Put the words INTROVERT and SOCIAL composed and what do you get? A bunch of introverts breaking out in a cold sweat. But as much as we introverts like our comfy, quiet cocoons, social media is an essential form of connection with the outside world, specially for business growth. Some find it easy to hide behind the safety of the glowing laptop screen, but if socializing via keyboard is still enough to give you anxiety, it’s time to breathe a sigh of relief, fellow introvert. These five tips will have you on your way to marketing and communicating on your terms.
I’ve been very amazed to learn that most of my business mentors, including very well-known celebrity-level entrepreneurs, self-identify as introverts. But how can that be? They are often in the public eye. They present in front of big crowds. They have many people working for them, asking their advice, compete for their attention.
Being introverted doesn’t inevitably mean you are uncomfortable around other people. For our definition here, being introverted means getting your energy from quiet spaces and calm positions, and preferring time alone – or at least needing some quiet time to compress after being with large or loud crowds.
You don’t need to become extroverted to be successful on social media. You need to be YOU. Be the best you can be. The right people will be captivating to you. And the cool thing about building relationships online is… you can take time off-line whenever the communication become too much.
Remember that *personal* does not mean *private*
Whenever I tell my shy clients that they need to be more personal on social, I directly see them stiffen. They say: “But I don’t want to share personal stuff,” but what they are really saying is, “I don’t want to share personal stuff.”
You should NOT share private information. But you do want to share your character. Share:
• your interests, hobbies, passions
• causes that you believe in
• your unique quirks
But don’t worry that you need to share personal details. You shouldn’t! Doesn’t that make you feel safer?
Create a brand for yourself
Still feel anxious about revealing too much of yourself? To make social media work for your business, you do need to post private updates as part of a broad, multifaceted marketing campaign. So how can you make this work?
Solution: Instead of posting about yourself, post about your brand.
Your private *brand* is the impression you want to evoke whenever someone sees your name or your posts. How do you want your viewers, readers, followers, and promising clients to feel when they read your updates?
Once you are clear on your brand, make sure that every update you make is in adjustment with this brand image. When you focus on supporting your followers in this way instead of focusing on yourself, posting frequently becomes so much easier.
Show, don’t tell
Some introverts are exceptional writers, and if that’s you, get as creative and poetic as you want. If not, don’t fear. Social media allows us to simply show our story. The masses are challenging visual stimulation like never before, so instead of writing it out, allow a simple picture to speak volumes. A loner’s best friend is a photo that speaks a thousand words (without us having to actually write any of them).
Interact in real life
What? Real life interactions? I know… the thought of making small talk with a big group of people might make your stomach clench, so relax. All I’m implying is to take your online relationships (one at a time) to the next level.
Social media contacts can develop into meaningful and helpful relation that have the power to push you ahead in your personal and professional life. Don’t underrate the power of stepping outside of your comfort zone to meet a contact for coffee or simply chat on the phone for a few minutes.
How to Be Successful In a Social Media Role If You Are an Introvert
You are wistful about social media, and you love the real time excitement and the fizz it provides. You have the talent and knowledge, and you want to make a career in it.
But a trifling voice doubts whether you can. Because, you are an introvert.
And social media is apparently all about extroversion and being on the outside.
Introverts vs Extroverts
Many of you reading this post may feel this way. And why not? The whole world looks to thrive around extroverts. Whether you are on social media, or in your office, you may feel that talkative and loud people overrun the world.
Introverts and Social Media are made for Each Other
You will not find any other field in marketing which is as well adapted for your personality as social media. If you are already an active user of Facebook or Twitter, you know how very easy it is too explicit your full selves on social media. If you have not yet tried it out, do so today.
You’ll find that many introverts change into extroverts online and back into introvert’s offline. This ability to switch between both sides can help you to balance the challenging aspects of social media communication as well as personal management offline.
In fact, there are many introverts who love social media for this reason and are very capable at using it. Join their group and feel the impact that your personality would make in connecting on social media platforms. Think of it as a magic wand. Imagine how powerful you feel!
What will give you influence is that the usual barriers (which you may encounter in real life situations), such as shy, awkwardness, stranger anxiety as well as hesitations in starting up or ending conversations are no longer existent on the social media platform.