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Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

You settle for your passion: You love makeup and making others look their best. Awesome! Here are three platforms to digitally market yourself as a freelance makeup artist to help you advance a steady audience and be successful doing what you love via Facebook, Instagram and a website.

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Facebook

Most of my makeup artist friends swear by their Facebook pages when it comes to advance their business.

  • Be sure to use a creative cover photo. Make a collage of your work with a free photo editing website or create an image with your logo and contact details. Make sure it’s sized to fit Facebook’s cover photo range so it isn’t blurry.
  • Upload a custom profile image. My personal favourite is a photo of you doing makeup on a model, but a crisp, clear image of one of your completed customer also works. Refrain from using your logo here – it’s so tiny.
  • Fill out as much of the “About” section as possible. The more details, the better — especially if you don’t have your website up yet. Contain all services you provide — from bridal to makeup lessons — and phone/email. Including your personal bioalso helps make customers feel confident in who you are and why they should choose you.
  • Share posts If you only feel comfortable posting once a week, make sure you do it on the same day and time. Firmness works with Facebook’s algorithm. You may have to play around with the day/time that works best for your followers, but ultimately you’ll find a time that accumulate the most engagement. Stick with it. You don’t always have to share images of your own work; share beneficial beauty-related articles or others’ work that you adore and ask questions. This helps build community and keeps your page seen on others’ newsfeeds.
  • Take about 15 minutes three days a week to engage and commenton other compatible pages, and don’t be afraid to pay $5 to $10 per month on sponsored/boosted posts/pages. Unfortunately, this is where Facebook has gained, and even $3 will take you a lot farther than $0.

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Instagram

After Facebook, the next place to be is on Instagram.

  • Use a favourite photo of a client or yourself as your profile imageand acknowledge making your account name your freelance business name.
  • In the bio section, state where you are located and what you dealing in, then include your email and website or Facebook page in the URL section.
  • Write your bioin iPhone Notes or a Word document to format/align it the way you want (cantered, bullet points, emoji’s, etc.) and then copy and paste it into Instagram.
  • Make sure your photos are taken in normal light. Pose your model outside or near a window when possible. My favourite editing tools include brightness, contrast, highlights and shadows. Avert filters.
  • Follow any and all relevant accountsin the beauty industry: fellow MUAs, pro team MUAs, celebrity MUAs, beauty schools, brands, stores, bloggers, industry experts (wedding venues, etc.).
  • Search hashtagsto find other related accounts and comment/follow for about 15 minutes a day. The longer you spend engaging, the more commitment you’ll receive!
  • Post regularly.The most successful accounts post daily — if not two to three times a day (and once or twice on weekends). Build up to this. Use the same client in your photos at different angles for more post options. Get a close-up of an eye look or lipstick you’re trying. Share your favourite products and most selling.
  • Tag your photoswith the brands you’ve used and put any hashtags in a different comment. You don’t want to appear spammy in the photo description. Spam away in the first comment!

Digital Marketing Must-Have for a Freelance Makeup Artist Needs

Website

As social media continues to take over the digital marketing landscape, websites are becoming less vigorous (which makes things easier). We have social media and other client service platforms to promote for us. However, it’s still important to have some sort of home base.

  • Have these four pages at the top for easy navigation: About (your photo and bio), Gallery, Services (as a former/recent bride … please put a “prices tag starting at …” line) and Contact.
  • As you build up your profile, you may want to add a “Featured” pageto include media/press coverage where your work has been published (wedding/beauty magazines, events, shows, etc.).
  • It would be wise to abstract your galleryinto sub-categories like Bridal, Before/After, Senior Portraits, Beauty/Commercial, Editorial and Headshots to make it easy for your customers.
  • Be mobile/tablet receptive.
  • Update your websiteonce a month with new photos, features or tweaks to your bio.

 

Create short informational bits of content that princely relate to your vision as a professional makeup artist and post regularly, preferably on your own website. You can choose to focus on an exact area of makeup application, which will allow you to be seen as someone who really knows what they’re talking about on any given topic. Or you can choose to focus on makeup artistry in general, which will allow you to discuss anything that’s presently going on and thus super exciting in the makeup world.

Because Instagram and Pinterest use images and pictures, these platforms are exceedingly recommended to be used for those who visit an online makeup school. What better way for you to show everyone your professional makeup portfolio? And you can easily develop a large number of different categories, which allows you to be very organized and thus be seen as someone who’s an expert.

  • Bonus Tip:
  • Website: Your website is your online status where somebody can find you 24/7 and you can always be there for your clients. Your website can attract new business by using a lot of marketing methods.
  • For makeup artists, it is very crucial to have website as they can show case their work and market effectively to attract new customers.
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Why you must use YouTube for Advertising

Why you must use YouTube for Advertising?

Why you must use YouTube for Advertising

Why you must use YouTube for Advertising? A list of reasons why you must use YouTube for advertising ,YouTube ads are a little-known mysterious among advertisers. We tell you why it’s worth trying out, and tips on how to get started.

You can network on a deeper level with a video

One of the great things about YouTube is that you can share more of yourself with people. When people see your face and hear your voice, they tend to feel linked.

Perhaps like someone, you’re not quite at the place where you want to show your face on a video. If that defines you, give screencast videos a try. Technically you can do a screencast video without showing your face or letting people hear your voice, but its recommend using your voice rather than just having background music, or even worse, silence.

Why you must use YouTube for Advertising

Corporate why you must use YouTube for advertising? Most business owners are familiar with Google AdWords, Facebook advertising, Instagram advertising and more. But have you heard about the benefits of YouTube advertising?

At first peek, video advertising seems to be a branding play, but it’s much more than that: You can actually drive conversions with YouTube advertising. Not convinced? Here are three more reasons to try out YouTube advertising.

 

  • Hot Search

Really identical to Google AdWords PPC campaigns, this ad format serves up your video ad when people search in the top YouTube homepage search bar. The rate per lead for these ads are amazingly lower than what you would pay in Google AdWords.

  • Sales

In our experience, YouTube ads can generate sales for you at a rate-effective price—even better than other more intensively used channels like Facebook or the standard Google AdWords.

  • Lots of volume

YouTube is the second biggest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being watched every single day and an outstanding 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.

Tips on Building a YouTube Campaign

Cheap traffic that converts so well? You’re perhaps wondering what the catch is. Here’s the catch: it takes hour and hours to create quality videos and optimize an ad campaign that converts. But if you’re enthusiastic to make the investment, the results can be extraordinary.

Here are the key guidelines to assist you on your way to a successful YouTube ad campaign:

  • Create a YouTube Channel

Just like any success there is a first step taken, you need to create a YouTube channel before you can run any ads. Use the following steps to create your new channel in under 10 minutes:

  • Sign in Into Your YouTube Account

You’ll need to sign into YouTube before you can set up an account. And since YouTube is part of Google, you can log on with your basic personal or business Google account.

  • Go to All My Channels Page

Go to your account settings. You’ll get it by clicking on your channel tab in the top right corner of YouTube. Click the Settings tab. Under “Account settings,” and click Overview.

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VIEWS | SHARES | DISLIKES | SUBSCRIBERS | PACKAGE | COMMENTS  COMMENTS LIKES

 

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How to Get More YouTube Video Views and gain more subscribers

You are probably one of the millions of people who want to know how to get more YouTube views for their videos. Many people want to know about it and are still trying to learn about it.
If you are one of these people, then, you came to the right place to look. With lots of ways to get more YouTube views, here are only some of the tips about the means to get more views on YouTube for your videos.
Make videos that are out-of-the-box.

get More YouTube Views

Make sure that you create videos that will effectively catch the attention of the people whom you intend to watch your videos or your target audience. Include the most catchy topics or the most relevant keywords to your videos. This way, you can guarantee that your videos will get your targeted views or traffic.
Remember that YouTube has a built-in tool which the website use for checking keywords that used in videos. So be meticulous in checking all the descriptions, thumbnails, meta tags, tags, and titles you will include to your videos. Make sure that they are not violating the Youtube’s Terms of Rights and Responsibilities. This way, you will not be putting your YouTube account at risk of being terminated by YouTube.
Keep in mind that if your YouTube account gets terminated, this means that you can no longer upload your videos to the website. By being terminated, you are being banned on YouTube. If this happens, you will lose your chance of getting strong viewership or high traffic from your target audience or market.
Make very short videos with clear messages.

Being concise is very crucial to creating quality, compelling videos. If you are serious about ways by which you can get more viewers on YouTube for your videos, then, apart from conceptualizing a catchy theme, you should also keep conciseness in mind. Make short-length videos that take only around 10 to 20 seconds to watch. Be sure that you can convey your point with such a very short amount of time. Viewers do not have much time to spare for watching videos, after all. So keeping it short without losing the message you intend to convey is the key to getting people to look at them.
Finally, upload your YouTube videos to Facebook.

How to Get More YouTube Video Views and gain more subscribers
As you are probably aware, Facebook users have reached more than a billion as announced by the social networking website itself in 2017. If you upload your videos to the site, you will have better chances of getting more viewers for your videos. Aside from getting a share of your target audience, you might also get to benefit from viral marketing. With this technique, all you have to do is upload your videos, and if the viewers happen to like them, then, they would more likely share your videos with their friends on Facebook or discuss your videos in person to their friends and relatives. This will, in turn, generate more views for your videos on YouTube.
Follow these simple yet effective ways to get more YouTube views, and you will see your viewership increase in no time.