak your content marketing strategy this year, I want to look further into the future, where these trends and technologies will have had more time to manifest, so you can prepare for the bigger disruptions to come:

Augmented reality interactions

Predictions for the Shape of Content Marketing In 2020

Augmented reality had a big year in 2016, with Oculus Rift, Pokemon Go, and the announcement of Snapchat Spectacles (among other tech developments). But it’s still not popular or widespread enough for it to be categorized as a viable medium for conte

nt marketing. But now, all doubts about the technology’s future have been squashed, and brands will be racing to be among the first to leverage this new medium for their own purposes, whether that’s interactive advertising or new experiences for in-person customers.

A reshaping of SEO.

Predictions for the Shape of Content Marketing In 2020

Unless you’ve been centering your business on an Amazon store or a similar eCommerce platform, most of your SEO efforts revolve around your website. This seems both intuitive and obvious; search engine results pages (SERPs) are basically giant lists of web pages, so the more visibility you get there, the better. However, we’re starting to see different kinds of entries in SERPs, and less exposure for websites in general. Knowledge Graph entries and rich answers are replacing traditional site entries, apps (including streaming app content) are rising in relevance, and of course, our digital assistants are parroting answers to us, eliminating the need to review an SERP. As these trends develop, users will still rely on search, but they’ll use it in entirely new ways—and the importance of website-specific optimization will begin to decline in favor of things like app SEO and optimization for rich answers.

Live video dominance.

Predictions for the Shape of Content Marketing In 2020

Live video’s popularity isn’t exactly a secret, but there’s one thing holding it back from being a dominant form of content on the web: participation. Live videos, when available, attract a lot of user attention, but not enough brands have jumped on the trend. Part of this is due to the amount of planning necessary for a “successful” feed, and mobile data plans and Wi-Fi reliability may also enter into the equation. But by 2020, my guess is live video will stabilize as an available means of communication, and we’ll see it in higher demand and in more places—including search results.

A native advertising surge.

People hate advertisements. They’re tired of being bombarded with ad messages, they don’t like the idea of being persuaded, and they resent the big businesses that are trying to take their money. That’s why native advertising, which I view as a hybrid of traditional advertising and content marketing, is likely to constitute the majority of ad revenue online by 2020. Even traditional forms of advertising will work harder to “blend in” with the type of content that users expect to see in a given medium.

Content length extremes.

Currently, there’s a wide range of different-length content that can become popular. Short, medium, and long posts all have advantages and disadvantages, with long posts attracting more links, and short posts spreading faster and requiring less investment. By 2020, I imagine we’ll see more polarization toward content extremes; people who want deep, long content will want the deepest, longest content they can find, while anyone who wants a fast read will only consume content in bite-sized chunks. This will force most content marketers to rethink their direction, optimizing for one style over the other.

Higher social value.

We’ll also see a spike in the social value associated with the content we produce and share. Authorship is currently important, and influencer marketing yields fantastic results, but as corporate distrust grows and internet accessibility widens, it’s going to be even more important to know—personally—who you’re getting your content from. Individual personalities are going to make or break brands, and the value of a post can increase exponentially based on who writes or shares it.

Personal device interactions.

Predictions for the Shape of Content Marketing In 2020

Voice search has exploded in popularity over the past five years or so, mostly because algorithms became good enough to actually understand what we’re saying. But we’re now starting to interact with our devices in new and uncharted ways; we’re having real, back-and-forth conversations with them, eliminating the need for screen-based or type-based interactions. By 2020, I believe this will give rise to new types of content that aren’t screen-based; podcasts are an interesting start, but in the future, more conversational, interactive forms of content will be in demand.

Though some of these predictions are speculative, the majority of them are end-game visions of trends that have already begun. If you have a good rhythm, it’s a good idea to maintain it; there’s no use scrapping your strategy and rebuilding from scratch for concepts that are only now coming into fruition.

Still, it pays to think ahead; the most successful content marketers tend to be the ones who beat their competitors to market, so there’s definitely a value in early adoption.

 

 

 

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Social media is constantly changing | Influencer marketing is evolving

Social media is constantly changing | Influencer marketing is evolving

Social media is constantly changing | Influencer marketing is evolving

It’s no longer just a place for your family and friends to share old and humiliating photos of you every Thursday.

As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and it’s surely necessary for your survival.

But that alone won’t automatically make you successful. You also need to stay up to date with the latest marketing trends and apply them to your business.

Today, marketing and social media go hand in hand. As we near the midway point of 2018, taken the time to identify the top social trends of the year to date.

Analyzed data from previous years determines what trends saw a steady incline. Plus, even though the year isn’t over yet, I was able to see which new developments were the most prominent in these early months.

It’s predicted that these trends will continue in the coming year. It’s important for you and your brand to stay on top of things right now.

 

Influencer marketing is evolving

Social media is constantly changing | Influencer marketing is evolving

Influencer marketing is not a new concept either. But the way that it’s being used on social media channels is certainly changing in 2018.

More specifically, companies are starting to partner with micro influencers to increase their credibility.

What exactly is a micro influencer? They are people on social media channels who have a strong following but don’t have a celebrity status.

While there is no precise threshold, micro influencers typically have anywhere between 1,000 and 90,000 followers. Once we start to reach the hundreds of thousands of follower’s line, we are entering macro influencer territory. And anything higher than a macro influencer is considered to be a celebrity. For instance we can consider examples from the following platforms:

SoundCloud Marketing

Social media is constantly changing | Influencer marketing is evolving

 

Importance of a SoundCloud Promotion

While SoundCloud does have a massive monthly following at 175 million users, it still doesn’t stack up against Facebook’s 2.23 billion, Youtube’s 1.8 billion, and Twitter’s 300 million monthly followers.

Your SoundCloud listeners are tweeting and liking other artists on other social channels. If you’re not effectively promoting your music, you’re handing the spotlight to someone else.

Social media gives you the chance to really brand yourself and expand upon your music in a way that your fans can further connect with you. Social media is also a low cost and efficient way to get your music in front of millions of people.

Increase in SoundCloud Plays 

Social media is constantly changing | Influencer marketing is evolving

Give your music a massive boost with free SoundCloud plays. We have the know-how that will help you to draw the attention of many listeners and other artists.

Music on SoundCloud gets ranked in the charts list formed on its popularity, genre, and usage of track tags. Your song or mix will increase by rank when your music is being reposted, liked, commented on and listened to.

Knowing this makes it more fascinating to use our services. Soundcloud HQ is the most devoted, experienced and transparent provider out there.

Going the extra mile is something we always do. Get free SoundCloud plays to try our services and experience why we are the most trusted!

The Advantages of  SoundCloud plays

The benefit from boosting your Soundcloud plays are huge!
Having more plays than other artists will certainly attract more listening’s.

It’s like a snowball effect, as more and more people get to see your music in their feed.
Free SoundCloud Plays is a great way to increase your track quickly.

you also want to take a look at 8 Most Common Mistakes Made By Artists on SoundCloud
If you are looking for other ways to maximize your exposure on SoundCloud without the help of others.

YOUTUBE VIEWS

Social media is constantly changing | Influencer marketing is evolving

WHAT HAPPENS AFTER YOU BUY YOUTUBE VIEWS

This service will get you the viewer’s required to make you popular among your target audience. With rapid growth in traffic, your video rises higher and higher in YouTube’s search results (and on Google, too). And because your recognition is judged by how many people watched your video, you will appear (and actually become) more popular.

 

This speedy rise in recognition feeds off of itself … it pushes you higher and higher in the search results … it stimulates social conversations online … more people share and link to you, and so on. Very large initial exposure like this often leads to a ripple effect… a VIRAL EXPLOSION that creates a mind of its own. Get ready because it happens fast.

Those you see as your competitors today, become outdated as you blow past them in the blink of an eye. And it all comes with RESPECT from your colleagues, competitors, and fans. This service has been known to be the rocket fuel behind numerous careers.

 

DOES BUYING YOUTUBE VIEWS WORK?

Short answer is: yes, it does. When you cautiously choose the right company, you will be able get as many views as you want. But you need to be careful. Remember to always get in touch with the company you’re about to buy from.

 Real Instagram Followers

Social media is constantly changing | Influencer marketing is evolving

Instagram is one of the largest social media networks in the world today. If you are trying to connect with your audience, grow your business or simply increase your recognition, Instagram should be one of the first social networks you target with your marketing plan. However, it is not always easy to get the results you wish for. After all, so you want to buy real Instagram followers in South Africa, it is a huge network, enjoying massive popularity especially in South Africa.

 

South Africa has a significant base of Instagram users. In fact, some statistics state that over 45 million Instagram users are from South Africa. Therefore, if you want to attract community in South Africa to your business, you should seriously consider creating a profile on Instagram.

 

Why Buy Real Followers On Instagram?

There are actually many companies that allow you to gain followers on Instagram. However, there is no guarantee that you will get real followers on Instagram. More importantly, make sure that you get real followers on Instagram. After all, what good it is if you do not get active followers which engage in your profile. Flexible packages on gain Instagram followers so that you can choose something that suits your budget and needs buy Instagram followers.

 

Make sure you follow all the right platforms to grow your business profile or personal account on the socials and make to improve your marketing for a speedy promotion.