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5 Valid Reasons Why Artists struggle with social media, and how they could succeed

You’ve heard it before, but it bears repeating: social
media is here to stay! It is changing the way the art world works and how
people are buying art.

Perhaps you’re aware of the opportunity, and you’re giving
it your best effort. You log into Facebook and share your latest work. You
tweet every other day. But, it hasn’t been giving you the results you expected.
You get discouraged. You do even less with social media. Does this sound
familiar? 

Here are some common reasons that artists struggle with
social media and how to overcome them:

1. “I Don’t Know What to Write”

You probably think authors and poets have it easy when it
comes to social media. They always know what to say, right? That may be true,
but visual artists actually have the advantage. In recent years, led by the
popularity of Pinterest, social media has been trending away from words towards
images. According to new Twitter data, tweets with images are 35% more likely
to be shared than text-only tweets. And Pinterest and Instagram were designed
to be visual platforms.

So, don’t worry about what you say. Instead, give fans and
consumers a glimpse into your world. Share a work in progress or a picture of
you in your studio. Snap a shot of your new supplies, or simply share an image
that inspires you. It may seem trite, but your fans will enjoy getting a peek
into your creative process.

2. “I Don’t Have Time”

We understand that you’d rather be creating than worrying about posting on social media at certain times of day. Luckily, there are a number of free and easy-to-use tools out there that make this task much simpler. Buffer and Hootsuite are both popular options, allowing you to auto-schedule posts and shorten links. That way you can take care of an entire week of posts (across all your social media platforms) in one sitting.

If you’re looking for a way to fill your feed with
interesting articles and inspiration from other artists, try out Feedly.
This platform lets you subscribe to your favorite blogs and magazines (Art Biz
Blog, ARTnews, Artist Daily, etc.), read all their most recent posts in one
spot, and easily share articles on your Twitter and Facebook feeds right from
there.

3. “I Don’t See Returns”

When you first build a social presence, it’s likely going to be small.  It’s easy to be discouraged by those small numbers and feel that you’re not making an impact, or that your effort is not seeing rewards. Don’t give up just yet! When it comes to social media, quality is more important than quantity. It’s okay if you only have 50 Facebook page likes on your Facebook page if those 50 people are actively engaged and sharing your content. In fact, that’s better than having 500 people who ignore your posts! Focus on the followers you do have and give them content they will enjoy. When they share your work, it’s not just those 50 people seeing your talent; it’s their friends, and the friends of their friends.

Over time, if growth just isn’t happening, it isn’t you.
Your target audience might not hang out on the social media platform that
you’re currently using. Take some time to think about who you are trying to
reach, and then dig around to find out where these people hang out online.
Design your social media strategy backwards with your audience and goal in
mind, and select the right platform based on that goal.

4. “I’ll Just Post and Be Done with It”

Social media is called “social” for a reason. If you just
throw up a post and never engage with your users or the post again, it’s like
walking into a party and standing alone in the corner. What’s the point? Think
of it this way; social media is a way to have a conversation with your
customers and fans. If you aren’t participating in conversations or reaching
out to other people, you’re not doing it right!

Here are a few strategies: If someone posts a comment on
your blog or Facebook, make sure you reply within 24 hours. Even a simple
“Thanks!” will go a long way in terms of engagement, because it makes people
feel good to know that you’re reading their posts and that there is a real
person behind the page. A great way to spark a conversation is to pose a
question on Facebook. Ask people to name a new piece of art that you created or
ask what they think of a show at a local gallery or museum.

5. “I Don’t Understand It”

Do you ever feel like there’s a new social network to learn
every few months when you haven’t gotten a handle on the first one? Social
media can be frustrating and ineffective if you don’t know what you should be
doing on that platform. Know that you aren’t alone in this! Don’t be afraid to
ask for help. Ask a friend or first-born child if they can show you around a
Facebook page. Chances are they’ll know enough to make you comfortable and
maybe even show you a trick or two. If you’ve exhausted your personal network
and still feel unsure of what you’re doing, there’s plenty of great content out
there to guide you through it. Here are a few places to start:

Ultimately know that you aren’t going to do anything with
one post that will ruin your entire career. This is a low-stakes, high-reward
activity that can be career-changing!

You don’t have to do it all, either!
Develop a strong social strategy by checking out “Which Social Media
Channel is Right for Your Art Business?”

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Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

You settle for your passion: You love makeup and making others look their best. Awesome! Here are three platforms to digitally market yourself as a freelance makeup artist to help you advance a steady audience and be successful doing what you love via Facebook, Instagram and a website.

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Facebook Most of my makeup artist friends swear by their Facebook pages when it comes to advance their business.
  • Be sure to use a creative cover photo. Make a collage of your work with a free photo editing website or create an image with your logo and contact details. Make sure it’s sized to fit Facebook’s cover photo range so it isn’t blurry.
  • Upload a custom profile image. My personal favourite is a photo of you doing makeup on a model, but a crisp, clear image of one of your completed customer also works. Refrain from using your logo here – it’s so tiny.
  • Fill out as much of the “About” section as possible. The more details, the better — especially if you don’t have your website up yet. Contain all services you provide — from bridal to makeup lessons — and phone/email. Including your personal bioalso helps make customers feel confident in who you are and why they should choose you.
  • Share posts If you only feel comfortable posting once a week, make sure you do it on the same day and time. Firmness works with Facebook’s algorithm. You may have to play around with the day/time that works best for your followers, but ultimately you’ll find a time that accumulate the most engagement. Stick with it. You don’t always have to share images of your own work; share beneficial beauty-related articles or others’ work that you adore and ask questions. This helps build community and keeps your page seen on others’ newsfeeds.
  • Take about 15 minutes three days a week to engage and commenton other compatible pages, and don’t be afraid to pay $5 to $10 per month on sponsored/boosted posts/pages. Unfortunately, this is where Facebook has gained, and even $3 will take you a lot farther than $0.

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Instagram After Facebook, the next place to be is on Instagram.
  • Use a favourite photo of a client or yourself as your profile imageand acknowledge making your account name your freelance business name.
  • In the bio section, state where you are located and what you dealing in, then include your email and website or Facebook page in the URL section.
  • Write your bioin iPhone Notes or a Word document to format/align it the way you want (cantered, bullet points, emoji’s, etc.) and then copy and paste it into Instagram.
  • Make sure your photos are taken in normal light. Pose your model outside or near a window when possible. My favourite editing tools include brightness, contrast, highlights and shadows. Avert filters.
  • Follow any and all relevant accountsin the beauty industry: fellow MUAs, pro team MUAs, celebrity MUAs, beauty schools, brands, stores, bloggers, industry experts (wedding venues, etc.).
  • Search hashtagsto find other related accounts and comment/follow for about 15 minutes a day. The longer you spend engaging, the more commitment you’ll receive!
  • Post regularly.The most successful accounts post daily — if not two to three times a day (and once or twice on weekends). Build up to this. Use the same client in your photos at different angles for more post options. Get a close-up of an eye look or lipstick you’re trying. Share your favourite products and most selling.
  • Tag your photoswith the brands you’ve used and put any hashtags in a different comment. You don’t want to appear spammy in the photo description. Spam away in the first comment!

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Website As social media continues to take over the digital marketing landscape, websites are becoming less vigorous (which makes things easier). We have social media and other client service platforms to promote for us. However, it’s still important to have some sort of home base.
  • Have these four pages at the top for easy navigation: About (your photo and bio), Gallery, Services (as a former/recent bride … please put a “prices tag starting at …” line) and Contact.
  • As you build up your profile, you may want to add a “Featured” pageto include media/press coverage where your work has been published (wedding/beauty magazines, events, shows, etc.).
  • It would be wise to abstract your galleryinto sub-categories like Bridal, Before/After, Senior Portraits, Beauty/Commercial, Editorial and Headshots to make it easy for your customers.
  • Be mobile/tablet receptive.
  • Update your websiteonce a month with new photos, features or tweaks to your bio.
  Create short informational bits of content that princely relate to your vision as a professional makeup artist and post regularly, preferably on your own website. You can choose to focus on an exact area of makeup application, which will allow you to be seen as someone who really knows what they’re talking about on any given topic. Or you can choose to focus on makeup artistry in general, which will allow you to discuss anything that’s presently going on and thus super exciting in the makeup world. Because Instagram and Pinterest use images and pictures, these platforms are exceedingly recommended to be used for those who visit an online makeup school. What better way for you to show everyone your professional makeup portfolio? And you can easily develop a large number of different categories, which allows you to be very organized and thus be seen as someone who’s an expert.
  • Bonus Tip:
  • Website: Your website is your online status where somebody can find you 24/7 and you can always be there for your clients. Your website can attract new business by using a lot of marketing methods.
  • For makeup artists, it is very crucial to have website as they can show case their work and market effectively to attract new customers.
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Why you must use YouTube for Advertising

Why you must use YouTube for Advertising?

Why you must use YouTube for Advertising

Why you must use YouTube for Advertising? A list of reasons why you must use YouTube for advertising ,YouTube ads are a little-known mysterious among advertisers. We tell you why it’s worth trying out, and tips on how to get started.

You can network on a deeper level with a video

One of the great things about YouTube is that you can share more of yourself with people. When people see your face and hear your voice, they tend to feel linked.

Perhaps like someone, you’re not quite at the place where you want to show your face on a video. If that defines you, give screencast videos a try. Technically you can do a screencast video without showing your face or letting people hear your voice, but its recommend using your voice rather than just having background music, or even worse, silence.

Why you must use YouTube for Advertising

Corporate why you must use YouTube for advertising? Most business owners are familiar with Google AdWords, Facebook advertising, Instagram advertising and more. But have you heard about the benefits of YouTube advertising?

At first peek, video advertising seems to be a branding play, but it’s much more than that: You can actually drive conversions with YouTube advertising. Not convinced? Here are three more reasons to try out YouTube advertising.

 

  • Hot Search

Really identical to Google AdWords PPC campaigns, this ad format serves up your video ad when people search in the top YouTube homepage search bar. The rate per lead for these ads are amazingly lower than what you would pay in Google AdWords.

  • Sales

In our experience, YouTube ads can generate sales for you at a rate-effective price—even better than other more intensively used channels like Facebook or the standard Google AdWords.

  • Lots of volume

YouTube is the second biggest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being watched every single day and an outstanding 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.

Tips on Building a YouTube Campaign

Cheap traffic that converts so well? You’re perhaps wondering what the catch is. Here’s the catch: it takes hour and hours to create quality videos and optimize an ad campaign that converts. But if you’re enthusiastic to make the investment, the results can be extraordinary.

Here are the key guidelines to assist you on your way to a successful YouTube ad campaign:

  • Create a YouTube Channel

Just like any success there is a first step taken, you need to create a YouTube channel before you can run any ads. Use the following steps to create your new channel in under 10 minutes:

  • Sign in Into Your YouTube Account

You’ll need to sign into YouTube before you can set up an account. And since YouTube is part of Google, you can log on with your basic personal or business Google account.

  • Go to All My Channels Page

Go to your account settings. You’ll get it by clicking on your channel tab in the top right corner of YouTube. Click the Settings tab. Under “Account settings,” and click Overview.

OUR YOUTUBE SERVICES

VIEWS | SHARES | DISLIKES | SUBSCRIBERS | PACKAGE | COMMENTS  COMMENTS LIKES

 

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How to Get More YouTube Video Views and gain more subscribers

You are probably one of the millions of people who want to know how to get more YouTube views for their videos. Many people want to know about it and are still trying to learn about it.
If you are one of these people, then, you came to the right place to look. With lots of ways to get more YouTube views, here are only some of the tips about the means to get more views on YouTube for your videos.
Make videos that are out-of-the-box.

get More YouTube Views

Make sure that you create videos that will effectively catch the attention of the people whom you intend to watch your videos or your target audience. Include the most catchy topics or the most relevant keywords to your videos. This way, you can guarantee that your videos will get your targeted views or traffic.
Remember that YouTube has a built-in tool which the website use for checking keywords that used in videos. So be meticulous in checking all the descriptions, thumbnails, meta tags, tags, and titles you will include to your videos. Make sure that they are not violating the Youtube’s Terms of Rights and Responsibilities. This way, you will not be putting your YouTube account at risk of being terminated by YouTube.
Keep in mind that if your YouTube account gets terminated, this means that you can no longer upload your videos to the website. By being terminated, you are being banned on YouTube. If this happens, you will lose your chance of getting strong viewership or high traffic from your target audience or market.
Make very short videos with clear messages.

Being concise is very crucial to creating quality, compelling videos. If you are serious about ways by which you can get more viewers on YouTube for your videos, then, apart from conceptualizing a catchy theme, you should also keep conciseness in mind. Make short-length videos that take only around 10 to 20 seconds to watch. Be sure that you can convey your point with such a very short amount of time. Viewers do not have much time to spare for watching videos, after all. So keeping it short without losing the message you intend to convey is the key to getting people to look at them.
Finally, upload your YouTube videos to Facebook.

How to Get More YouTube Video Views and gain more subscribers
As you are probably aware, Facebook users have reached more than a billion as announced by the social networking website itself in 2017. If you upload your videos to the site, you will have better chances of getting more viewers for your videos. Aside from getting a share of your target audience, you might also get to benefit from viral marketing. With this technique, all you have to do is upload your videos, and if the viewers happen to like them, then, they would more likely share your videos with their friends on Facebook or discuss your videos in person to their friends and relatives. This will, in turn, generate more views for your videos on YouTube.
Follow these simple yet effective ways to get more YouTube views, and you will see your viewership increase in no time.