We’ve seen that social media marketing has been playing a vital role for all sizes of businesses over the years.
Even you’re running a big company or a freshly opened startup, you always need to have new goals and target to guide your social media marketing strategy further.
Creating a strong online presence across diverse social media channels is a productive way to reach your target audience, integrate with them in the best way and lower your marketing costs as well.
You might already create a few social company profiles to advance your brand. However, what really matter is, which exclusive content forms you’re using to position your brand or service and what are the additional method you choose to attract your potential clients in order to get liked by them and get shared on their online network.
1) Take advantage of your Blog!
Blogging is an effective way to enhance your social media efforts. For starters, if you share your blog posts in status updates, you’ll have a high chance of bringing people back to your website. In addition, you can demonstrate your company’s knowledge in your industry and increase brand exposure by sharing your content to a relevant and targeted audience.
Blogging is also a great platform for mentioning other people, businesses, and apps, which will surely lead to them to share your content and mention you as well. Remember to include social sharing buttons on your blog to inspire readers to share it effortlessly on their social media of choice.
2) Repurpose Old Content
Repurposing content is not only a big way to save time but also very productive for expanding your reach, if done in the right way. Think about it, regularly creating content for the same group of readers is not going to help you expand your audience significantly. What IS necessary, is getting your already beneficial content to reach MORE people.
One of the keys to social media marketing is focusing on: High Quality Content + Multiple Formats + Wide Online circulation. Some experts actually approve spending 20% of your time creating content and 80% of your time distributing it.
Wondering how? For starters, try choosing out key elements from your previous content, and reposting them with a link back to the authentic article. In addition to re-sharing your quality content on Facebook, Twitter, etc. you should also try modify your content in a number of different ways. For example, change your articles optically and reshare them on platforms like Slideshare. Make infographics or quotes out your material and share them on sites like Instagram. Or even use your old content to create pdf reports, or an email/newsletter series. You can also try making Youtube videos and introduce Webinars. The idea is to get your ideas on as many dinstictive platforms as possible with the hopes of captivate new users who find your content valuable.
3) Save time with photo editing tools
Images are extremely crucial for social media marketing. Consider this, articles with images get 94% more total views. Nevertheless, as you probably know from experience, creating and editing images can end up taking more time than you wanted. Well, you’re in luck!
4) Attract users’ attention with Infographics
Users love infographics because they explain facts clearly, concisely, and quickly. This resource is incredible, and the people at Slideshare with Column Five, explain it really well, through an infographic, obviously
Be sure to include your business’ watermark so that your work is credited and your brand gains popularity as the infographic gets shared across the web. You can also have it linked back to your site to boost more traffic to! If you aren’t skilful in design, or just don’t have that much time to spend on them.
5) Incorporate Audio into your content
Marketing and communication are greatly visual based these days, that’s why incorporating audio into your marketing method is a great way to stand out and link with your audience on a personal level. Sound affects our bodies, thoughts, and actions and has a various ways of reaching people distinguish to media that appeals to other senses.
Here are some ways that you can contain audio in your social media marketing method: First of all, Twitter lets you audio-tweet beyond the 140 character limit, so start taking advantage of that. Or, you could try recording client testimonials, greeting visitors with an audio message from the CEO, recording blog posts for those who prefer Podcasts, when quoting someone contain their actual audio quote, or even play appealing background music on your site to keep users there longer (Be careful here! Sound can also have a negative effect, so make sure disabling all audio is an option).
All of these are great ideas for breaking through today’s visual clutter and giving your brand a personal touch.
6) Use Content Calendars for Social Media
Are you carrying out your social media marketing strategy as effortlessly as possible? Working with Content Calendars for Social Media are extremely helpful when it comes to arrange all of the content you want to generate and publish. They allow you to get forward on work and start scheduling your posts ahead of time. Another advantage of organizing your content in this way is that you can incorporate evaluations of your previous posts’ performance to help you plan your promotional campaigns with greater efficiency.