You settle for your passion: You love makeup and making others look their best. Awesome! Here are three platforms to digitally market yourself as a freelance makeup artist to help you advance a steady audience and be successful doing what you love via Facebook, Instagram and a website.
Most of my makeup artist friends swear by their Facebook pages when it comes to advance their business.
- Be sure to use a creative cover photo. Make a collage of your work with a free photo editing website or create an image with your logo and contact details. Make sure it’s sized to fit Facebook’s cover photo range so it isn’t blurry.
- Upload a custom profile image. My personal favourite is a photo of you doing makeup on a model, but a crisp, clear image of one of your completed customer also works. Refrain from using your logo here – it’s so tiny.
- Fill out as much of the “About” section as possible. The more details, the better — especially if you don’t have your website up yet. Contain all services you provide — from bridal to makeup lessons — and phone/email. Including your personal bioalso helps make customers feel confident in who you are and why they should choose you.
- Share posts If you only feel comfortable posting once a week, make sure you do it on the same day and time. Firmness works with Facebook’s algorithm. You may have to play around with the day/time that works best for your followers, but ultimately you’ll find a time that accumulate the most engagement. Stick with it. You don’t always have to share images of your own work; share beneficial beauty-related articles or others’ work that you adore and ask questions. This helps build community and keeps your page seen on others’ newsfeeds.
- Take about 15 minutes three days a week to engage and commenton other compatible pages, and don’t be afraid to pay $5 to $10 per month on sponsored/boosted posts/pages. Unfortunately, this is where Facebook has gained, and even $3 will take you a lot farther than $0.
After Facebook, the next place to be is on Instagram.
- Use a favourite photo of a client or yourself as your profile imageand acknowledge making your account name your freelance business name.
- In the bio section, state where you are located and what you dealing in, then include your email and website or Facebook page in the URL section.
- Write your bioin iPhone Notes or a Word document to format/align it the way you want (cantered, bullet points, emoji’s, etc.) and then copy and paste it into Instagram.
- Make sure your photos are taken in normal light. Pose your model outside or near a window when possible. My favourite editing tools include brightness, contrast, highlights and shadows. Avert filters.
- Follow any and all relevant accountsin the beauty industry: fellow MUAs, pro team MUAs, celebrity MUAs, beauty schools, brands, stores, bloggers, industry experts (wedding venues, etc.).
- Search hashtagsto find other related accounts and comment/follow for about 15 minutes a day. The longer you spend engaging, the more commitment you’ll receive!
- Post regularly.The most successful accounts post daily — if not two to three times a day (and once or twice on weekends). Build up to this. Use the same client in your photos at different angles for more post options. Get a close-up of an eye look or lipstick you’re trying. Share your favourite products and most selling.
- Tag your photoswith the brands you’ve used and put any hashtags in a different comment. You don’t want to appear spammy in the photo description. Spam away in the first comment!
As social media continues to take over the digital marketing landscape, websites are becoming less vigorous (which makes things easier). We have social media and other client service platforms to promote for us. However, it’s still important to have some sort of home base.
- Have these four pages at the top for easy navigation: About (your photo and bio), Gallery, Services (as a former/recent bride … please put a “prices tag starting at …” line) and Contact.
- As you build up your profile, you may want to add a “Featured” pageto include media/press coverage where your work has been published (wedding/beauty magazines, events, shows, etc.).
- It would be wise to abstract your galleryinto sub-categories like Bridal, Before/After, Senior Portraits, Beauty/Commercial, Editorial and Headshots to make it easy for your customers.
- Be mobile/tablet receptive.
- Update your websiteonce a month with new photos, features or tweaks to your bio.
Create short informational bits of content that princely relate to your vision as a professional makeup artist and post regularly, preferably on your own website. You can choose to focus on an exact area of makeup application, which will allow you to be seen as someone who really knows what they’re talking about on any given topic. Or you can choose to focus on makeup artistry in general, which will allow you to discuss anything that’s presently going on and thus super exciting in the makeup world.
Because Instagram and Pinterest use images and pictures, these platforms are exceedingly recommended to be used for those who visit an online makeup school. What better way for you to show everyone your professional makeup portfolio? And you can easily develop a large number of different categories, which allows you to be very organized and thus be seen as someone who’s an expert.
- Bonus Tip:
- Website: Your website is your online status where somebody can find you 24/7 and you can always be there for your clients. Your website can attract new business by using a lot of marketing methods.
- For makeup artists, it is very crucial to have website as they can show case their work and market effectively to attract new customers.