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Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

You settle for your passion: You love makeup and making others look their best. Awesome! Here are three platforms to digitally market yourself as a freelance makeup artist to help you advance a steady audience and be successful doing what you love via Facebook, Instagram and a website.

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Facebook

Most of my makeup artist friends swear by their Facebook pages when it comes to advance their business.

  • Be sure to use a creative cover photo. Make a collage of your work with a free photo editing website or create an image with your logo and contact details. Make sure it’s sized to fit Facebook’s cover photo range so it isn’t blurry.
  • Upload a custom profile image. My personal favourite is a photo of you doing makeup on a model, but a crisp, clear image of one of your completed customer also works. Refrain from using your logo here – it’s so tiny.
  • Fill out as much of the “About” section as possible. The more details, the better — especially if you don’t have your website up yet. Contain all services you provide — from bridal to makeup lessons — and phone/email. Including your personal bioalso helps make customers feel confident in who you are and why they should choose you.
  • Share posts If you only feel comfortable posting once a week, make sure you do it on the same day and time. Firmness works with Facebook’s algorithm. You may have to play around with the day/time that works best for your followers, but ultimately you’ll find a time that accumulate the most engagement. Stick with it. You don’t always have to share images of your own work; share beneficial beauty-related articles or others’ work that you adore and ask questions. This helps build community and keeps your page seen on others’ newsfeeds.
  • Take about 15 minutes three days a week to engage and commenton other compatible pages, and don’t be afraid to pay $5 to $10 per month on sponsored/boosted posts/pages. Unfortunately, this is where Facebook has gained, and even $3 will take you a lot farther than $0.

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Instagram

After Facebook, the next place to be is on Instagram.

  • Use a favourite photo of a client or yourself as your profile imageand acknowledge making your account name your freelance business name.
  • In the bio section, state where you are located and what you dealing in, then include your email and website or Facebook page in the URL section.
  • Write your bioin iPhone Notes or a Word document to format/align it the way you want (cantered, bullet points, emoji’s, etc.) and then copy and paste it into Instagram.
  • Make sure your photos are taken in normal light. Pose your model outside or near a window when possible. My favourite editing tools include brightness, contrast, highlights and shadows. Avert filters.
  • Follow any and all relevant accountsin the beauty industry: fellow MUAs, pro team MUAs, celebrity MUAs, beauty schools, brands, stores, bloggers, industry experts (wedding venues, etc.).
  • Search hashtagsto find other related accounts and comment/follow for about 15 minutes a day. The longer you spend engaging, the more commitment you’ll receive!
  • Post regularly.The most successful accounts post daily — if not two to three times a day (and once or twice on weekends). Build up to this. Use the same client in your photos at different angles for more post options. Get a close-up of an eye look or lipstick you’re trying. Share your favourite products and most selling.
  • Tag your photoswith the brands you’ve used and put any hashtags in a different comment. You don’t want to appear spammy in the photo description. Spam away in the first comment!

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Website

As social media continues to take over the digital marketing landscape, websites are becoming less vigorous (which makes things easier). We have social media and other client service platforms to promote for us. However, it’s still important to have some sort of home base.

  • Have these four pages at the top for easy navigation: About (your photo and bio), Gallery, Services (as a former/recent bride … please put a “prices tag starting at …” line) and Contact.
  • As you build up your profile, you may want to add a “Featured” pageto include media/press coverage where your work has been published (wedding/beauty magazines, events, shows, etc.).
  • It would be wise to abstract your galleryinto sub-categories like Bridal, Before/After, Senior Portraits, Beauty/Commercial, Editorial and Headshots to make it easy for your customers.
  • Be mobile/tablet receptive.
  • Update your websiteonce a month with new photos, features or tweaks to your bio.

 

Create short informational bits of content that princely relate to your vision as a professional makeup artist and post regularly, preferably on your own website. You can choose to focus on an exact area of makeup application, which will allow you to be seen as someone who really knows what they’re talking about on any given topic. Or you can choose to focus on makeup artistry in general, which will allow you to discuss anything that’s presently going on and thus super exciting in the makeup world.

Because Instagram and Pinterest use images and pictures, these platforms are exceedingly recommended to be used for those who visit an online makeup school. What better way for you to show everyone your professional makeup portfolio? And you can easily develop a large number of different categories, which allows you to be very organized and thus be seen as someone who’s an expert.

  • Bonus Tip:
  • Website: Your website is your online status where somebody can find you 24/7 and you can always be there for your clients. Your website can attract new business by using a lot of marketing methods.
  • For makeup artists, it is very crucial to have website as they can show case their work and market effectively to attract new customers.
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How to start up a YouTube Channel!

How to start up a YouTube Channel!

How to start up a YouTube Channel!

how to start up your YouTube channel! People make three big mistakes on YouTube. First, many feel like they need a high-end production team and fancy equipment. Tim says you can grow a very successful channel with basic equipment.

 

Your smartphone may be sufficient, depending on the type of content you want to make, the audience you want to reach, and the image you want to present for your brand. Start with what you have, and possibly invest in a lens for your camera and an external microphone to clip into your phone.

Sometimes, a full production studio works against you, because the people have a different content focus and expect higher quality. YouTube viewers, on the other hand, are very forgiving of a shaky handcam if the value of the content is high.

Second, people don’t pay enough attention to the titles and thumbnails of their videos. Most of your YouTube traffic will come from related videos, suggested by YouTube, when users are viewing other content; an enticing title and thumbnail drive those clicks.

Channel Strategy

How to start up a YouTube Channel!

how to start up your YouTube channel? It’s important to know your target audience and be clear on the value you’re proposing to deliver to them.

Before people will consume your content, they want to know if it’s for them and why they should care about it. To hook your viewers in the opening of your videos, address your target audience by pitching the value of the video, do some quick branding, and introduce yourself. Then deliver the value.

How to Customize Your Channel

why you should start up a YouTube channel, Think of setting up your channel like you’re opening a restaurant. You need to get the mood lighting right, put systems in place to serve customers well, and order all of the tables and chairs. After you open for business, you invite people to come in. Hopefully, they’ll have a good experience and come back to your restaurant.

The same thing is true for YouTube. You want to set it up so once people discover your channel, they’ll stay, watch videos, subscribe, and become part of your community.

Start with the header image at the top of your channel. most people don’t realize it, but if you look at your YouTube Analytics under Subscribers, you’ll see that the majority of people subscribe by clicking the red Subscribe button underneath the header image, as opposed to the Subscribe button underneath every video. Tim shares that for every person who hits Subscribe under one of his videos, he has seen as many as 400 subscribers from the front of the channel.

In your header image, try to communicate your value to your target audience as visually as possible.While you can put text on your image, most people just glance at it and move on.A good example is Sorted Food, which does a good job with their channel trailer, header image, and channel setup.

Trailers communicate your value proposition in more detail (in about 30 to 45 seconds). Quickly hook people at the beginning with a greeting, and then pitch your value and offer a few examples. End with a strong call to action to subscribe.

Getting Subscribers

How to start up a YouTube Channel!

There are a few big ways to get subscribers.

One way is through collaboration with channel owners who already have existing audiences that might relate to your topic. You need to think “Where is my audience and who else has them?” For example, if you have an energy drink, don’t collaborate only with energy drink channels. Consider reaching out to health and fitness people, or gamers for that matter. To collaborate, you can simply get together with someone and make a video. Or make a video that highlights your partner on your channel while they make a video that highlights you on their channel; promoting each other to your respective audiences.

The takeaway is that you want to intentionally build relationships with other creators who share your audience.your number-one traffic source for new subscribers will likely be from related videos. People will click on a video, even if they’ve never heard of you, as long as the title and thumbnail pitch value to them. As a result, you get watch-time (the length of time people spend watching your videos), and then those videos begin to rank well, which means they’re shown to others.

To really grow an audience,you need to do four things. First, deliver good value to viewers. Second, do it consistently. Third, ask people to subscribe. And fourth, tell viewers why they should subscribe. The fourth is important because active YouTube viewers get requests to subscribe all the time.

Does having subscribers make a difference for future views? if you’re trying to earn AdSense revenue, Google doesn’t pay you for the number of subscribers. They pay you for the number of interactions that your viewers have with ads on your content.(10,000 VIEWS MINIMUM TO JUST SIGN UP)