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Social Media Marketing For Introverts and for Business

Social Media Marketing For Introverts

Put the words INTROVERT and SOCIAL composed and what do you get? A bunch of introverts breaking out in a cold sweat. But as much as we introverts like our comfy, quiet cocoons, social media is an essential form of connection with the outside world, specially for business growth. Some find it easy to hide behind the safety of the glowing laptop screen, but if socializing via keyboard is still enough to give you anxiety, it’s time to breathe a sigh of relief, fellow introvert. These five tips will have you on your way to marketing and communicating on your terms.

Social Media Marketing For Introverts

I’ve been very amazed to learn that most of my business mentors, including very well-known celebrity-level entrepreneurs, self-identify as introverts. But how can that be? They are often in the public eye. They present in front of big crowds. They have many people working for them, asking their advice, compete for their attention.
Being introverted doesn’t inevitably mean you are uncomfortable around other people. For our definition here, being introverted means getting your energy from quiet spaces and calm positions, and preferring time alone – or at least needing some quiet time to compress after being with large or loud crowds.
You don’t need to become extroverted to be successful on social media. You need to be YOU. Be the best you can be. The right people will be captivating to you. And the cool thing about building relationships online is… you can take time off-line whenever the communication become too much.

Social Media Marketing For Introverts

Remember that *personal* does not mean *private*

Whenever I tell my shy clients that they need to be more personal on social, I directly see them stiffen. They say: “But I don’t want to share personal stuff,” but what they are really saying is, “I don’t want to share personal stuff.”
Don’t worry!
You should NOT share private information. But you do want to share your character. Share:
• your interests, hobbies, passions
• causes that you believe in
• your unique quirks
But don’t worry that you need to share personal details. You shouldn’t! Doesn’t that make you feel safer?

Social Media Marketing For Introverts

Create a brand for yourself

Still feel anxious about revealing too much of yourself? To make social media work for your business, you do need to post private updates as part of a broad, multifaceted marketing campaign. So how can you make this work?
Solution: Instead of posting about yourself, post about your brand.
Your private *brand* is the impression you want to evoke whenever someone sees your name or your posts. How do you want your viewers, readers, followers, and promising clients to feel when they read your updates?
• Motivated?
• Optimistic?
• Inspired?
• Powerful?
• Entertained?
Once you are clear on your brand, make sure that every update you make is in adjustment with this brand image. When you focus on supporting your followers in this way instead of focusing on yourself, posting frequently becomes so much easier.

Show, don’t tell

Some introverts are exceptional writers, and if that’s you, get as creative and poetic as you want. If not, don’t fear. Social media allows us to simply show our story. The masses are challenging visual stimulation like never before, so instead of writing it out, allow a simple picture to speak volumes. A loner’s best friend is a photo that speaks a thousand words (without us having to actually write any of them).

Interact in real life

What? Real life interactions? I know… the thought of making small talk with a big group of people might make your stomach clench, so relax. All I’m implying is to take your online relationships (one at a time) to the next level.
Social media contacts can develop into meaningful and helpful relation that have the power to push you ahead in your personal and professional life. Don’t underrate the power of stepping outside of your comfort zone to meet a contact for coffee or simply chat on the phone for a few minutes.

How to Be Successful In a Social Media Role If You Are an Introvert

You are wistful about social media, and you love the real time excitement and the fizz it provides. You have the talent and knowledge, and you want to make a career in it.
But a trifling voice doubts whether you can. Because, you are an introvert.
And social media is apparently all about extroversion and being on the outside.

Social Media Marketing For Introverts

Introverts vs Extroverts

Many of you reading this post may feel this way. And why not? The whole world looks to thrive around extroverts. Whether you are on social media, or in your office, you may feel that talkative and loud people overrun the world.
Introverts and Social Media are made for Each Other
You will not find any other field in marketing which is as well adapted for your personality as social media. If you are already an active user of Facebook or Twitter, you know how very easy it is too explicit your full selves on social media. If you have not yet tried it out, do so today.

You’ll find that many introverts change into extroverts online and back into introvert’s offline. This ability to switch between both sides can help you to balance the challenging aspects of social media communication as well as personal management offline.
In fact, there are many introverts who love social media for this reason and are very capable at using it. Join their group and feel the impact that your personality would make in connecting on social media platforms. Think of it as a magic wand. Imagine how powerful you feel!
What will give you influence is that the usual barriers (which you may encounter in real life situations), such as shy, awkwardness, stranger anxiety as well as hesitations in starting up or ending conversations are no longer existent on the social media platform.

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6 Social Media Tips to Enhance Your Marketing Strategy

6 Social Media Tips to Enhance Your Marketing Strategy

We’ve seen that social media marketing has been playing a vital role for all sizes of businesses over the years.
Even you’re running a big company or a freshly opened startup, you always need to have new goals and target to guide your social media marketing strategy further.
Creating a strong online presence across diverse social media channels is a productive way to reach your target audience, integrate with them in the best way and lower your marketing costs as well.
You might already create a few social company profiles to advance your brand. However, what really matter is, which exclusive content forms you’re using to position your brand or service and what are the additional method you choose to attract your potential clients in order to get liked by them and get shared on their online network.

6 Social Media Tips to Enhance Your Marketing Strategy

1) Take advantage of your Blog!

Blogging is an effective way to enhance your social media efforts. For starters, if you share your blog posts in status updates, you’ll have a high chance of bringing people back to your website. In addition, you can demonstrate your company’s knowledge in your industry and increase brand exposure by sharing your content to a relevant and targeted audience.

Blogging is also a great platform for mentioning other people, businesses, and apps, which will surely lead to them to share your content and mention you as well. Remember to include social sharing buttons on your blog to inspire readers to share it effortlessly on their social media of choice.

2) Repurpose Old Content

Repurposing content is not only a big way to save time but also very productive for expanding your reach, if done in the right way. Think about it, regularly creating content for the same group of readers is not going to help you expand your audience significantly. What IS necessary, is getting your already beneficial content to reach MORE people.

One of the keys to social media marketing is focusing on: High Quality Content + Multiple Formats + Wide Online circulation. Some experts actually approve spending 20% of your time creating content and 80% of your time distributing it.
Wondering how? For starters, try choosing out key elements from your previous content, and reposting them with a link back to the authentic article. In addition to re-sharing your quality content on Facebook, Twitter, etc. you should also try modify your content in a number of different ways. For example, change your articles optically and reshare them on platforms like Slideshare. Make infographics or quotes out your material and share them on sites like Instagram. Or even use your old content to create pdf reports, or an email/newsletter series. You can also try making Youtube videos and introduce Webinars. The idea is to get your ideas on as many dinstictive platforms as possible with the hopes of captivate new users who find your content valuable.

3) Save time with photo editing tools

Images are extremely crucial for social media marketing. Consider this, articles with images get 94% more total views. Nevertheless, as you probably know from experience, creating and editing images can end up taking more time than you wanted. Well, you’re in luck!

6 Social Media Tips to Enhance Your Marketing Strategy

4) Attract users’ attention with Infographics

Users love infographics because they explain facts clearly, concisely, and quickly. This resource is incredible, and the people at Slideshare with Column Five, explain it really well, through an infographic, obviously
Be sure to include your business’ watermark so that your work is credited and your brand gains popularity as the infographic gets shared across the web. You can also have it linked back to your site to boost more traffic to! If you aren’t skilful in design, or just don’t have that much time to spend on them.

6 Social Media Tips to Enhance Your Marketing Strategy

5) Incorporate Audio into your content

Marketing and communication are greatly visual based these days, that’s why incorporating audio into your marketing method is a great way to stand out and link with your audience on a personal level. Sound affects our bodies, thoughts, and actions and has a various ways of reaching people distinguish to media that appeals to other senses.
Here are some ways that you can contain audio in your social media marketing method: First of all, Twitter lets you audio-tweet beyond the 140 character limit, so start taking advantage of that. Or, you could try recording client testimonials, greeting visitors with an audio message from the CEO, recording blog posts for those who prefer Podcasts, when quoting someone contain their actual audio quote, or even play appealing background music on your site to keep users there longer (Be careful here! Sound can also have a negative effect, so make sure disabling all audio is an option).
All of these are great ideas for breaking through today’s visual clutter and giving your brand a personal touch.

6) Use Content Calendars for Social Media

Are you carrying out your social media marketing strategy as effortlessly as possible? Working with Content Calendars for Social Media are extremely helpful when it comes to arrange all of the content you want to generate and publish. They allow you to get forward on work and start scheduling your posts ahead of time. Another advantage of organizing your content in this way is that you can incorporate evaluations of your previous posts’ performance to help you plan your promotional campaigns with greater efficiency.