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Internet Entrepreneurship: First Step, Getting Started

First steps: choosing the business

When I was thinking about starting an internet business there were
a few things that were must have requirements.

The first one was that I needed to be able to get the business to profitability for less than $1600. In practice each site has cost more than that when you figure in the marketing costs needed to get it off the ground quickly. The silk tie retailing site was set up for less than $300 but when you factor in marketing spend, then I have spent almost $800 per month on marketing, mostly Google Adwords and Overture. It is only after month three that I have got close to breaking even. Anyway, near enough and if you are more patient and make less costly mistakes than me then you should be able to do it for less.

Secondly. The business had to need as little manual work as possible. I am after a business that I can start working part time and as am a management consultant and sell my time by the hour, for me time really is money. I am also not keen on hiring people if I can avoid it. The internet has the potential to offer some really virtual businesses and I wanted to use this.

For this reason as well as start-up costs this means that I do not want to stock or handle any products. I do a lot of supply chain consulting work so it was obvious to me that I could have a business that used other companies to buy, store and deliver the products. The easiest way to do this is by using dropshipping. Dropshippers are wholesalers that ship individual customer orders direct to your customers.

I am after a business that I can start working part time and as am a management consultant and sell my time by the hour, for me time really is money. I am also not keen on hiring people if I can avoid it. The internet has the potential to offer some really virtual businesses and I wanted to use this. For this reason as well as start-up costs this means that I do not want to stock or handle any products. I do a lot of supply chain consulting work so it was obvious to me that I could have a business that used other companies to buy, store and deliver the products. The easiest way to do this is by using dropshipping. Dropshippers are wholesalers that ship individual customer orders direct to your customers.

There is a lot of information on dropshipping online, however it has to be said that there are some terrible dropshipping companies where prices are too high or products too common to successful. Typical of these is Select which charges a fee to join, but once you join you find that the prices are often higher than they are being sold for on eBay and are widely sold with lots of competition. It is very hard to make good money from these sort of dropshippers. There are however some good companies out there with niche products where achievable margins are good.

The third requirement was that the business needed to have the potential to generate at least $1k per month in profit. That way with a few web businesses it could become my full time job. I decided that I was not trying to start the next Amazon, instead I was after a good profitable niche. Something not too competitive and with no house-hold names as competitors. This means that I have not gone into electronics even though it is the area I know the best, it is a very competitive market online and were competition includes Amazon and Dixons. To be successful in electronics you either need to find a niche not served by the big boys or spend serious money to get established and get good Amazon Reviews.

then started searching for business ideas. I read the get rich quick newsletters, internet marketing newsletters, internet business forums and drop shipping websites. I searched for dropship suppliers then when I found a product that I thought might be promising, did a search for it and checked out the competition. If after that it still looked interesting then I did a keyword search on Google AdWords to find out how many clicks I could get and at what cost.

While doing this I came across some sites selling ready-made business websites. Essentially they provide a shop template, a catalogue and a supplier of stock and off you go. These sell for between ú50 ($80) and ú500 ($800). I wasted a fair bit of money with a couple of false starts. I bid on a lingerie web business template on eBay with a starting price of ú99; my wife was a lingerie merchandiser for Marks & Spencers and so I thought she could help, then I saw a gadgets website from the same people and thought I would get that and see if I could find a gadgets niche and bid for that too. Trouble was I then did some more research and found that lingerie was very competitive online and that the supplier I would be getting had a limited selection of very tarty undies at rather high prices. I also found that the gadget supplier was the Select and as I have already said they are overpriced. I then found the tie web business and decided this was a better niche where margins really are 60% and bought that one from UK who have been very good. Unfortunately no one else bid on the two on eBay and I ended up winning them although I no longer wanted them. $300 wasted. Oops. So do your homework carefully before buying; look carefully at the sample sites and try and find some clues to the suppliers, check the competition out and make sure the margins are high enough.

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Link Building Strategies That Work

There are a number of ideas about what are the best ways to promote a website and about the best ways to attract more visitors to a website. In my opinion, it is important to start up a link building campaign to increase the number of websites which have a link to your site on their site. This is one proven method which has been successful in achieving high rankings for many different sites, however there are some important factors to keep in mind when attempting to build up this link network.

If you have a new site and are desperate to achieve top rankings on the top search engines such as Google, think again. Most of these search engines will probably not give your new site a high ranking until it has become established. This is where the age of the domain is important. You cannot in reality expect to be placed in a higher search position than a site which has been around for eight years and which has been building up links, during this period. This is where patience is required, you should see your site as something which is going to be online for a long time and hopefully in time, some of the other sites that you are competing with will have dropped out etc.

This is the same attitude that should be applied when building up the number of backward links pointing to your site. Going from only a few, to a few thousand in a short space of time may not be the best idea. Regular increases are in my opinion the way to go and quality is just as important as quantity. Decide the ways in which you are planning to obtain your backward links and try to ensure that you obtain roughly the same amount each month, where possible of course. Over a long period of time this strategy is sure to pay dividends and your search engine position should steadily improve. You will then have an authority site, which all new sites will be aspiring to compete with. Like many areas of life we do not really want to wait for our success and want immediate rewards, such as high rankings. On some search engines this may be possible but on most it will require hard work and this type of patience.

The links that you obtain should where possible be from sites which are in a similar industry or subject matter, to your own site. This is a lot easier said than done however. If your site is very well written, optimized and of use to a large number of people, you may well receive links on other sites without the need to request the link. This is of course exactly what you want and is why it is important to spend time thinking of how your site is written and presented.

A good way of obtaining a link to your site is to write a reference or testimonial to owners of other sites with which you have had dealings with. Offer to write them this testimonial which of course will be of great benefit to them, on the understanding that they will include a link back to your site at the bottom.

I personally concentrate on obtaining one-way links as I believe these to have the most value. One way I do this is by writing articles such as the one you are reading. There are a great number of benefits of writing articles which can be read at most of the article directories. I would certainly recommend it to other people who are thinking of starting up a link building campaign.

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Making Sense of Internet Marketing for your business profile

The key components of an Internet marketing program include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Placement, Affiliate Marketing and Viral/Social Marketing.  The goal of all of these is to increase a website traffic (number of people who visit) however each uses a different tactic to meet this goal.  An effective Internet marketing program leverages a mix of these components to maximize their value at a particular point in the overall program.

Search Engine Optimization (SEO) is an attempt to increase your website ranking in organic (non-paid) search results in Google, Yahoo! and other search engines.  Search engines use complex, proprietary algorithms to determine how a page ranks.  In general higher ranking is achieved by optimizing the actual website content to increase its relevancy to certain search words (keywords).  Additionally, SEO attempts to increase the website perceived authority by acquiring quality links to your website from other complementary sites (back links).  Finally higher ranking websites are highly visible to search engines meaning most or all of their web pages are indexed by the search engines.

Many aspects of a complete SEO effort can be outsourced, but some
aspects are more effective when controlled by those most familiar with the
product or service.   SEO generally has a
longer-term ROI than other Internet marketing methods because a websiteÆs
authority is generally built over time. 
It is important to know that SEO is never truly finished.  Competition and buyer preferences change and
evolve over time, therefore, the authority of a website changes and must be
re-evaluated routinely.

Effectiveness of a SEO program is measured in terms of search
result rank, search engine saturation and overall visibility.  Result rank is determined by how high a
website appears in organic results. 
Saturation is an indication of how much of a website is indexed by
search engines and overall visibility shows how many references are found for a
website.

Search Engine Marketing (SEM) essentially is a shortcut to increased search result rankings.  By sponsoring links in search engine results, advertisers can ensure that relevant links are displayed along with search results whenever certain keywords are searched for.  These are generally displayed above or in a separate column beside organic results.  In these pay per click (PPC) programs advertisers bid to determine ranking and only pay when links are actually clicked by a visitor.

SEM can be, and probably is best, outsourced.  Experienced SEM practitioners can maximize
the results of a pay-per-click program by increasing the quality of website
visitors.  Additionally, knowledge of the
bidding process and keyword selection can significantly reduce the amount paid
per click-through over time.

SEM has the shortest term ROI as resulting traffic is immediate
and measurable.  The ability to tightly
control expenses, all the way down to cost per click, makes the expense very
predictable.  Negatively, there is little
if any residual value effect of SEM beyond potential relationships with new
buyers.  SEM is predominately a point in
time exercise, although it can be very effective during a campaign.

Paid Placement is similar to traditional print or media advertising.   Advertisers pay a fee to have their add is played on a website or alongside search engine results.  Ads are often banners that include a marketing message that entices viewers to click the ad and be transferred to the advertiser website.  Paid placement also includes sponsored links on content pages, paid reviews or pop-up ads that appear before or on top of a content page.

Paid placement can include SEM tactics, but here the sponsored links appear on content websites rather than search engine results pages.  Placement is based on relevancy of selected keywords and the displaying website content.  The advertiser has limited control over where ads appear.  Ads on content sites generally rank higher for lower bids than on search engine results.

Direct placement of ads on specific content sites is generally
based on a set fee or per million impressions (displays).  Direct placement allows an advertiser to
specify specific website, durations and potentially exact placement on a
page.  This is most effective if a
product or service would appeal to visitors of a specific website.  For instance, Dell might place an ad on a
computer buying guide website.

Purchase and management of direct placement ads can be outsourced,
although it requires less expertise and oversight than SEM.

Affiliate Marketing allows website owners to resell products or
services for a percentage or set fee commission.  Commissions may be paid for sales, leads or
even website visit referrals.  Almost all
major retail stores support affiliate marketing programs and generally use a
third party service to manage the relationship with affiliates.  While affiliate marketing allows a product or
service provider to extend its marketing capability it is still responsible for
all aspects of distribution.

Affiliate marketing can be outsourced in part or whole.  Generally the affiliate marketer selects an
affiliate management provider to handle acquiring and managing new affiliates.

Although not an absolute, Affiliate marketing tends to be most
utilized by product or service providers who have a wide range of products to
offer.  This increases the likelihood
that content site owners are going to assign valuable screen space to a
product.  Alternatively the provider may
offer higher incentive commissions or target very specific content sites.

Friends holding up thought bubbles with social media concept icons

Viral/Social Marketing is similar to traditional word of mouth advertising although done through websites.  Marketers attempt create buzz about their products by leveraging social networks, emails, blogs, videos or other venues that allow viewers to easily spread the word. This form of Internet marketing is often associated with the term Web 2.0 because it tends to leverage more user driven venues and content rather than commercial content sites.

Viral/Social Internet marketing, much like SEO is an ongoing effort and similarly it is possible to outsource all or some efforts in this area.  Development of complex marketing campaigns would likely be outsourced to a marketing firm specializing in leveraging the Internet, however, smaller campaigns and the tactical aspects could be handled internally or by your SEO/SEM partner.

In closing, an effective Internet marketing program will leverage some or all of these components in a complementary way.  Each component brings visitors to a website through its own unique tactics, timeframe and cost.  If planned and managed properly, each component can be utilized by the next one to create even greater value.  A successful Internet marketing plan will consider the short-term, long-term and budgetary goals of the product or service provider, deploying the components that met those goals.

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Is Branding a Legitimate Internet Marketing Strategy?

Internet marketing is all about hard results, not generic concepts of branding. Still, there are ways to go about branding your product or service on the net without spending a fortune.

Branding refers to the vague notion of creating an identity for a product, service or name with consumers. The classic example, of course, is Coca Cola. Being first on the scene, the company has been able to create such a strong name brand that most people use the word coke instead of soda when ordering. This is true even when they prefer Pepsi. In the world of marketing, we all bow before the marketing team that accomplished this branding. The Internet, however, is a different beast. That same marketing team would be crushed if they went after a similar strategy on the net.

The Internet is so large that branding is an expensive and difficult goal unless you are the first major presence in a niche. Sites like EBay and Amazon were the first major money players in their fields, giving them a huge advantage over subsequent competitors. Unless you are coming to a field with a lot of money and no current dominant site, your branding efforts are going to meet with failure or limited success at best. If you want to stick with it, the only cost effective and ultimately successful strategy is to pursue a width search engine optimization campaign.

Search engine optimization is simply an effort to get pages on your site ranked high in search results on the three big search engines Google, Yahoo and MSN. To establish your brand, the best Internet marketing strategy is to identify every single phrase your prospects use to find services or products in your business area. You then build optimized pages for every single phrase and get them ranked.

This strategy has two benefits. First, it will produce free traffic to your site. If you build 200 pages and each gets 50 visitors a day, your site will receive 10,000 visitors a day. The second benefit is your brand becomes established. Regardless of what the prospect searches for, they keep seeing your site. This creates both recognition and credibility with the prospect as they tend to equate high rankings with quality. As they visit your site over and over, they will also become readily familiar with your unique selling position as presented on the site.

If you want to establish a brand, avoid wasting your money on banners and such unless you are in a niche that isnt dominated by any single site. Instead, use the width search engine optimization tactic to establish your site and pick up free traffic.

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How Social Media Has changed Politics and Voters lives in 2019

How Social Media Has changed Politics

using social media in politics together with Twitter, fb, and YouTube has dramatically modified the way campaigns are run and how Americans have interaction with their elected officers.
the superiority of social media in politics has made elected officers and applicants for public office extra responsible and reachable to citizens. And the capacity to publish content material and broadcast it to tens of millions of humans right now permits campaigns to cautiously manipulate their applicants’ pics based totally on wealthy units of analytics in realtime and at nearly no fee.
here are 10 ways Twitter, facebook, and YouTube have changed American politics.

Direct contact with Voters

How Social Media Has changed Politics

Social media gear which include facebook, Twitter, and Youtube permit politicians to talk at once to electorate for free. the usage of those social media allows politicians to bypass the traditional technique of reaching citizens through paid advertising and marketing or earned media.

marketing without paying for marketing

How Social Media Has changed Politics

It has emerge as fairly not unusual for political campaigns to provide classified ads and put up them totally free on YouTube as opposed to, or in addition to, purchasing time on television or the radio.
often times, newshounds protecting campaigns will write approximately those YouTube advertisements, basicallybroadcasting their message to a much wider audience without charge to the politicians.

How Campaigns go Viral

Twitter and facebook have turn out to be instrumental in organizing campaigns. They permit like-minded citizens and activists to without difficulty share news and records consisting of campaign events with every other. that’s what the “proportion” function on fb and “retweet” feature of Twitter are for.
Donald Trump used Twitter closely in his 2016 presidential marketing campaign. “i really like it due to the fact i will get additionally my point of view accessible, and my factor of view could be very essential to a variety of people that aresearching at me,” Trump stated.

Tailoring the Message to the target market

Political campaigns can tap right into a wealth of information or analytics about the people who are following them on social media, and customise their messages based on selected demographics. In other phrases, a campaign might alsodiscover one message suitable for electorate under 30 years vintage will not be as powerful with over 60 years vintage.

Fundraising

a few campaigns have used so-known as “money bombs” to elevate massive amounts of coins in a quick time period. money bombs are normally 24-hour periods wherein applicants press their supporters to donate cash. They use social media consisting of Twitter and fb to get the word out and often tie those cash bombs to specific controversies that emerge for the duration of campaigns.
The popular libertarian Ron Paul, who ran for president in 2008, has orchestrated some of the maximum successful cashbomb fundraising campaigns.
Controversy
Direct get entry to to electorate also has its disadvantage. Handlers and public-members of the family experts oftenmanipulate a candidate’s photo, and for correct motive: allowing a baby-kisser to send out unfiltered tweets or facebookposts has landed many a candidate in hot water or in embarrassing situations. a good instance is Anthony Weiner.
comments
requesting feedback from voters or parts can be an awesome component. And it is able to be a very awful component, depending on how politicians respond. Many campaigns hire staffers to display their social media channels for a terribleresponse and scrub some thing unflattering. but this kind of bunker-like mentality can make a campaign seem defensiveand closed off from the public. properly run current-day campaigns will engage the general public irrespective ofwhether their feedback is poor or effective.

Weighing Public Opinion

The fee of social media is in its immediacy. Politicians and marketing campaign do clearly nothing with out first knowinghow their coverage statements or moves will play the various citizens, and Twitter and facebook each permit them to right now gauge how the public is responding to an issue or controversy. Politicians can then adjust their campaigns thus, in real time, without using e9903ad95ad37314b776e582a45a05bf experts or highly-priced polling.

it’s Hip

One cause social media is powerful is that it engages younger voters. commonly, older people generally tend to make up the most important part of voters who surely go to the polls. however Twitter and fb have energized more youthfulcitizens, which has had a profound impact on elections. President Barack Obama become the first flesh presser to tap into the electricity of social media throughout his a success campaigns.

The energy of Many

Social media equipment have allowed individuals to without difficulty be a part of collectively to petition the authoritiesand their elected officials, leveraging their numbers against the impact of effective lobbyists and monied unique hobbies. Make no mistake, lobbyists and special hobby still have the top hand, however the day will come when the strength of social media allows like-minded citizens to sign up for collectively in methods a good way to be simply as powerful.

One cause social media is powerful is that it engages younger voters. commonly, older people generally tend to make up the most important part of voters who surely go to the polls. however Twitter and fb have energized more youthfulcitizens, which has had a profound impact on elections. President Barack Obama become the first flesh presser to tap into the electricity of social media throughout his a success campaigns.

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Predictions for the Shape of Content Marketing In 2020

Predictions for the Shape of Content Marketing In 2020

You’re right, and 2017 is shaping up to be a big year for content marketing, but as fast as technology develops, it still takes a few years for trends to really take form. Google Glass seemed like a big deal at the time—until it wasn’t, and smart watches never grew to become the market dominators they were once forecasted to be.

At the same time, I remember seeing the flurry of posts calling for the death of SEO at the arrival of the Panda and Penguin updates, which played a major role in shaping SEO (but never came close to killing it).

So rather than taking a stab at the immediate repercussions and developments that may tweak your content marketing strategy this year, I want to look further into the future, where these trends and technologies will have had more time to manifest, so you can prepare for the bigger disruptions to come:

Augmented reality interactions

Predictions for the Shape of Content Marketing In 2020

Augmented reality had a big year in 2016, with Oculus Rift, Pokemon Go, and the announcement of Snapchat Spectacles (among other tech developments). But it’s still not popular or widespread enough for it to be categorized as a viable medium for conte

nt marketing. But now, all doubts about the technology’s future have been squashed, and brands will be racing to be among the first to leverage this new medium for their own purposes, whether that’s interactive advertising or new experiences for in-person customers.

A reshaping of SEO.

Predictions for the Shape of Content Marketing In 2020

Unless you’ve been centering your business on an Amazon store or a similar eCommerce platform, most of your SEO efforts revolve around your website. This seems both intuitive and obvious; search engine results pages (SERPs) are basically giant lists of web pages, so the more visibility you get there, the better. However, we’re starting to see different kinds of entries in SERPs, and less exposure for websites in general. Knowledge Graph entries and rich answers are replacing traditional site entries, apps (including streaming app content) are rising in relevance, and of course, our digital assistants are parroting answers to us, eliminating the need to review an SERP. As these trends develop, users will still rely on search, but they’ll use it in entirely new ways—and the importance of website-specific optimization will begin to decline in favor of things like app SEO and optimization for rich answers.

Live video dominance.

Predictions for the Shape of Content Marketing In 2020

Live video’s popularity isn’t exactly a secret, but there’s one thing holding it back from being a dominant form of content on the web: participation. Live videos, when available, attract a lot of user attention, but not enough brands have jumped on the trend. Part of this is due to the amount of planning necessary for a “successful” feed, and mobile data plans and Wi-Fi reliability may also enter into the equation. But by 2020, my guess is live video will stabilize as an available means of communication, and we’ll see it in higher demand and in more places—including search results.

A native advertising surge.

People hate advertisements. They’re tired of being bombarded with ad messages, they don’t like the idea of being persuaded, and they resent the big businesses that are trying to take their money. That’s why native advertising, which I view as a hybrid of traditional advertising and content marketing, is likely to constitute the majority of ad revenue online by 2020. Even traditional forms of advertising will work harder to “blend in” with the type of content that users expect to see in a given medium.

Content length extremes.

Currently, there’s a wide range of different-length content that can become popular. Short, medium, and long posts all have advantages and disadvantages, with long posts attracting more links, and short posts spreading faster and requiring less investment. By 2020, I imagine we’ll see more polarization toward content extremes; people who want deep, long content will want the deepest, longest content they can find, while anyone who wants a fast read will only consume content in bite-sized chunks. This will force most content marketers to rethink their direction, optimizing for one style over the other.

Higher social value.

We’ll also see a spike in the social value associated with the content we produce and share. Authorship is currently important, and influencer marketing yields fantastic results, but as corporate distrust grows and internet accessibility widens, it’s going to be even more important to know—personally—who you’re getting your content from. Individual personalities are going to make or break brands, and the value of a post can increase exponentially based on who writes or shares it.

Personal device interactions.

Predictions for the Shape of Content Marketing In 2020

Voice search has exploded in popularity over the past five years or so, mostly because algorithms became good enough to actually understand what we’re saying. But we’re now starting to interact with our devices in new and uncharted ways; we’re having real, back-and-forth conversations with them, eliminating the need for screen-based or type-based interactions. By 2020, I believe this will give rise to new types of content that aren’t screen-based; podcasts are an interesting start, but in the future, more conversational, interactive forms of content will be in demand.

Though some of these predictions are speculative, the majority of them are end-game visions of trends that have already begun. If you have a good rhythm, it’s a good idea to maintain it; there’s no use scrapping your strategy and rebuilding from scratch for concepts that are only now coming into fruition.

Still, it pays to think ahead; the most successful content marketers tend to be the ones who beat their competitors to market, so there’s definitely a value in early adoption.

 

 

 

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Why you should Buy YouTube Comments for your Personal / Business Channel.

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Why Buy YouTube Comments?

Why you should Buy YouTube Comments for your Personal / Business Channel.

These days, YouTube sees alone aren’t sufficient to catch the consideration of present day crowds. Rather, you have to confirm the quality and estimation of your posts through commitment and conversation.

YouTube comments give watchers the chance to impart their considerations and insights about the video. Recordings that are engaging, intriguing and convincing in substance and visual interest ordinarily get the most remarks. Subsequently it is consequently expected that when a YouTube video gathers a lot of remarks, it’s a video that merits checking out.

Why Buy Custom YouTube Comments?

Buying custom YouTube comments is an incredible method for getting the wheels under way. comments fill in as the sort of social confirmation that can have a significant effect. At the point when YouTube clients see that your posts have created dialog, they’re unmistakably prone to join the discourse themselves. With the goal for this to occur, you require a strong number of YouTube comments in any case – thus why it bodes well to buy YouTube remarks for your most imperative posts.

Here at Media Sir, we have some expertise in 100% real, 100% real internet based life improvement administrations. Our limited time bundles for YouTube agree to all terms and conditions set out by the stage. We don’t offer anything however genuine and checked YouTube comments from dynamic records around the world. Whatever message you’d get a kick out of the chance to pass on with your custom YouTube comments, we can make it happen.

Quality YouTube Comments from the Experts

Why you should Buy YouTube Comments for your Personal / Business Channel.

With in excess of 50,000 fulfilled clients and checking,  know precisely what it takes to emerge from the group and get popular on YouTube. Moving YouTube comments truly can have a significant effect with regards to impacting and drawing in your intended interest group. Make your own comments and preparation, or let the Media Mister group deal with things for your sake. In any case, your posts, profile and generally speaking execution are ensured a quick boost.

For add up to genuine feelings of serenity,  back the majority of our items and administrations with a full unconditional promise. make it brisk and simple to buy YouTube comments for all reasons in any amounts required. Test our administrations with only a bunch of YouTube comments, before moving up to one of our bigger bundles to perceive what we’re extremely competent of!

 

 

 

 

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Download Motivational Video for Success in Life For Free

Download Motivational Video for Success in Life For Free,You can decide what you are going to think in any given situation.I’ve compiled a list of some of the best motivational quotes so you can start the year by taking control of your thoughts, thinking positively and setting new goals.

Download Top 10 Motivational Video for Success in Life For Free

Stay true to yourself, yet always be open to learn. Work hard, and never give up on your dreams, even when nobody else believes they can come true but you. These are not cliches but real tools you need know matter what you do in life to stay focused on your path.

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Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe.
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There is no greater gift you can give or receive than to honor your calling. It’s why you were born. And how you become most truly alive.

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The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well. The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.

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If you can dream it, you can do it.

Where there is a will, there is a way. If there is a chance in a million that you can do something, anything, to keep what you want from ending, do it. Pry the door open or, if need be, wedge your foot in that door and keep it open.

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There are two options, make progress or make excuse, no matter where you are you in life, celebrate it. It’s either  a product of your growth or a place that will help you grow.

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Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe.

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As long as you keep going, you’ll keep getting better. And as you get better, you gain more confidence. That alone is success.
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The will to win, the desire to succeed, the urge to reach your full potential… these are the keys that will unlock the door to personal excellence
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Problems are the gifts that make us dig out and figure out who we are, what we’re made for, and what we’re responsible to give back to life.

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Enhance Your Social Presence with Facebook page likes

Enhance Your Social Presence with Facebook page likes

 

Tempted by offers to buy 10,000 Facebook Likes for $40?

Before you do, let’s step back for a moment. Why do you want Facebook Likes?

If you just want a vanity number of Likes to look “Big” or “Popular” then go for it. But if you really want to derive ANY business value from your Facebook Page, then STOP RIGHT NOW.

This article will dive into how buying likes works, why I recommend against it, and then give you three awesome strategies to generate real Likes that work for your business and maximize your Facebook ROI.

How do you Buy Facebook Likes?

Enhance Your Social Presence with Facebook page likes

There are a number of websites that offer to sell Facebook Likes. Just search “Buy Facebook Likes” on Google and you’ll find a long list. Before writing this, I did some research on the top websites where you can buy Facebook Likes. Basically the premise with these sites is that you pay them a fee and they add Likes to your Facebook Page or website. I’m not sure how or where these Likes come from, but I’m skeptical to say the least.

 

Where do “Bought” Facebook Likes Come From? Who Are These Users?

Enhance Your Social Presence with Facebook page likes

The most “legitimate” site I checked out, Boost Likes, puts a lot of emphasis on them being “Real”, although I’m unsure what they mean by that. “Real” as in the Facebook account exists? Even if they are real people, there is no way to choose ones who will actually be interested in your business or industry. It’s just a generic mixed bag. And who knows what country they live in or what language they speak. In reality, there will be a very low likelihood that any “real” accounts that Like your Facebook Page will have any interest in buying from you in the future.

Reasons Why You Shouldn’t Buy Facebook Likes

  • Low Engagement = Low Edgerank
  • Causes you to alienate real Likes
  • Purchased Likes won’t become your customers

Low engagement = Low EdgeRank

Having 10,000 Likes on your Facebook Page doesn’t mean much if they aren’t engaging with you. Bought fans don’t engage because most of them aren’t real people. Even if they are real people, they aren’t at all interested in what you have to say.

EdgeRank is Facebook’s algorithm that determines which posts go into users’ News Feeds. It’s difficult enough to get your posts into the News Feeds of your Facebook Fans as it is, but when your Facebook Page has little or no engagement (especially with a large number of Likes), your EdgeRank will drop and no one will see your posts – including your real Likes.

For future reference, here are the four factors that affect your Page’s Edgerank:

  • If a Fan interacted with your posts before: If they Like every post by your Page that Facebook shows them, it will show them more from your Page.
  • Other people’s reactions to a specific post: If everyone on Facebook that’s shown a post ignores it or complains, it’s less likely to show anyone that post.
  • Your Fans’ interaction with posts of the same type in the past: If your Fans always Like photos, there’s a better chance they’ll see a photo posted by your Page.
  • If that specific post has received complaints by other users who have seen it, or your Page has received lots complaints in the past, your Fans will be less likely to see that post.

It Can Cause you to Alienate Real Fans

OK, let’s say that the unthinkable happens and these bought Likes do engage with your Facebook Page. This will be good for your overall Edgerank, but not with the Likes that actually matter to your business. It will basically create a red herring in your Facebook Insights. Although you’ll see a lot of engagement, it won’t be coming from the people who are really interested in your business.

So where will this lead?

If you start constantly posting things that your “Fake Fans” are engaging with but your real fans are not, then all of your effort will be for nothing. After a lot of testing you may find that you’re getting the most engagement with posts that include funny cat photos.

Unfortunately, if you sell, for example, exercise equipment, you won’t actually be posting something that is relevant to your Fans who are interested in exercise and will potentially buy from you. This will cause these real Likes to lose interest in your Page and they’ll stop seeing any of your posts in their News Feed.

Purchased Likes Won’t Become Your Customers

Enhance Your Social Presence with Facebook page likes

Facebook Pages, like any marketing channel, are meant to help generate more sales for your business. If you’re just engaging with people on Facebook who have no interest in the products or services you sell, then it’s a futile activity.

As I mentioned above, you may be able to engage these Likes with certain posts that they are interested in, like pictures of cats, but your chances of engaging them with posts in your industry niche and converting them is zero.

 

Alternatives to Buying Facebook Likes

So now that we know the reasons NOT to buy Likes, how do we go about increasing Facebook Likes? Here are the three best techniques we’ve found to do this, FAST:

  • Facebook Contest “Like” Popups
  • Coupon “Like” Popups
  • Facebook Ads

Facebook Contest “Like” Popups

Facebook contests are still the fastest way to engage users, and although like-gating is now a thing of the past, they can still generate Likes for your Page. If a participant enjoys your contest idea and wants access to similar contests and promotions in the future, simply asking them to “Like” your page can result in new loyal Fans.

 

How Does a Facebook Contest Get Users to Like My Page?

Enhance Your Social Presence with Facebook page likes

Many people think that without the Like-gating feature contests are no longer useful in generating Likes, but that’s not true. A contest still engages  users, educates them on your brand, and makes them want to gain access to win more valuable prizes down the road. The fact that a user is on your Page shows they are interested in your brand. If they are willing to go through the effort of filling out a form, they’re someone you’re going to want to build a relationship with.

You now have the option to include a “Like” popup on your contest tab to capture users and connect with more current and potential customers. By politely asking for a “like” at this point in time, users are more likely to feel inclined to say yes. The popup is just one more way to grab those who are already interested in you at the right moment. A perfect example of a “Like” popup can be seen below from Adventure Canada.

 

Facebook Ads

Why should you pay to advertise on Facebook? Because it’s extremely effective. Facebook’s targeting options make it easy to target a precise audience of people who are highly interested in your products.

Not only that, but Facebook offers a budgeting option specifically for the goal of generating Facebook Likes called Cost-Per-Like. By effectively testing and targeting Facebook Ads, we’ve been able to drop our Cost-Per-Like to as little as 20 cents. Learn how to A/B Test your Ads to get the lowest Cost-Per-Like.

The best way to use Facebook Ads to get new Likes is to use them in conjunction with a Facebook Contest or Coupon. Just make the click destination for your Ad be the contest or coupon Tab on your Page.

 

Conclusion

If you’d like to get new Facebook Likes without buying them, here are a few free resources for you to check out:

  • 24 Amazing Facebook Giveaway Examples
  • Facebook Landing Pages: 38 Ideas, Tips and Examples
  • 5 Facebook Landing Page Template Examples Critiqued
  • The 2017 Guide to Instagram Contest Rules
  • Social Media Marketing Plan: An 11-Step Template
  • 10 Terrific Instagram Tools for Business
  • 25 Awesome Ideas for Giveaways on Facebook
  • 25 Sure-Fire Facebook Contest Ideas
  • 30 Amazing Examples of Branded Facebook Contests Done Right

Have you or anyone you know tried buying Facebook Likes? How’d it go?