With the advancement in technology, came the internet which turned out to play a significant role in the word of business.As such every business today is looking to own website and use it as a mode of marketing, hence the all-important issue of SEO. Web owners have been using SEO as a method to manipulate rankings in search engines. Some agencies in SEO even used black hat tricks to gain and keep clients until the major players in the search engine discovered and banned them. Even with digitalization and the search engines upgrading their algorithms, some agencies are still stuck in the old way of doing things simply because they don’t wish to lose their clients and with this the still employ the old hat tricks.In the world today, the SEO field is more sophisticated, as agencies are now using long-term measures such as exceptional content provision as opposed to short term tricks that were applied before.
These short term tricks include:
-A single strategy can work for every site
Some agencies claim to have packaged strategy that works for everyone and every business. Even in a case of two clients with the same business, there is always a likelihood that their likes and wants will differ, this is regarding the target audience, clients, the content just to mention a few. This, in turn, means that the two SEO for the two sites is going to be different; hence there is no particular package of strategies that will cater for everyone.
More is better
Some agencies let the clients believe that they can use one strategy more to fill their site with content without considering the quality of the content.In SEO quality is way more important that quantity. Having content of quantity will get the site better results in due time. The only content of high quality is needed on the site. This also applies in posting blog posts and inbound links
Clients who employ SEO agencies always expect to see some progress after the project as such; some agents rush to assure their clients of results way above what can be achieved in a short period in this case an agency may assure their client of being ranked top within no time.As clients will always want to see the value for the money invested in the campaign, they get skeptical.Just like every other thing, so it takes timSo the agency needs to put everything to their client in white and black and make the client understand that the campaign may take the time to realize the desired results. Yes, the client may have goals to achieve , competitors and challenges, budget and many other things to deal with, but they shouldn’t give a time frame so shouldn’t the agency assure clients of the top spot on the search engine.It takes time, how long, nobody can tell.
-There is only one route for one to succeed
Some agencies may specialize in a single SEO part and ignore the others that exist.In doing so, they lie to their clients that there is only one way for an SEO strategy to succeed.this is a form of a black hat trick which with the search engines upgrading their algorithms, such agencies risk banishment.instead they are to focus on most if not all parts of the SEO to be ranked higher.SEO is wide and complex for any particular agency to narrow it down to a single strategy.